Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Your Go Great Lakes Bay getaway starts here: where six cities every bit as epic as they are eclectic will bring out all the sides of your best vacation self in a single trip.
Traverse City’s fall attractions are endless. Don’t miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy fall's incredible display and sip your way through a wine tour...
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.
Discover America’s Greatest History Attraction. 300 years of history makes The Henry Ford the #1 Michigan cultural vacation destination....
Charlevoix is a favorite destination for "Up North" vacations. Relax on unspoiled beaches, enjoy the crystal clear fresh waters on a chartered sailboat, experience more than 20 trails and nature preserves and see historic architecture of the famed Earl Young Mushroom Houses.
Michigan produces more than 900 million pounds of apples per year, Fuji, Honeycrisp, McIntosh. By any name, delicious. Taste fall--crunch into a crisp Michigan apple.
Upcoming Events
