Find PA 59 reports for all in-state destination marketing organizations. Here, you can find current and past marketing plans, as well as audits for convention and visitor bureaus in Michigan. Leaders in the tourism industry can find endless information in the 2016 Destination Marketing Organization Manual by MACVB. This report includes relevant legislation relating to the industry, FAQ’s, and information on MACVB.
Pure Michigan has also shared research reports conducted in order to improve the understanding of Michigan as a travel destination. Discover perceptions of Michigan from out-of-state individuals with the Longwoods Michigan Tourism Advertising and Image Study. Learn about the impact our industry has on the state and country with recent economic impact studies. Gain knowledge about lodging throughout the state with yearly lodging reports and trend reports.
We hope leaders in the travel industry will utilize these resources to strengthen Michigan as a travel destination. More resources for industry leaders can be found here.
P.A. 59 Convention & Visitors Bureau Audit and Marketing Reports
P.A. 59 Tourism Marketing Act
2016 Destination Marketing Organization Manual
MDOT Adopt a Welcome Center Manual
Michigan Prosperity Regions Map
Mackinac Bridge Monthly Traffic Statistics
Pure Michigan Marketing Opportunities
Survey of International Air Travelers (2014-2016 results)
2017 Pure Michigan Advertising Effectiveness Study
2016 Michigan Tourism Advertising and Image Study
The Economic Impact of the 2016 Tourism Ad Campaign in Michigan
2016 The Economic Impact of Travel in Michigan - Statewide
2016 The Economic Impact of Travel in Michigan - County Level
2014 The Economic Impact of Travel in Michigan - Statewide
2014 The Economic Impact of Travel in Michigan - County Level
Michigan Yearly Lodging Report (2014-2017)
Michigan Monthly Lodging Report (2016-2018)
Michigan v. National Lodging Trends (2017-2018)
2015 Michigan Visitors Study
2016 Michigan Visitors Study