Press Releases
Pure Michigan Honored with Four 2023 HSMAI Adrian Awards
LANSING, Mich. – Feb. 16, 2024 - Pure Michigan is building on its legacy as an award-winning travel brand with the addition of four Bronze Adrian Award honors from the Hospitality Sales and Marketing Association International (HSMAI).
Michigan’s Mount Bohemia Voted No. 1 Ski Resort in North America
Plentiful snowfall and challenging terrain lift Keweenaw Peninsula ski resort to top honors in USA Today 10Best Readers’ Choice Award
Pure Michigan Invites Travelers to “Keep It Fresh” with Winter Advertising Campaign
LANSING, Mich. – Nov. 9, 2023 – As snowflakes are beginning to fall across Michigan and the Great Lakes region, Pure Michigan is officially launching its winter advertising campaign to inspire travelers to plan their winter getaways and adventures in Michigan.
Pure Michigan Welcomes Visitors to “Keep Falling for Fall” with Expanded Campaign
LANSING, Mich - Sept. 6, 2023 - As fall descends upon the Great Lakes State, Pure Michigan is inviting visitors to spice up the season with a campaign offering visitors a fresh dash of fall.
National recognition spotlights inclusive spirit and innovative marketing efforts of Pure Michigan campaign
Dave Lorenz named State Tourism Director of the Year by U.S. Travel Association
LANSING, Mich. – August 22, 2023 - The Michigan Economic Development Corporation is proud to congratulate Dave Lorenz, Vice President of Travel Michigan, who was named State Tourism Director of the Year this week by...
‘Keep It Fresh’ Campaign Hits on Opportunity to Find Fresh Perspective in Pure Michigan
LANSING, Mich. – April 4, 2023 – As warmer temperatures usher in the change to spring and summer, Pure Michigan is inviting people to “Keep It Fresh” with its new campaign designed to welcome and inspire visitors through fresh travel perspectives and new voices. This includes the addition of Detroit poet jessica Care moore who will be adding her fresh voice to the TV campaign.
Pursue Your Pure: Pure Michigan Launches Winter Advertising Campaign with Two Spots, Loud & Heart of Winter
LANSING, Mich. – The temperatures are continuing to drop, and snow is starting to make its annual appearance, signaling the time for friends and families to start planning their winter adventures. To support those planning efforts, Pure Michigan is officially launching its national winter advertising campaign. This season, the campaign features two new advertising spots: Loud and Heart of Winter.
Pure Michigan Travel Guide Now Available for Memorable Fall and Winter Travel Ideas
LANSING, Mich. – The release of the Fall and Winter Travel Guide is a sign that the weather is starting to cool, spectacular fall colors are near, and snow-laden playgrounds are right around the corner.
Pure Michigan Tunes into State’s Musical History with Custom-Made Guitar
LANSING, Mich. – In a nod to Michigan’s rich musical and manufacturing heritage, the volunteer-based Michigan Cares for Tourism (MC4T) nonprofit has officially launched an auction for the Pure Michigan guitar, a handcrafted, one-of-a-kind instrument created by Wallace Detroit Guitars.
Pure Michigan Holiday Gift Guide Encourages Shop Local, Gift of Travel Opportunities this Season
LANSING, Mich. – The holiday shopping countdown has begun, and Pure Michigan is again encouraging shoppers to consider giving Michigan-made products, supporting local retailers and restaurants, or presenting the perfect Michigan getaway as a special holiday gift this year.
Pure Michigan Winter Campaign Showcases Michigan as Premier Winter Destination
Contact:
Kathleen Achtenberg
[email protected]
Pure Michigan launches winter travel campaign on Nov. 17
LANSING, Mich. – Temperatures are dropping and snow is starting to fall, and it’s time for families, adventure seekers and winter...
Pure Michigan and Short’s Brewing Company Celebrate Fall with Release of Pure Michigan Autumn IPA throughout Midwest
Contact:
Kathleen Achtenberg
[email protected]
- Pure Michigan Autumn IPA, 100 percent brewed with Michigan-grown and harvested ingredients, returns for third year
- Short’s Brewing Company to expand Pure Michigan Autumn IPA distribution outside of...
Pure Michigan Launches Fall Campaign Inspiring Scenic and Urban Exploration
Contact:
Kathleen Achtenberg
[email protected]
Regional and in-state advertising encouraging fall travel kicks-off ahead of Labor Day; aims to sustain economic momentum and benefits from busy 2021 summer travel season
LANSING, Mich. – With refreshing cool air and nights full of stars...
Pure Michigan Limited Edition Prints Now Available to Commemorate 15th Anniversary
Contact:
Kathleen Achtenberg
[email protected]
In partnership with The Mighty Mitten, 10 percent of profits will help restore historic, cultural and natural attractions throughout the state through donations to Michigan Cares for Tourism
LANSING, Mich. – This year marks the...
Soundtrack to Summer: Pandora Pure Michigan Radio provides the perfect playlist for summer road trips
Contact:
Kathleen Achtenberg
[email protected]
- Curated playlist aimed at inspiring travel, creating Pure Michigan summer memories
- Travelers can kick off Memorial Day weekend with well-rounded mix of summertime tunes by both Michigan and non-Michigan artists
- Playlist is six hours...
2021 National Travel and Tourism Week celebrates the power of travel, activates support for Michigan travel and tourism industry
DEARBORN, Mich. – Tourism industry leaders including the Tourism Industry Coalition of Michigan (TICOM), Travel Michigan, and the Detroit Metro Convention & Visitors Bureau gathered today to kick off...
Pure Michigan regional advertising campaign launches, signaling warm weather is upon us
Contact:
Kathleen Achtenberg
[email protected]
- New ad, “Catch Up,” encourages travelers to make up for lost time, get outside and enjoy summer safely
- Still Pure Michigan campaign continues to encourage businesses, tourists and communities alike to follow and promote COVID-19 safety...
Pure Michigan Campaign Returns, Showcases Winter Recreation and Travel Across the State
Contact:
Kathleen Achtenberg
[email protected]
- Pure Michigan launches new winter travel campaign on first day of winter, Dec. 21
- New ad, Still Pure, encourages safe travel while enjoying outdoor activities in the winter months
- Pure Michigan returns to the airwaves for the first...
Pure Michigan Holiday Gift Guide Encourages Shop Local, Gift of Travel Opportunities this Season
Contact:
Kathleen Achtenberg
[email protected]
It’s not too late to support local businesses and get the perfect Michigan-inspired gift for everyone on your list
LANSING, Mich. – The holiday shopping countdown is on, and Pure Michigan is...
MEDC encourages Michiganders to “Support Local” this holiday season, and beyond
Contact:
Kathleen Achtenberg
[email protected]
New campaign intended to inspire Michiganders to safely support small businesses in all corners of the state
LANSING, Mich. – Thanksgiving and the holiday season are fast approaching, and the Michigan Economic Development Corporation is...
Pure Michigan and Short’s Brewing Company Encourage Travelers to #HopIntoMichigan with Pure Michigan Autumn IPA
Contact:
Kathleen Achtenberg
[email protected]
- Pure Michigan Autumn IPA, 100 percent brewed with Michigan-grown and harvested ingredients, returns for second year
- Virtual happy hour will be held Oct. 8 where viewers can learn from special guests how to pair Pure Michigan Autumn IPA and...
Now Available: Pure Michigan Travel Guide Showcasing Unique Fall and Winter Seasonal Travel Ideas
Contact:
Kathleen Achtenberg
[email protected]
LANSING, Mich. – As the seasons change across the state, so do the opportunities to experience the best of Pure Michigan – from the vibrant colors of fall to the unique recreational activities of winter. Those looking to plan their getaway in the...
Pure Michigan Announces Statewide Safety Pledge for Business, Tourism and Local Communities
Contact:
Kathleen Achtenberg
[email protected]
The Pure Michigan Pledge encourages businesses, tourists and local communities alike to follow and promote COVID-19 safety guidelines to help ensure the best experiences this summer travel season and beyond
LANSING, Mich. – Building on the “Two...
National Travel and Tourism Week 2020 Celebrates “Spirit of Travel”
Contact:
Kathleen Achtenberg
[email protected]
Tourism Industry Coalition of Michigan and Travel Michigan to Look Ahead to Recovery during 37th Annual NTTW (May 3-9)
LANSING, Mich. – The Tourism Industry Coalition of Michigan (TICOM) and Travel Michigan are again recognizing National Travel...
Pure Michigan, MLive and “Under the Radar Michigan” Host Live Music, Variety Programs to Benefit Michigan Hospitality Industry Employees
Contact:
Kathleen Achtenberg
[email protected]
Five-day series to premiere May 4, at 7 p.m., with appearances by Detroit Red Wings Head Coach Jeff Blashill, Detroit Tigers John Schreiber, Ginger Zee, Greensky Bluegrass, The Accidentals, Marvin Sapp and more.
LANSING, MICH. – ...
Pure Michigan encourages statewide strength and unity with “Two Peninsulas, One Pure Michigan” message
Contact:
Kathleen Achtenberg
[email protected]
- New message encourages residents to stay unified and connected while social distancing during COVID-19 outbreak
- #OnePureMichigan initiative to include inspiring billboard messages for essential workers and others on the road, virtual...
Pure Michigan Invites Fans to Experience the State Virtually
Contact:
Kathleen Achtenberg
[email protected]
- #VirtualPureMichigan provides inspiration, while encouraging action to “flatten the curve” of COVID-19 through social distancing
LANSING, Mich. – Pure Michigan is going virtual. From live cams featuring beautiful beaches to virtual tours...
Under the Radar Michigan screening scheduled for March 12 in Harris
Contact:
Kathleen Achtenberg
[email protected]
- Newest episode featuring central Upper Peninsula premiering at Island Resort & Casino
- Event is free, open to the public
LANSING, Mich. – Visitors, residents, and...
Tourism Continues to Be Economic Driver in Michigan
Contact:
Kathleen Achtenberg
[email protected]
- New campaign insights include first ever national Pure Michigan fall campaign.
- Pure Michigan campaign provided visitors with ideas that led to more active, longer trips with higher spending in 2019.
- Pure Michigan continues to evolve...
Tourism Industry Recognized at 2020 Pure Michigan Governor’s Conference on Tourism
Contact:
Kathleen Achtenberg
[email protected]
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Discover What’s New in 2020 in Pure Michigan
Contact:
Kathleen Achtenberg
[email protected]
LANSING, Mich. – There are plenty of new experiences and adventures in store for visitors in Michigan. From new businesses, attractions and restaurants to events, special exhibits and expansions, now is the perfect time to plan your trip.
...
Pure Michigan Aims to Inspire Travel to the State on National Plan for Vacation Day
Contact:
Kathleen Achtenberg
[email protected]
- According to U.S. Travel Association, more than half of American workers failed to use all of their time off in 2018
- In 2018, visitors to Michigan spent $25.7 billion, generating $2.8 billion in state and local taxes
- Find a package or...
HSMAI Honors Travel Michigan with Platinum Award for Outstanding Travel Marketing
Marketing and Public Relations Efforts of Travel Michigan, Traverse City, Frankenmuth and Crystal Mountain Recognized by Travel Industry
NEW YORK CITY – At the 63rd annual Adrian Awards, the Hospitality Sales & Marketing Association International (HSMAI) last night honored Travel Michigan with a...
2020 Pure Michigan Governor’s Conference on Tourism to Highlight Strength of the Industry
- Conference taking place Feb. 18-20 in Grand Rapids
- Early bird registration open until Jan. 15
LANSING, Mich. – Tourism representatives, economic development professionals and meeting planners from across Michigan will come together in Grand Rapids Feb. 18-20 for the 2020 Pure Michigan...
Pure Michigan offers the perfect gift this holiday season
- Pure Michigan Store Black Friday/Cyber Monday discounts will be 15 percent or more sitewide
- Shop online to find unique gifts for the Michigan lovers in your life
LANSING, Mich. – As the holiday shopping season gets underway, the Pure Michigan online store offers...
Winter is the perfect time to discover all that Pure Michigan has to offer
Pure Michigan launches Let’s Winter, Urban DNA campaigns to inspire snowy adventures, city travel
LANSING, Mich. – Temperatures are dropping and snow is flying, so it’s time for adventure seekers and sports lovers to start...
Cheers to Fall in Michigan: Pure Michigan Autumn IPA Now Available
- First public tastings available starting today at Short’s Brewing Company Pub, in Bellaire, and on Saturday, Oct. 5, at Chicago Rare and Wild Beer Fest
- Pure Michigan Autumn IPA by Short’s Brewing Company, brewed with 100-percent Michigan-grown and harvested...
Pure Michigan and Short’s Brewing Company Partner on All-Michigan IPA to Inspire Fall Travel
- Pure Michigan Autumn IPA is 100 percent brewed with Michigan-grown and harvested ingredients, the first IPA of its kind
- Limited time IPA kicks off the official start of fall, inspiring travel to more than 300 breweries across the Great Beer State
- First tastings will be available at Short’s...
Take an adventure in Pure Michigan this fall
- Pure Michigan promotes fall travel to national audience for first time
- Ad campaign reminds us that fall is a perfect time to explore Michigan’s hidden gems
LANSING, Mich. – Summer may be coming to an end, but it doesn’t mean Michigan travel adventures have to. This fall, Pure Michigan will...
Vernors Celebrates Iconic Michigan Lighthouses on Collectible Cans
Lighthouse cans released in time for Michigan Lighthouse Festival
Vernors is once again partnering with Pure Michigan to celebrate the Great Lakes State’s coastal landmarks, with limited edition cans featuring eight more iconic...
Coca-Cola® and Pure Michigan Sweepstakes
Connecting two iconic brands, Coca-Cola and Pure Michigan, promotion encourages travel within Michigan
Celebrate Pure Michigan Night at Comerica Park with the Detroit Tigers
DETROIT, Mich. – Fans of Pure Michigan will want to head to the ballpark this Friday, June 14 to be part of Pure Michigan night at Comerica Park as the Detroit Tigers take on the Cleveland Indians. The ceremonial first pitch will be thrown out by Lt. Governor...
“Meanwhile in Michigan” reminds us to discover Michigan’s hidden gems
New radio ads offer Pure Michigan as a cure for the daily grind
LANSING, Mich. – Daily life is organized by routine – waiting in traffic during a morning commute, grinding through meetings, checking the next item on the agenda and preparing to start again the next day. Meanwhile in Michigan, the...
Pure Michigan Debuts Full Ambient Music Album, Pure Sounds of Michigan
- Pure Sounds of Michigan is now available in its entirety on major streaming platforms and michigan.org/puresounds
- The album will be showcased at Movement Music Festival, in Detroit, Memorial Day Weekend, May 25-27
- Local Michigan artists and composers take listeners on sunrise-to-sunset tour of...
Pure Michigan Releases Ambient Music Album Composed by Local Artists Celebrating Michigan, Inspiring Travel
- Pure Sounds of Michigan takes listeners on sunrise-to-sunset tour of state through tracks composed with natural sounds recorded in Michigan State Parks
- Michigan State Park Centennial honored throughout the project
- The album is the first-of-its-kind for a U.S. travel brand
LANSING, Mich. – Co...
What’s New in Pure Michigan Golf: PGA Tour Returns, New Courses Open, NGCOA Course of Year and Hickory Golf
Leading summer golf destination welcomes golf travelers in 2019
Release Date: April 17, 2019
LANSING, Mich. – Michigan is one of the leading golf destinations in the country and often referred to as America’s Summer Golf Capital. More than 650 public golf courses and world-class resort...
Pure Michigan’s “Dark Sky” campaign unveils celestial skyscapes to Michigan travelers
- Newest Pure Michigan spot appearing in theaters across the Midwest and on national cable channels
- Partnerships with The Weather Channel, Outside Online and Spotify highlighting the beauty of Michigan’s night skies
Pure Michigan national advertising campaign signals warmer days ahead
Campaign continues to drive travel, spending to Michigan
LANSING, Mich. – Warm weather is just around the corner, and Pure Michigan is launching its latest advertising campaign designed to inspire travel in Michigan this year. Starting today, audiences across the United States will once again see...
“Purest of Pure Michigan” featured in new Upper Peninsula commercial
Contact:
Kathleen Achtenberg
[email protected]
517.489.0557
Newest Pure Michigan spot debuted today in Harris
LANSING, Mich. – As Michiganders and travelers from around the country and beyond start thinking about warm-weather getaways, a new Pure Michigan commercial featuring Michigan’s...
Discover What’s New in Pure Michigan in 2019
New Attractions and Things To Do
ADVENTURE & OUTDOOR RECREATION
- Kayak Flint services will open May 3, 2019, for a full run through the end of October. The livery will operate Friday through Sunday, weather permitting, offering kayak rentals and shuttling to visitors.
- The original...