Welcome To Pure Michigan

What Will Your Escape Be?

Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.

Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

There's a wealth of memories just waiting to be made along Michigan's highways. 
Michigan ranks fifth in the nation for ice cream production. That's one SWEET title.
As school and work schedules slow down and temperatures heat up, summer is the perfect time for a road trip.
The best meetings are around campfires. With more than 1,000 campgrounds in Michigan you will find the perfect setting for your next adventure. 
Pure Michigan is perfect for the pooch (and its owners too), see how well they accommodate the entire family.
Explore 5 water trails in the thumb region of the mitten state and along the Lake Huron shoreline.
Fall in Love with Michigan
No Matter What the Season