Welcome To Pure Michigan

What Will Your Escape Be?

Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.

Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Featured Destinations See All Featured Destinations →

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Winter Playtime
Exhilaration, excitement, and pure enjoyment! From ice skating to hockey and from snowshoe trails to a 30 mph luge run - Michigan's winter sports parks offer an amazing line up of great family fun activities.
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The Winter Angler's Ultimate Packing List
In what seems like the blink of an eye, snow and ice have transformed Michigan into a winter angler's dream.  Despite the cold, the fishing stays hot in Pure Michigan.
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Swoosh Winter Fun at its Best
Michigan is known by snowmobilers nationwide for its unique combination of abundant and dependable snow, exciting terrain and extensive trail network.
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Radical Winter Fun
If you're looking for that really rugged, most exhilarting and ultimate winter challenge, we invite you to push the envelope on adventure.
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Pure Michigan Winter at its Best
Check out all of the reasons why Michigan is a great winter destination. We have sled dog races, snowsports adventures, life-changing spa experiences and so much more.
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Endless Winter Fun
Chills, thrills and spills! When temps dip and snow falls, Michigan transforms into a winter playground.
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Fall in Love with Michigan
No Matter What the Season
Winter
Spring
Summer
Fall