Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore the depth of a mine, a shipwreck tour, climb to the top of a lighthouse, explore a colonial fort and hear the roar of mighty waterfalls.
Find your perfect fall escape in the beach and harbor town of South Haven this autumn. Hike, bike, or paddle beneath a gorgeous canopy of fall colors. Watch the sun set over Lake Michigan with those who matter most. Then, end our day of adventure at one of our many unique places to stay.
Willkommen, in German it means welcome. Frankenmuth, Michigan's Little Bavaria, welcomes visitors with Bavarian hospitality. Be sure to visit Bronner's, the world's largest Christmas store. When you need to simplify the agenda, stop by where you're always willkommen.
Home to more than 100 wineries and 150 tasting rooms located across the state from the Lake Michigan shore to the Sunrise Coast and the Upper Peninsula to the state line, enjoy a wide variety of award-winning wines.