• Downtown Alpena

    Downtown Alpena

    Nestled between the shores of Lake Huron and the Thunder Bay River, historic Downtown Alpena's 200 businesses provide old-fashioned personal service and quality. Blooming gardens, planters adorning lightposts, a farmers market, events and music carried on the breeze from Bay View Park greet summer visitors.

    Photo courtesy of Alpena Downtown Development Authority

  • From Lake Huron to Iargo Springs, and all along the mighty Au Sable River, enjoy the simple pleasures of Michigan's Sunrise Coast – you'll find an open invitation to the good life. Spend the whole day exploring stunning turquoise blue waters, charming small towns or taking the stairs to the top of historic lighthouses. Recreational Heritage Route US-23 meanders along Michigan's Northeast coastline, where getting back to the water is Pure Michigan.