Two Peninsulas.
One Pure Michigan.

Welcome To Pure Michigan

What Will Your Next Escape Be?

Breathtaking fall colorstarry skies, rich culture, family fun and outdoor adventures—experience them all in Pure Michigan. 

Find inspiration for your future getaway with Michigan’s webcams and virtual visits. From scenic routes on the open road to rugged trails, from the sand-covered to the well-traveled, they all lead us to the beauty of nature and simple pleasures. Here, you can find unique hidden gems and get lost in the music of rolling waves and tranquil forests.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends—all are welcome here. You are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Upper Tahquamenon Falls during Autumn
Autumn colors at their peak provide awe-inspiring views all around the Great Lakes state. Here is a list of a few Michigan state parks to enjoy this fall.
Six pack of the Pure Michigan Autumn IPA in the forest

Thursday, Oct. 8 | 6:00 PM
Pure Michigan and Short’s Brewing Company are hosting a virtual Michigan beer and food tasting happy hour to celebrate the release of the Pure Michigan Autumn IPA.

Apple on tree branch
Between the cider, doughnuts, apple picking, hayrides and corn mazes, cider mills provide a fun-filled fall day for you and your family.
The Pure Michigan Pledge logo

We are ready to welcome travelers to safely experience Pure Michigan.

Pond on golf course at Boyne Highlands during fall
Michigan will transform itself into one of the best fall golf destinations in the country, blending immaculate courses with brilliant fall color. What better time to hit the links than with a view of scarlet, gold, and orange?
Fly fisher on the Pere Marquette River during fall
It’s no secret that fish like cooler water temperatures. Take full advantage of this colorful season with our fall fishing guide, filled with tips and tricks for reeling in the best catch!
Fall in Love with Michigan
No Matter What the Season