The open road. It takes on many forms, from the scenic highways to the rugged trails. From the sand covered, to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan. Your trip begins at michigan.org.
As the sun melts away winter’s shadow, it calls us outside. Outside to fresh breezes. Outside to enchanting waters. Outside to magical sunrises and sunsets. Outside to Pure Michigan.
Renew your spirit playing along the world’s longest freshwater coastline. Fish the sparkling waters of Michigan’s 11,000 inland lakes. Lookout across the horizon from one of 115 Great Lakes lighthouses. Crisscross the state on more than 1,300 miles of bike trails while enjoying the view of Michigan’s lush vineyards and wineries. Golf some of the highest ranked courses in the country. Unwind with a Hopslam, Double Trouble or other colorfully named craft beer at a local brewery. Gather for events and festivals celebrating Michigan’s heritage and community spirit.
From coast to coast, Michigan's unique experiences are as varied as its Great Lakes: the millions of tulips blooming in Holland to the sweet scent of lilacs in the air on Mackinac Island; the breezes of the Great Lakes Bay Region; history's innovations on display at The Henry Ford; the food and film of Traverse City; the hot art and cool craft beer of Grand Rapids; and "doing life different" in Ann Arbor.
Whether you’re looking for an adventure, a memory-filled family vacation, or a romantic getaway, it's time to visit the summer playgrounds of Pure Michigan.
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