Two Peninsulas,
One Pure Michigan.

Welcome To Pure Michigan

What Will Your Next Escape Be?

Breathtaking snowy landscapesstarry skiesfamily funoutdoor adventures and places to shop, eat and stay localeveryone can experience it all in Pure Michigan. 

Find inspiration for your future getaway with Michigan’s webcams and virtual visits. From scenic routes on the open road to rugged trails, from the snow-covered to the well-traveled, they all lead us to the beauty of nature and simple pleasures. Here, you can find unique hidden gems and get lost in the music of rolling waves and tranquil forests.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends—all are welcome here. You are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Woman shopping downtown during winter.

By shopping, eating and staying local, you can help Michigan workers, businesses and communities thrive this season while finding everything you need.

Man skiing on fresh groomed snow
Get the inside scoop on where to go and tips that help you enjoy a day, or weekend, on the slopes at Michigan’s ski resorts | Ski Safe →
A family exploring the Eben Ice Caves near Marquette.
Michigan’s central Upper Peninsula is an outdoor enthusiast’s playground, a sightseer’s getaway and a region rich with history. Here are travel ideas for what to do this winter in the central U.P.
Woman fat tire biking on snowy trail
With thousands of miles of trails throughout the state, Michigan offers a winter wonderland of picturesque scenery and distinct features.
Snowmobile on snow-covered trail across a bridge

With more than 6,500 groomed snowmobiling trails from the Keweenaw Peninsula to Michigan’s southern border, there is ample opportunity for a snowmobile adventure.

The Pure Michigan Pledge logo

We are ready to welcome travelers to safely experience Pure Michigan. Ready to head out on the open road for your next getaway? 

Fall in Love with Michigan
No Matter What the Season