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PBR: Pendleton Whisky Velocity Tour returns to Van Andel Arena for two days of action January 23 & 24, 2026.
PBR is the worlds premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBRs international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR is also launching the PBR Team Serieseight teams of the worlds best bull riders competing for a new championshipas well as the PBR Challenger Series with more than 60 annual events nationwide. The organizations digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events and media. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
Tickets go on sale Wednesday, October 1st at 10:00AM. *Please note the box office will not be open for this on sale.