Sunrise Coast

  • Getaway to the Michigan Sunrise Coast 

    It starts with a single turning leaf…then two…then three. Until Michigan’s Northeastern coast, the Sunrise Coast, is the most magnificent watercolor ever painted. Along Huron’s blue waters, stretching across clear streams and reflecting upon still lakes. Meander US 23 Huron Shores Pure Michigan Byway and witness brilliant scarlets, deep purples, red oranges and sunburst yellows—we can see the gallery is now open. Experience this once a year exhibition and behold the watercolors that are the Sunrise Coast.

  • Au Gres

    The "Perch Capitol of Michigan.” Nestled along the State's most popular trout-fishing and canoeing stream, Rifle River, Au Gres is outdoor recreation, pleasing sunrises and beautiful evenings. 

    Tawas/East Tawas

    Get out on miles of hiking and bike trails, calm lakes and winding rivers. Catch a glimpse of migrating birds on a birding trail. Street dances, stomping grapes and art in the park, the Tawas Bay area has celebrations and events for the whole family!

    Au Sable/Greenbush/Oscoda

    Enjoy the day on the beach, rent a canoe or kayak and paddle down the mighty Au Sable, charter a fishing boat on Lake Huron or tap your wild side riding jet skis. Getting back to the water is easy in Oscoda.


    From the shores of Lake Huron to pristine nature areas to historic agricultural sites and museums, Harrisville/Alcona County is the place to leave your cluttered schedule behind. Visit one of our surrounding towns, for special events and unique celebrations.

    Roger City/ Presque Isle

    This Nautical City refreshes with its unique shopping, dining and beautiful scenery. Whether you are looking for unspoiled beaches, historic lighthouses, pristine streams or just a lot of peace and quiet, it’s here. Rogers City/Presque Isle is as much of an experience as it is a destination.


    If you love water, Alpena has plenty to share. Scuba, snorkeling, fishing, canoeing or kayaking - on a guided trip or on your own - you'll find it here. Beachcombers, sunbathers and swimmers will find miles of uncrowded beach to relax and play on.

    Sunrise Side Wine & Hops Trail
    Seven wineries, three micro-breweries, quaint towns rich in history and flavor, scenic views and an array of attractions including: Saganing Eagles Landing Casino, AuSable River Queen and Charity Island cruises and Thunder Bay Resort await. The friendliest wine trail in Michigan!
    US 23 Heritage Route/Standish
    Spectacular scenic views, public forests and recreational opportunities await along the US 23 Heritage Route on the Sunrise Coast. Beginning in Standish and winding along the Lake Huron coastline to the Mackinac Bridge, the US 23 Heritage Route is the most extensive and significant recreational, ecological, historical and cultural sites in Michigan's lower peninsula.