Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Charlevoix is a favorite destination for "Up North" vacations. Relax on unspoiled beaches, enjoy the crystal clear fresh waters on a chartered sailboat, experience more than 20 trails and nature preserves and see historic architecture of the famed Earl Young Mushroom Houses.
Michigan’s Top of the World, Keweenaw Peninsula is your personal lookout to adventure. Watch spectacular Northern Lights or rekindle your outdoor spirit along the pristine shores of Lake Superior - your personal lookout is the Keweenaw Peninsula.
Home to more than 100 wineries and 150 tasting rooms located across the state from the Lake Michigan shore to the Sunrise Coast and the Upper Peninsula to the state line, enjoy a wide variety of award-winning wines.
During the autumn months, the woods and forest surrounding St. Ignace put on a magnificent show of color. Burnt orange, glowing yellow, and deep red are all seen in the hills and drives around the area. The Upper Peninsula is perfect for fall color tours.