Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Freshwater adventures to favorite summer festivals: there's nothing like a Michigan vacation on the water when you Go Great Lakes Bay.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.
Traverse City's summer attractions are endless. Don't miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy the miles of sugar-sand beaches and sip your way through a wine tour...
Helping you discover, explore and enjoy Michigan's world-class fishing, recreational boating or your next camping adventure at one of Michigan's state parks or state forest campgrounds.
Located on Lake Michigan in the Upper Peninsula surrounded by state and national forest land for great recreational opportunities. A must see, the "Big Springs," Kitch-iti-kipi, a forty foot deep and Michigan's largest spring.
There's a wealth of memories just waiting to be made along Michigan's highways.
Michigan ranks fifth in the nation for ice cream production. That's one SWEET title.
As school and work schedules slow down and temperatures heat up, summer is the perfect time for a road trip.
The best meetings are around campfires. With more than 1,000 campgrounds in Michigan you will find the perfect setting for your next adventure.
Pure Michigan is perfect for the pooch (and its owners too), see how well they accommodate the entire family.
Explore 5 water trails in the thumb region of the mitten state and along the Lake Huron shoreline.
Upcoming Events
August 12, 2018
August 13, 2018
August 14, 2018
August 15, 2018
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Gaylord
Aug 12 - August 18, 2018
Otsego County Fairgrounds
August 14, 2018
August 15, 2018
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Flint
Aug 14 - August 18, 2018
Flint's Downtown Entertainment District
July 13, 2018
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Mackinac Island
Jul 13 - August 26, 2018
Grand Hotel
August 6, 2018
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Mount Pleasant
Aug 6 - August 30, 2018
Various Locations
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Midland
Jun 20 - September 3, 2018
Chippewa Nature Center
April 28, 2018
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Lansing
Apr 28 - November 4, 2018
Michigan History Museum
August 13, 2018
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Dexter
Aug 13 - August 18, 2018
Various Venues
August 12, 2018
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Bellaire
Aug 12 - August 19, 2018
Downtown Bellaire
February 13, 2018
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Alpena
Feb 13 - September 22, 2018
Besser Museum for Northeast Michigan