Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Miles and miles of blooming adventures await you in Traverse City this spring. Enjoy the scenery at Sleeping Bear Dunes National Lakeshore, try new wines along the Traverse City Wine Coast, and don't miss a tour of the cherry blossoms.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Located on Lake Michigan in the Upper Peninsula surrounded by state and national forest land for great recreational opportunities. A must see, the "Big Springs," Kitch-iti-kipi, a forty foot deep and Michigan's largest spring.
Situated on beautiful Lake Michigan, Ludington offers miles of sandy coastline to catch some sun, take a stroll, play where the waves meet the land or enjoy a sunset bonfire. From sunrise to sunset, we provide the perfect place to explore.
Detroit, America's great comeback city and the largest city in Michigan, has an unique collection of attractions, found nowhere else in the world, great sports and vibrant downtown add up to days and nights of fun and excitement.
Holland is known internationally for its acclaimed Tulip Time Festival, a celebration of Dutch heritage. From the award-winning downtown to the white sandy beaches, you'll fall in love with Holland's small town charm and big city amenities.