Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore a shipwreck tour, climb to the top of a lighthouse, or hear the roar of mighty waterfalls. There is no place more scenic than the UP.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Deep, rich color sprawls across the trees throughout the University of Michigan campus (Go Blue!), the vibrant downtown area, and beyond....
Hold out your left hand. See that part where the thumb meets the rest of the hand? That's where you'll be when you Go Great Lakes Bay in Bay City, Birch Run, Chesaning, Frankenmuth, Midland, and Saginaw....
Looking for a cool city to visit? Come to Grand Rapids and experience the art, music, beer and food that prompted travel expert Expedia to call this a “Super Cool” city!
Top off your summer with flying colors in Traverse City. From climbing the Sleeping Bear Dunes to winding down at local wineries, it's a destination where everything just comes together. It's where journeys are filled with moments between the activities that allow you to realize you are in a...
After a cold and snowy winter, all of Michigan celebrates the arrival of spring. Consider adding these things to do in Pure Michigan to your spring travel bucket list.
Over the past three decades, Michigan has become one of the leading golf destinations in the country and the premier place for golf during the summer months.
It’s no secret that Michigan is home to some beautiful places - from sandy beaches and amazing forests to crisp, blue water and massive sand dunes!
These Michigan hidden treasures are often overlooked by travelers in favor of bigger attractions like the Mackinac Bridge or Detroit RiverWalk. But they are no less fascinating and well worth a detour.
Whether you are seeking great lakes or winding rivers, Michigan is home to our favorite waterways for a quick paddle after work or a day-long trip through the Mitten.
Escape the hustle and bustle, spend quality time with friend and family, and develop a new found appreciation for Mother Nature at some of these most scenic campgrounds in Michigan.
Upcoming Events
March 22, 2019
Bloomfield Hills
March 22, 2019
Cranbrook Art Museum
March 22, 2019
Detroit
March 22, 2019
The CUBE at the Max M. & Marjorie S. Fisher Music Center
January 25, 2019
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Marquette
Jan 25 - May 26, 2019
Devos Art Museum
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Michigan History Museum
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Lansing
Sep 8 - May 19, 2019
Michigan History Museum
March 22, 2019
March 23, 2019
Saugatuck
Mar 22 - March 23, 2019
Saugatuck Center for the Arts
March 22, 2019
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Detroit
Mar 22 - April 13, 2019
Studio Theatre at the Hilberry