Draft beer and live music at Blackrocks Brewery
Handcrafted FLAVOR


Taste a perfect pour of Michigan flavor.

This year, Pure Michigan has teamed up with Short’s Brewing Company to craft the Pure Michigan Autumn IPA—a first-of-its-kind beer made with 100% Michigan ingredients, including the yeast.

The craft beer craze is sweeping Michigan and it is clear the mitten was made for handcrafting some of the best brews in the land. Michigan is fifth in the nation in the number of breweries, microbreweries and brewpubs. Bolstered by the Great Lakes and nurtured by the glacier rich soil, here awaits a brewer's paradise.
Michigan is home to Beer City USA—Grand Rapids— as well as beer-centric communities such as KalamazooAnn ArborTraverse CityDetroitMarquetteLansing and Ypsilanti

With countless varieties of styles and tastes, beer enthusiasts make pilgrimages to breweries like Bell’s Brewery and Founders Brewing Co.—and hundreds of more breweries are waiting to be discovered in every corner of the state. Journey along one of the state’s beer trails, or visit a local beer festival to experience the IPAs, stouts, porters and more that make Michigan the Great Beer State.

Are you ready to find your perfect pour in Pure Michigan? Discover your handcrafted getaway

Behind the Beer: Crafting the Pure Michigan Autumn IPA
Go behind the scenes with Short's Brewing Co. to discover the inspiration behind the Pure Michigan Autumn IPA and how it was made.
What Kind of Beer Are You?
Keweenaw Brewing Company

Use the interactive map below to find the Pure Michigan Autumn IPA near you.

Use #PureMichigan on Instagram or Twitter to share your photos.
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