Welcome to Michigan

First Time Michigan Visitors

It’s summertime in Michigan and the Lake Effect in the air. Come visit a world where a simple sunrise can still be magical and the warm weather calls us outside. Experience the longest freshwater coastline in the U.S. or play in the sparkling waters of Michigan’s 11,000 inland lakes. Explore 1,300 miles of bike trails crisscrossing across the state or enjoy an extra round during the long summer days at one of more than 650 public golf courses.

Spend a quiet day discovering your own corner our state’s 19 million acres of woods, or join the thousands that gather for festivals held all summer long celebrating Michigan’s heritage and community spirit. 

Find inspiration for your visit to the playgrounds of Pure Michigan any number of ways, including the free 2017 Official State Travel Guide, our free eNewsletter and the Pure Michigan blog and Pinterest page. Other useful planning tools include the Featured Destinations listings and our events calendar.

Ask our fans and followers on Facebook and Twitter for advice and share photos from your experiences in Michigan with us on Instagram and SnapChat.

Breath-taking landscapes, shimmering waters, unique attractions and rich culture – experience them all this summer. Welcome to a better state – Pure Michigan.

Detroit Soul

Let’s take the sidewalk less traveled. And come see what a real city feels like. It’s time to meet what’s new and what’s next in Detroit, the downtown, playground of Pure Michigan.

Deep Breath

Experience the splendor of fall in Michigan. Vibrant colors and the pleasure of taking a breath of Pure Michigan's autumn air.

Along The Way

Because enjoying the journey is always Pure Michigan. For more information on Michigan road trips, visit http://www.michigan.org/road-trips

Small Batches

Because savoring the best of life is Pure Michigan.

Story of Detroit

Let’s dive into the latest chapter of Detroit. And the unmistakable vibe of Pure Michigan.

Fertile Ground

Let’s feast our eyes on the amazing farm-to-table revolution, thriving on the fertile ground of Pure Michigan.

Fresh Water

Michigan fishing at its finest. Cast your line in the clear fresh water, and find your perfect spot in Pure Michigan.

A Perfect Summer

Come enjoy the perfect summer in Pure Michigan. One more game, one more swim, one more round. One more log, one more marshmallow, one more walk along the shore. The perfect summer is waiting.

14 Clubs

14 Clubs, that's what they tell us a legal golf bag can hold. And while that leaves a little room for balls and tees, it doesn't leave room for much else. There's no room left for deadlines or conference calls, not a single pocket to hold the stress of the day or the to do list of tomorrow. Only 14 clubs; pick out the right one, and drive it right down the middle of Pure Michigan. Your trip begins at michigan.org

Potential of Water

Pure Michigan invites you to dive into our vast bodies of water. Experience the Great Lakes, rivers, streams and more that makes Pure Michigan truly unique.

A Simple Sunrise

Pure Michigan invites you to soak in the warmth of a sunrise and enjoy a day outdoors. It's easy to overlook the beauty surrounding us due to hectic schedules and obligations. If you start your day with a Pure Michigan sunrise, you're starting your day off on the right foot.

Snow Days

Remember snow day when the schools were closed and the day was wide open? The first step into fresh powder was like stepping into a new world.