two girls jumping in the waves on a sunny day in traverse city.

Traverse City

Named a 2026 Good Housekeeping Travel Award Winner for Beach Escapes, Traverse City is where long summer days turn into unforgettable nights. Dip your toes into the turquoise waters of Lake Michigan and let waves set the pace for your perfect summer day. Traverse City’s miles of soft, sugar-sand beaches invite you to swim, paddle, or set out on a boat. Pair your water adventures with a visit to Sleeping Bear Dunes National Lakeshore, where sweeping lake views and glowing sunsets remind you that this is what Up North summers are all about.

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From scenic hikes through rolling landscapes to sipping your way through acclaimed wineries and craft breweries, there’s no shortage of ways to soak it all in. Settle into sun-drenched patios, savor local flavors, and let the laid-back lakeside vibe set the pace. Whether you’re here for the adventure or the easygoing moments with friends, it’s pure northern Michigan magic from start to finish.

What are the top attractions in Traverse City?

Located along the coast of Lake Michigan, Traverse City is home to award winning wineries, restaurants, the Sleeping Bear Dunes National Lakeshore and six historic lighthouses.

What is Traverse City known for?

Traverse City is known as the "Cherry Capital of the World." The area is also known for their natural attractions like freshwater beaches, vineyards, wineries and the proximity to Sleeping Bear Dunes National Lakeshore.

When is the Cherry Festival in Traverse City?

The National Cherry Festival is July 4th - 11th, 2026! More than 500,000 people flock to Traverse City for the festival every year!

two women drinking wine at the counter and having crudités with the wine
C'mon Up
Traverse City Food & Wine
Keep It Fresh in Traverse City
Let's Go To The Beach
Spring Adventures Await in Traverse City
Under the Radar Visits Traverse City
Up Next:
C'mon Up
Traverse City Food & Wine
Keep It Fresh in Traverse City
Let's Go To The Beach
Spring Adventures Await in Traverse City
Under the Radar Visits Traverse City

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