Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Traverse City's summer attractions are endless. Don't miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy the miles of sugar-sand beaches and sip your way through a wine tour...
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore a shipwreck tour, climb to the top of a lighthouse, or hear the roar of mighty waterfalls. There is no place more scenic than the UP.
Holland is known internationally for its acclaimed Tulip Time Festival, a celebration of Dutch heritage. From the award-winning downtown to the white sandy beaches, you'll fall in love with Holland's small town charm and big city amenities.
Michigan’s Top of the World, Keweenaw Peninsula is your personal lookout to adventure. Watch spectacular Northern Lights or rekindle your outdoor spirit along the pristine shores of Lake Superior - your personal lookout is the Keweenaw Peninsula.