Welcome To Pure Michigan

What Will Your Escape Be?

Breathtaking landscapes, urban escapes, unique attractions, a wealth of events, starry skies and rich culture – experience them all in Pure Michigan.

Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the snow-covered to the well-traveled. They lead us to the beauty of nature and simple pleasures. Here, you can find unique hidden gems and get lost in the music of rolling waves and tranquil forests.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – all are welcome here. You are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Snow sculpture and fireworks at Zehnder's Snowfest
If you’re exploring Michigan for the first time this winter, we’ve got some activities and places you have to put on your list to get the true Michigan experience. 
Sleigh ride at Christmas Tree farm

Celebrate the season with your own family outing to pick out a tree from one of the many Christmas tree farms throughout the state.

Child tubing down snowy hill
Winter in Michigan in the perfect time to get out there and enjoy some of your favorite snowy activities, especially sledding and snow tubing! 
Pure Michigan Tervis Tumbler
The Pure Michigan Store is here to help you find the presents and stocking-stuffers with the holiday collection this season—or for any other occasion all year-round.
Downhill skier at Boyne Mountain Resort
Whether you’re a skier or snowboarder looking for a challenge, or a family of 4 looking for a nice weekend getaway, you can find ski resorts in Michigan that has something for everyone!
Water park dumping bucket at Zehnder's Splash Village
There’s nothing quite like a Pure Michigan vacation to refresh. Consider these indoor options for a Michigan getaway that will recharge your battery, no matter the weather.
Fall in Love with Michigan
No Matter What the Season