Experience the Lake Effect

Summer

As the warm sun rises above the horizon, a new day calls us outside to the enchanting waters of Pure Michigan. We call it “The Lake Effect.”

With long days, comfortable temperatures and the nation’s longest freshwater coastline, Michigan is America’s picture-perfect summer destination. The state’s more than 11,000 lakes set a scene of peaceful tranquility while also providing a breathtaking backdrop to an endless list of activities for everyone.
 

So whether you’re looking for a lake adventure, a Michigan state park family vacation or a relaxing romantic getaway, it’s time to visit the summer playgrounds of Pure Michigan.
Explore all the things you can do in Michigan this summer by selecting a destination below. 
 

Wish You Were Here
A Simple Sunrise

It's easy to overlook the beauty surrounding us due to hectic schedules and obligations. If you start your day with a Pure Michigan sunrise, you're starting your day off on the right foot.

Pure Michigan Lake Effect