The Parade Company

Take a journey into our magical Paradeland and experience a Behind The Scenes look at America's Thanksgiving Parade! Learn about the Parades interesting history and traditions, explore the studio full of floats, and see how our award-winning artisans create the magic. Journey through our unique, creative kingdom and view the world's largest collection of papier-mache heads and the costume shop where over 3,000 costumes make characters come to life. Fun for all ages. Don't forget to visit our studio treasure chest and take home your very own souvenir to remember your experience. Tours are by reservation only and operate Monday-Saturday the entire year. Wheelchair and stroller accessible.

The Parade Company Web Site

Contact Information


9500 Mt. Elliott, Studio A

Detroit, MI 48211

Driving Directions

Reservations: (313) 923-8368

Phone: (313) 923-7400

Fax: (313) 923-2920


Location of The Parade Company

Map of Michigan

Detroit Weather

P/SUNNY, humidity 82%, barometer 30.11,
wind 0 mph CLM
A blend of sun and clouds
61°F | 46°F
A blend of sun and clouds
Breezy with clouds breaking for some sun
66°F | 41°F
Breezy with clouds breaking for some sun
Nice with plenty of sunshine
60°F | 43°F
Nice with plenty of sunshine
Partly sunny and pleasant
70°F | 58°F
Partly sunny and pleasant
A brief afternoon shower
68°F | 45°F
A brief afternoon shower

Provided by

The Parade Company Events

America’s Thanksgiving Parade - Detroit

Date: 11/27/14

Fifth Third Turkey Trot Detroit 2014 - Detroit

Date: 11/27/14

Ford Fireworks - Detroit

Date: 06/22/15