Map Battle Creek's National Cereal Fest Downtown Battle CreekMichigan Avenue, Battle Creek, MI 49017WebsiteEmailUS Toll Free: (800) 397-2240 Description Grab a spoon and celebrate the most important meal of the day at Battle Creek’s National Cereal Fest! This signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that draws people from far and wide. The fun begins with the Grand Cereal Parade on Friday evening. Then Saturday morning, sit down at the World’s Longest Breakfast Table and enjoy a nutritious, delicious and FREE cereal breakfast! This family-friendly festival also includes a variety of local, regional and national entertainment, exciting children’s activities, inflatables, vendors, demos and much more. Join us for this tasteful tradition made possible through our generous corporate and community donors, and the efforts of over 100 incredible volunteers. At Battle Creek’s National Cereal Fest, there is truly something special for everyone. So dig in and enjoy! Videos Event Dates More To Explore Categories: Fairs & Festivals City: Battle Creek Region: Southwest Although the MEDC uses reasonable efforts to maintain the accuracy of the website content, it is not represented to be error free. Read legal information.