Experience Pure Michigan
Discover your passion in Michigan. Whether you prefer spending your time in the great outdoors, or in thriving downtown areas - Pure Michigan has the perfect getaway for you.

Discover the nation’s longest freshwater coastline in Michigan. We are best known for the Great Lakes, which form the “mitten shape”, however there are over 11,000 lakes throughout Michigan. Find beautiful scenic views, ideal waters for kayaking, and lazy beach days. 

With so many lakes, it’s no wonder Michigan is an ideal destination for fishing. Find opportunities for sport or dinner with over 150 species available for catching (or releasing). If you are a seasoned fisherman, or a novice with a line and pole - Michigan has enough fresh water for everyone!

Continue your outdoor adventure with hiking and biking trails throughout the many natural areas in Michigan. You can also find water trails, equestrian trails, and ORV/ATV trails.

Hit the green in one of the many beautiful Pure Michigan golf courses. Enjoy the natural landscape surrounding the courses to drive your passion for the great game of golf.

Not the outdoorsy type? That’s not a problem in Michigan. Discover shopping, dining, sports and culture in one of the many vibrant downtown areas. Most notably is Michigan’s largest and most historic city, Detroit. Home of the Michigan Opera Theatre, Jack Black’s Third Man Records, and Comerica Park - there is so much for all personalities to discover. Explore more history in downtown Lansing, home of Michigan’s State Capitol. Don’t forget about Grand Rapids (A.K.A. Beer City USA), with their clean, compact downtown area with hundreds of things to do, see, eat, and sip.

Whatever your passion, it’s waiting for you in Pure Michigan.

Your Passion Awaits in Michigan