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Pure Detroit is the original local culture shop and authentic Detroit apparel since 1998. The place to go for Detroit souvenirs including t-shirts, Alinosi chocolates, Pewabic pottery and much more. We have something for everyone. As urbanists, we strive to help create vibrant ground-level retail activitity in Downtown Detroit.
Reviews
KelleyFoCo | April 2022
Amazing tour of iconic Fisher Building
Pure Detroit's tour of the Fisher Building was a great way to take in the history of Detroit. Surrounded by the building's majestic architecture and sumptuous interior details, Jacob, our tour...
lenorej767 | March 2020
Fisher Building Tour
Tour was very informative, lots of interesting history provided. Our tour guide was friendly, spoke clearly and was enthusiastic about the subject. The building is amazingly beautiful inside, the...
briggsdownunder | February 2020
Guardian build tour
Did the free tour at 12pm today. Very knowledgeable guide who gave a good talk on the building and it history. Well worth doing if you have hour and a half free.
nicolecX3704BL | February 2020
Amazing!
So amazing! Jacob was extremely knowledgeable and informative. We want to definitely do another tour it was so much fun! I highly recommend it!
Bernard C | January 2020
Very high level of tour
Excellent for beginning as well as more knowledgeable 'tourists'. The tour guides are fantastically knowledgeable leaders. Absolutely brilliant time to spend a few hours.
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