Hidden Gems on Display for 5th Annual Pure Michigan Moments Photo Contest

Release Date: 
Tuesday, November 1, 2016
Michelle Grinnell

LANSING, Mich. – Michigan is home to world-class destinations as well as many beloved places off the beaten path that make for lifelong memories with family and friends. Pure Michigan is asking residents and visitors from across the nation to share their favorite hidden gems from around the state for the 5th Annual Pure Michigan Moments Photo Contest, launching today, November 1.

This year, two winning photos will be selected from the eligible entries received. The first will be selected by a panel of judges from Travel Michigan and McCann Detroit, Travel Michigan’s agency of record, to be featured in the 2017 Pure Michigan Calendar. The second winning photo will be selected by public vote to be featured across Pure Michigan social media channels.  Both winning photographers will receive a prize package from the Pure Michigan store and three runners up, based on public vote, will receive a $25 gift card to the Pure Michigan Store. 

“Michigan is full of unique and inspiring destinations, some well-known and some waiting to be discovered,” said Dave Lorenz, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. “This is an opportunity for our fans, residents and visitors to highlight the places around the state they go to escape the every day, encounter adventure and immerse themselves in Pure Michigan.”

All contest photos will be displayed at michigan.org/photocontest

The submission period for the Pure Michigan Photo Contest will run from Tuesday, November 1 – Sunday, November 13, 2016. Photos may be submitted directly to michigan.org/photocontest, or through Twitter and Instagram using the hashtags #PureMichigan and #PMContest2016. Submissions must identify the location in Michigan and the description of the hidden gem featured in the photo and cannot have been submitted in previous photo contest. Additionally, Twitter and Instagram accounts must be public in order to submit photos through social channels.

Once the submission period has closed, the public will have an opportunity to vote for their favorite photos during a voting period that runs from Monday, November 14 – Wednesday, November 23, 2016.

People may vote for multiple entries; however only one vote per person will be allowed per entry, per day during the voting period.

In 2015, more than 8,900 photos were submitted during the annual photo contest with more than 113,000 votes cast – more than twice the participation levels in 2014. Last year’s contest yielded four winning photographs, representing each season. Destinations in winning photos included Benton Harbor (Spring), Detroit’s Belle Isle (Summer), Tahquamenon Falls State Park (Fall) and Eagle Harbor Lighthouse (Winter).

Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.

For more on the MEDC and its initiatives, visit: michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org.

PM Photo Contest FB Image

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