Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Traverse City's summer attractions are endless. Don't miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy the miles of sugar-sand beaches and sip your way through a wine tour...
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Freshwater adventures to favorite summer festivals: there's nothing like a Michigan vacation on the water when you Go Great Lakes Bay.
Getaway to the Michigan beaches and sand dunes of Grand Haven, Holland, South Haven, St. Joseph, Muskegon, Silver Lake Sand Dunes and Saugatuck. The 200-mile stretch of sandy Lake Michigan beaches are perfect for the most spectacular sunsets.
Situated on beautiful Lake Michigan, Ludington offers miles of sandy coastline to catch some sun, take a stroll, play where the waves meet the land or enjoy a sunset bonfire. From sunrise to sunset, we provide the perfect place to explore.
Nature created Michigan for the RV traveler and camper. Camping and RVing anywhere in Michigan is spectacular ... but when you pick a site near a lake, river or stream, it becomes pure magic.
Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore a shipwreck tour, climb to the top of a lighthouse, or hear the roar of mighty waterfalls. There is no place more scenic than the UP.
There's a wealth of memories just waiting to be made along Michigan's highways.
Michigan ranks fifth in the nation for ice cream production. That's one SWEET title.
As school and work schedules slow down and temperatures heat up, summer is the perfect time for a road trip.
The best meetings are around campfires. With more than 1,000 campgrounds in Michigan you will find the perfect setting for your next adventure.
Pure Michigan is perfect for the pooch (and its owners too), see how well they accommodate the entire family.
Explore 5 water trails in the thumb region of the mitten state and along the Lake Huron shoreline.
Upcoming Events
July 15, 2018
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Monroe
Jul 15 - August 31, 2018
River Raisin National Battlefield Park
July 19, 2018
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Ludington
Jul 19 - July 25, 2018
Wateront Park
July 21, 2018
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Charlevoix
Jul 21 - July 28, 2018
Downtown Charlevoix
July 23, 2018
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Holland
Jul 23 - July 28, 2018
Ottawa County Fairgrounds
July 13, 2018
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Mackinac Island
Jul 13 - August 26, 2018
Grand Hotel
June 20, 2018
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Midland
Jun 20 - September 3, 2018
Chippewa Nature Center
July 20, 2018
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Sault Sainte Marie
Jul 20 - July 27, 2018
Aune-Osborn Park
July 21, 2018
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Grayling
Jul 21 - July 28, 2018
Downtown Grayling
February 13, 2018
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Alpena
Feb 13 - September 22, 2018
Besser Museum for Northeast Michigan