Virtue Cider

Virtue Cider

Virtue is a craft cider company launched in 2011 in Fennville, Michigan, by Gregory Hall, former brewmaster at Goose Island, and co-founder Stephen Schmakel. Our mission is to make European-style ciders from fresh heirloom apples ‹ never from concentrate ‹ and employ traditional farmhouse production methods that include native and secondary fermentation, use of wild yeasts, and an expansive oak barrel-aging program. We partner with local family farms by purchasing the highest quality apples for our ciders. Tour our two traditional cider houses to see how we make our ciders. Sample our ciders straight from the source or take home some bottles for yourself from our bottle shop. We also have a working farm that includes expansive gardens, an herb and vegetable farm, greenhouse, heirloom Gloucestershire Old Spot pigs, chickens, and more. Open Monday-Sunday: noon to 7 p.m. Check our website for special events hosted on our grounds including a weekly farm market.

Virtue Cider Web Site

Contact Information


2170 62nd St

Fennville, MI 49408

Driving Directions

Phone: (269) 561-5001


Location of Virtue Cider

Map of Michigan