A Behind-the-Scenes Look at the Making of Traverse City's New Music Video "Take Me There"
It started out like so many great ideas, with an innocent, late-afternoon brainstorming session:
"I know! We should have a Traverse City theme song!"
"Yeah! And we could make it into a contest! Of course the winner would have to be from the Traverse City area ..."
"… and we could unveil it during the Cherry Festival! The winning band could play it during the Cherry Royale Parade right down Front Street! How cool would that be?"
"Oh, and we could turn it into a music video! Much better than a traditional destination video!"
And thus the Traverse City Song Search idea was born. There was only one problem with this seemingly flawless plan. Well, OK, there actually numerous challenges, but let's stick with the main one: Time. Or, to be specific, the lack thereof. The now-infamous brainstorming session of the Traverse City Tourism marketing team took place the last week in March, and if this thing was going to be show-ready by early July's Cherry Fest, the song entries would need to be received by mid-May … just 6 weeks away.
No problem, said the Marketing team. Traverse City has more musical talent in its pinky finger (no pun intended) than most cities three-times its size! No doubt we would find a fresh sound that exactly captured the almost indescribable feeling that Northern Michigan imparts.
Miraculously, that is exactly what happened. And we have a Traverse City senior with a keen eye for breaking news to thank for it.
"We actually didn't know anything about the contest until my grandpa sent me the newspaper clipping about it at school," explains Marc Kanitz, lead singer of the contest-winning Hacky Turtles and a senior at Michigan State University. A self-described "funk/reggae fusion band with strong folk roots," the Hacky Turtles include four Traverse City natives: Kanitz on vocals, Austin Spencer on guitar and banjo, Alex Rushlow on guitar and Erik Krueger on drums. They were among 18 musical groups who entered the contest, three of whom were chosen as finalists to appear before a local celebrity panel of judges.
While all of the entries covered the myriad of things to do and see in the Traverse City area (Beaches! Wineries! Shopping! Biking! Festivals! Sleeping Bear Dunes!), the judges agreed that the Hacky Turtles best conveyed the emotion of the region:
Sunrise paints these cherry-colored clouds
Wakes the earth, shining rays out on the ground
Brings to life our town below the bays
Great food, better people, everyone’s a friend
All are welcome where the compass ends
So raise a toast to one more day
I feel it calling me, it's drawing me in ...
Take me there, take me where it’s pushing, pulling me along
Days move slow, my heart is full, everything to right from wrong
Smiles, dancing, sun or snow, nothing ever looked so pretty
Oh my, my No. MI, take me there to Traverse City
--The Hacky Turtles
So now we had the winning song, but where to record it? Enter Grant Floering, former TC native and musician extraordinaire who happily agreed to drive up from Grand Rapids to help us out. (We love our small town!) Grant nailed it.
But what about the parade? Could we pull it off? How would the masses of tourists and locals on Front and Union streets react? Let's just say at one point the Marketing team had tears in its collective eyes … That's how good it was!
Homestretch time … we needed to turn this gem into a music video -- and fast! The clock was ticking since we had announced the video would be released in early September. Keeping with the Traverse City local theme (hey, it had worked well so far!) we turned to Traverse City photographer/videographer Andy Wakeman. Andy started with a sunset shoot and bonfire with the band at Lake Michigan in late July, on what might just have been the most beautiful night of the summer. Over the rest of the summer he captured teens, families, couples, and seniors enjoying all that's great about Northern Michigan. Well, everything that he could fit into a two-and-a-half minute video.
And so now here we are, just past Labor Day Weekend and heading into yet another spectacular season Up North … fall. While in many ways it seems like the summer raced by with deadlines and to-do lists having to do with the Traverse City Song Search, we can't say we're sorry we came up with that overly ambitions idea last spring. Along the way we got to know four awesome young musicians who love their hometown and were able to translate that into something that makes the rest of us smile every time we hear it. We also met real people enjoying what our little slice of heaven has to offer to so many.
Let's raise a toast to one more day!
Fall in Traverse City
The days might be getting shorter, but Northern Michigan is definitely not short on fun during the fall. Smaller crowds and discounted pricing makes this the perfect time of year to head north and enjoy take a color tour, go wine tasting, enjoy a round of fall golf, bike along the Sleeping Bear Dunes trails, or stroll along Traverse City's tree-lined downtown. Visit our website for special Fab Fall savings from now through December 19. Here's a look at what's happening around Traverse City this fall.
Leelanau Peninsula Wineries
Discover breathtaking views and sample award-winning wines along the largest and oldest wine trail in Michigan. The peninsula is home to 25 wineries located within diverse microclimates uniquely suited for a variety of wine grapes. There are three mini-trails for easy touring: the Sleeping Bear Loop, the Northern Loop and the Grand Traverse Bay Loop. Visit for a day or make it a weekend and taste the quality of Traverse City wines.
Wineries of Old Mission Peninsula
Eight distinct wineries are sprinkled along the beautiful Old Mission Peninsula. Relish in the sights and flavors while touring this wine trail featuring dynamic tasting rooms and award-winning wines. Be sure to stop at one of the scenic overlooks for a stunning display of fall colors and magnificent views of Grand Traverse Bay.
Jacob’s Corn Maze
This world class 10 acre Corn Maze is unlike any other in Northern Michigan. Jacob’s Secret Agent Adventure is an exciting and fully interactive farm experience that will captivate and entertain your family for hours with its twists and turns. Visit the website for hours and information.
Hoxsie’s Farm Market
Autumn splendor at its best at this local favorite market and farm. Stock up on apples, pumpkins, squash, and delicious baked goods. Take a wagon ride to pick the perfect pumpkin, find your way through the corn maze, and finish off the adventure with playtime and snacks in the big red barn.
Hiking and Biking
Immerse yourself in shades of orange, yellow, and red while exploring one of the area’s many scenic trails. There’s miles of woodland forests rich in color and perfect for spending an afternoon of outdoor recreation.
Driving Color Tours
Choose a route and enjoy the fall season! Take a look at our suggested areas and be sure to bring along a map of the area to help find your way.
Fall Festivals & Events
Sept. 27 - Acme Fall Festival
Sept. 27 - Harvest Festival & Scarecrow Extravaganza
Oct. 4 - Happy Apple Days
Oct. 25 - Zombie Run
Oct. 31 - Downtown Halloween Walk
Nov. 1 - Iceman Cometh Challenge
Nov. 7 - 14 - Traverse City Beer Week
Nov. 1 & 2 and 8 & 9 - Toast the Season
What do you think of Traverse City's new music video?