First Time Visitor

  • Open Road

    Open Road

    The open road. It takes on many forms, from the scenic highways to the rugged trails. From the sand covered, to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan. Your trip begins at

  • Just as you may be discovering Michigan for the first time, there is much to explore on the newly redesigned site as well. Add accommodations, attractions and restaurants to the trip planner feature to create a custom itinerary for your visit to Michigan. Don’t know where to start your planning?

    To help plan your adventure, peruse the Hot Spot listings, use the Trip Planner which allows you to easily build your personal itinerary or check out festivals, exhibits and performances happening across Michigan on the statewide events calendar. Be sure to stop by the Pure Michigan blog to read first-hand experiences of other travelers and Michigan enthusiasts. You will quickly find that Michigan has an abundance to offer. If you love taking warm weather photos, consider sharing them on Twitter or Instagram with the #PureMichigan hashtag or on Pure Michigan's Facebook page with over 560,000 fans.

    Breath-taking landscapes, shimmering waters, unique attractions and rich culture – experience them all this summer. Welcome to a better state – Pure Michigan.