Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Deep, rich color sprawls across the trees throughout the University of Michigan campus (Go Blue!), the vibrant downtown area, and beyond....
Ablaze with color, Traverse City is a pretty great place in the fall. Spend your days exploring the coastline, wine country and the charming port towns surrounding the region.
Epic scenery to endless shopping, traditional festivals to breathtaking fall color tours - find fresh vacation inspiration here in Bay City, Birch Run, Chesaning, Frankenmuth, Midland, and Saginaw.
From fantastic festivals, waterpark hotels, world's largest Christmas store, rich historical beauty and so much more, Michigan's little Bavaria is an escape from the ordinary every day. If you're looking for something everyone can enjoy, you'll find it here in Frankenmuth.
Helping you discover, explore and enjoy Michigan's world-class fishing, recreational boating or your next camping adventure at one of Michigan's state parks or state forest campgrounds.
Home to more than 100 wineries and 150 tasting rooms located across the state from the Lake Michigan shore to the Sunrise Coast and the Upper Peninsula to the state line, enjoy a wide variety of award-winning wines.
Join photographer, Gene Yoon, on his southern Michigan road trip as he tours four historic and charming cities in the lower "mitten."
Join photographer, Shalee Blackmer, on her Upper Peninsula vacation as she tours the pristine, picturesque vistas and attractions of Michigan's UP.
Join photographer, Dan Price, on his northern Michigan road trip as he tours the pristine and picturesque vistas and attractions of up north Michigan.
There's something special about fall foliage drives. The air seems crisper and the colors appear more vibrant.
With a variety of overlooks, hills, and mountains, there are a multitude of hiking trails to soak in Pure Michigan's beauty.
There's just something magical about the Keweenaw and the crisp air and colorful leaves of autumn seem to kick the magic up a notch.
Upcoming Events
September 8, 2018
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Lansing
Sep 8 - May 19, 2019
Michigan History Museum
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Alpena
Feb 13 - September 22, 2018
Besser Museum for Northeast Michigan
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Pinckney
Sep 9 - October 21, 2018
Pinckney Recreation Area
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Lansing
Apr 28 - November 4, 2018
Michigan History Museum
September 18, 2018
September 19, 2018
September 20, 2018
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East Lansing
Sep 18 - September 23, 2018
Wharton Center for Performing Arts
September 19, 2018
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Grand Rapids
Sep 19 - October 7, 2018
Throughout Grand Rapids
September 19, 2018
Spring Lake
September 19, 2018
Seven Steps Up Live Music + Events
September 19, 2018
Grand Rapids
September 19, 2018
DeVos Performance Hall
April 21, 2018
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Flint
Apr 21 - January 27, 2019
Flint Institute of Arts