Pure is what you make of it. Pursue Your Pure this summer in Michigan.
Explore Outdoors & Attractions
Summer video slideshow
On Repeat | Pure Michigan
On the Street | Pure Michigan
Pursue Your Pure and discover Michigan's cities this summer.
Michigan Outdoor Adventures: 5 Great Spots for Work-Life Balance With Mirna Valerio
Pure Michigan has the proximity to water and great communities that Mirna Valerio seeks for her work-life balance. Follow her from Aspen Park to Sugarloaf Mountain where she finds some of the best Michigan outdoor adventures along with cool culture spots such as the Frederik Meijer Gardens & Sculpture Park and Rockwell Republic.
Sleeping Bear Surf, Empire | Tripadvisor x Pure Michigan
In 2004, the Skrocki family founded a business—Sleeping Bear Surf—built on Michigan’s best water sports and adventures. Recently, Ella Skrocki has taken the surf rental and retail shop to a new level—she teaches and charters surf trips for adventurous visitors and creates community by hosting beach clean-ups and women-only surf clinics.
Watch as she lives out her mission to encourage her students to protect Michigan’s Great Lakes—inspiring everyone she meets through her enthusiasm for teaching and love of the outdoors.
True North Outpost, Norway | Tripadvisor x Pure Michigan
True North Outpost is a Norway-based adventure business, co-founded by Nate Alwine. Nature turned his love of Michigan’s outdoors into a thriving business. Today, he helps guests experience the best the Upper Peninsula offers—from catching a thrill barreling down whitewater rapids to exploring the rugged yet gentle wilderness. Watch as he shares what makes adventures in Michigan so memorable.
Discover Producer Jay Daniel’s Detroit
Produced by GQ for Pure Michigan | For Jay Daniel, Detroit is both his birthplace and his muse. Largely influenced by the sights and sounds of the city he calls home—as well as its musical soul—the music producer finds inspiration everywhere. “Detroit is such a beautiful complex city filled with art, music, food, literature, nature; it’s a safe haven for me,” Daniel says. Together, we explored some of his favorite local haunts throughout the city.
Detroit, an Architectural Tour
Produced by Architectural Digest for Pure Michigan | Detroit natives, Bo Shepherd and Kyle Dubay are co-founders of Woodward Throwbacks, an interior design and furniture studio that focuses on reclaimed materials. Together, they take us on an exciting tour through Detroit to discover the city's deep architectural gems. Watch to learn why this iconic, visually stunning city is a must-see destination for design lovers near and far.
On Repeat | Pure Michigan
Pure is what you make of it. Pursue Your Pure this summer in Michigan.
On the Street | Pure Michigan
Pursue Your Pure and discover Michigan's cities this summer.
Michigan Outdoor Adventures: 5 Great Spots for Work-Life Balance With Mirna Valerio
Pure Michigan has the proximity to water and great communities that Mirna Valerio seeks for her work-life balance. Follow her from Aspen Park to Sugarloaf Mountain where she finds some of the best Michigan outdoor adventures along with cool culture spots such as the Frederik Meijer Gardens & Sculpture Park and Rockwell Republic.
Sleeping Bear Surf, Empire | Tripadvisor x Pure Michigan
In 2004, the Skrocki family founded a business—Sleeping Bear Surf—built on Michigan’s best water sports and adventures. Recently, Ella Skrocki has taken the surf rental and retail shop to a new level—she teaches and charters surf trips for adventurous visitors and creates community by hosting beach clean-ups and women-only surf clinics.
Watch as she lives out her mission to encourage her students to protect Michigan’s Great Lakes—inspiring everyone she meets through her enthusiasm for teaching and love of the outdoors.
True North Outpost, Norway | Tripadvisor x Pure Michigan
True North Outpost is a Norway-based adventure business, co-founded by Nate Alwine. Nature turned his love of Michigan’s outdoors into a thriving business. Today, he helps guests experience the best the Upper Peninsula offers—from catching a thrill barreling down whitewater rapids to exploring the rugged yet gentle wilderness. Watch as he shares what makes adventures in Michigan so memorable.
Discover Producer Jay Daniel’s Detroit
Produced by GQ for Pure Michigan | For Jay Daniel, Detroit is both his birthplace and his muse. Largely influenced by the sights and sounds of the city he calls home—as well as its musical soul—the music producer finds inspiration everywhere. “Detroit is such a beautiful complex city filled with art, music, food, literature, nature; it’s a safe haven for me,” Daniel says. Together, we explored some of his favorite local haunts throughout the city.
Detroit, an Architectural Tour
Produced by Architectural Digest for Pure Michigan | Detroit natives, Bo Shepherd and Kyle Dubay are co-founders of Woodward Throwbacks, an interior design and furniture studio that focuses on reclaimed materials. Together, they take us on an exciting tour through Detroit to discover the city's deep architectural gems. Watch to learn why this iconic, visually stunning city is a must-see destination for design lovers near and far.
With long days of comfortable temperatures and the nation’s longest freshwater coastline, Michigan is a summer destination like no other.
With long days of comfortable temperatures and the nation’s longest freshwater coastline, Michigan is a summer destination like no other.
Our two peninsulas are home to more than 11,000 lakes, forested state parks, spectacular dark skies and vibrant urban landscapes that set a scene of both peaceful tranquility and adventure for an endless list of summer activities.
From woodland backpacking adventures to family-fun days on the beach and discovering urban attractions to exploring one-of-a-kind state parks, Michigan has something to offer every traveler. Explore all the activities that create an unforgettable Pure Michigan summer and find your perfect destination.