woman coming down the slopes skiing, she is in all white snow gear, sky is bright blue and snow is shiny white

Traverse City

Traverse City is a special place, a place where visitors return to time and time again. It’s where the great outdoors calls your name and invites you to find seasonal adventures. Where winter sports come alive with a fresh blanket of snow and where it’s easy to find a cozy spot to sip local libations. No matter how you choose to explore, it’s always the right place and always the right time. Come join us.

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Discover Traverse City

Good Houskeeping Names Traverse City 2024 Family Travel Award Winner 

Experience the wonder and warmth of winter in Traverse City. A place where the season comes alive on the ski hills or on the trails. And where you find a cozy place indoors to enjoy local culinary talents and award-winning libations. In northern Michigan, you don’t have to hide from winter, welcome every moment, exactly where we should be.

When do leaves change color in Traverse City?

Some leaves will start to change color as early as the beginning of September, however, peak colors usually occur in mid-October. 

What are the top attractions in Traverse City?

Located along the coast of Lake Michigan, Traverse City is home to award winning wineries, restaurants, the Sleeping Bear Dunes National Lakeshore and six historic lighthouses.

What is Traverse City known for?

Traverse City is known as the "Cherry Capital of the World." The area is also known for their natural attractions like freshwater beaches, vineyards, wineries and the proximity to Sleeping Bear Dunes National Lakeshore.

When is the Cherry Festival in Traverse City?

The National Cherry Festival is June 29 - July 6, 2024! More than 500,000 people flock to Traverse City for the festival every year!

two women drinking wine at the counter and having crudités with the wine
Celebrate Winter in Traverse City
Keep It Fresh in Traverse City
Be Who You Are in Traverse City
Welcome to Benzie County
Let's Meet in Traverse City
Exactly Where You Should Be
Up Next:
Celebrate Winter in Traverse City
Keep It Fresh in Traverse City
Be Who You Are in Traverse City
Welcome to Benzie County
Let's Meet in Traverse City
Exactly Where You Should Be

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