Michelle Begnoche 517-241-0251
Thursday, February 14, 2013
LANSING – This Valentine’s Day, fans of Pure Michigan are invited to share their ideal Pure Michigan romantic weekend for an opportunity to win a trip for two to Mackinac Island. The “Michigan in Love: Pin to Win” contest runs through February 28, and includes airfare from anywhere nationwide provided by American Airlines. A Michigan-built Buick will also be provided as transportation during the trip.
This is Pure Michigan’s first Pinterest contest, and fans must follow Pure Michigan on Pinterest to be eligible. The prize package includes a two-night stay at Grand Hotel featuring the hotel’s Touch of Romance package with champagne, fresh fruit and flowers. Guests will also enjoy a carriage ride to the Woods Restaurant during their stay.
“Grand Hotel is a huge supporter of the Pure Michigan brand and we appreciate the opportunity to partner with them on this promotion,” said Grand Hotel President Dan Musser, III. “For over 125 years Grand Hotel has been the location of romantic getaways and we look forward to hosting the winner to a memorable visit this season.”
To enter, fans must create their own “Michigan in Love: Pin to Win” board by repining at least five pins from the Pure Michigan “Michigan in Love: Pin to Win” board. All pins must include the #puremichigan hashtag and pins of the contest graphic and a rental vehicle of choice from Buick are also required.
Once their board is complete, fans can share the link on the Pure Michigan Connect contest blog post. The winner will be selected at random from the shared boards.
“We are always looking for new and exciting ways to engage our fans as we grow Pure Michigan’s presence on social media platforms like Pinterest,” said George Zimmermann, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. “Thanks to our partners at Grand Hotel, Buick and American Airlines we are able to promote this contest – and all that Michigan has to offer – to fans across the nation.”
Pure Michigan currently ranks in the top five destination marketing Pinterest pages in the country, with more than 5,000 followers and 31 boards. Pure Michigan continues to be one of the top-ranked state tourism agencies utilizing social media, most recently receiving a 2012 Mercury Award for top social media presence by the U.S. Travel Association and the National Council of State Tourism Directors.
Official rules and regulations are available on michigan.org.
Travel Michigan, part of the Michigan Economic Development Corporation, markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.
The Michigan Economic Development Corporation (MEDC) serves as the state's marketing arm and lead agency for business, talent and jobs, with a focus on helping grow Michigan's economy. For more on the MEDC and its initiatives, visit: MichiganAdvantage.org.
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