Pure Michigan Kicks Off 2013 National Ad Campaign

With spring and summer approaching, the 2013 Pure Michigan national cable television advertising campaign begins airing today, Monday, March 18. The campaign, which will run through the end of June, also includes the launch of the Pure Michigan summer video series.

Pure Michigan television commercials will air nationally more than 5,000 times combined on these cable networks: A&E, ABC Family, Animal Planet, Bravo, CMT, CNN, the Cooking Channel, Destination America, E!, Food Network, Fox News, the Golf Channel, HGTV, Lifetime, Lifetime Movie Network, MSNBC, Nick at Nite, OWN, the Outdoor Channel, Oxygen, Soapnet, Style, The Learning Channel (TLC), the Travel Channel, USA, WE and the Weather Channel.

Featured ads in the rotation include: A Simple SunriseThe Potential of Water14 Clubs, Tee Times, Perfect Spot, Gone FishingTreasureFreshPerfect Summer and Sand, a few of which can be viewed below. See more on the Pure Michigan YouTube page.

For more information on the campaign, visit michigan.org.

Look out for these ads nationwide and let us know in the comments section below which is your favorite!

  • Norma

    I have been seeing A Perfect Summer out here in California. Great job of convincing me to come back to the land of my birth for a journey through the lighthouses of Michigan.

  • Sally Koch

    Who gets chills down their back hearing an ad…..yours does the music the words are the best I have ever heard Do not change a thing. P l e a s e.

  • Charlotte Fecht

    A Simple Sunrise talks to me – at my age, I know I dont have that many sunrises left. I would like to spend a few of those sunrises in pure Michigan!

  • Ned

    I love the ads but understood they were targeted more to indigenous population to spend $ here and vacation here. Anyone know for certain? I live in Virginia and travel frequently between there and Michigan and I have never heard a Pure Michigan out East, not once; but do hear them here, a lot. Is it possible to buy air time on national networks but only have them aired in-state (on those major networks?) I have family and friends in California, Maine, Florida, Texas, & elsewhere. I’ve asked them all; NO ONE has ever heard one of these ads on TV or radio (and one of my friends in is advertising!)