Traverse City:
True North

Traverse City

Combining breathtaking attractions with a rich blend of adventure and relaxation. Sled down the Sleeping Bear Dunes, voted the "Most Beautiful Place in America" by Good Morning America viewers. The cobalt blue waters of Lake Michigan make a stunning backdrop to the fresh white snow. The air is crisper and winter’s playground is perfect for skiing, snowshoeing and snowmobiling.

Traverse City is known for its outdoor recreation every season of the year - and winter is one of the most exciting ones to stay and play! It is transformed into a glittering white playground each winter. Strap on your downhill or Nordic skis, blaze a snowshoe trail through the woods, or take an exhilarating snowmobile ride over picturesque rolling hills.

Each winter, downtown Traverse City is transformed into a snowy scene worthy of Norman Rockwell himself. Stop into one of many restaurants for a cozy meal by the fire, or pop into a brew pub or cider house to warm up.

Take Me There

The air is crisp, the snow is fresh and outdoor recreation is prime. Skiing, snowshoeing and tubing are just a few of the adventures awaiting you. Point your compass True North and get ready for the magic of the season.

Hit The Slopes

Snow sports are part of the Traverse City lifestyle, so you'll find areas here to meet every taste and skill level. From hometown ski slopes to resort destinations there's no shortage of hills for adventure seekers.

Sleeping Bear Dunes

Winter is a beautiful time at the Sleeping Bear Dunes when the cobalt blue of Lake Michigan provides a stunning contrast with the snow-covered dunes and hills.

Craft Brews

From microbreweries, brewpubs and craft brew taprooms, there's something for any beer enthusiast in Traverse City

Fat Tire Biking

Embrace the season and get outside to experience the majestic beauty of a Traverse City winter. Layer on the warm gear and jump on a fat tire bike where you can ride on one of the many snowy multiuse trails.

Wine Tasting

The hillside vineyards are beautifully draped in snow, cozy fireplaces are roaring and there's a calmness in the air at the wineries on the Old Mission and Leelanau Peninsulas. Enjoy the serene winter views and sample the award-winning wines.

Take A Distillery Tour

Home to a thriving microdistillery movement, Traverse City has just the right amount of craft distilleries to visit during a winter trip. Sample Northern Michigan vodkas, whiskeys and brandies.

Unforgettable Dining

After a day of snowshoeing or snowmobiling out in the crisp air, there's nothing better than a cozy dinner by a roaring fire.

Winter Fun for the Family

They don't call Traverse City a winter playground for nothing! From outdoor family activities to indoor waterparks there's fun around every snowy corner.

A Day of Shopping

Quaint villages, snowy tree-lined streets and unique stores make Traverse City a true shopper's destination. The cozy boutiques, art galleries and specialty food shops are perfect for souvenir shopping.