Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Traverse City's summer attractions are endless. Don't miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy the miles of sugar-sand beaches and sip your way through a wine tour...
Michigan’s Top of the World, Keweenaw Peninsula is your personal lookout to adventure. Watch spectacular Northern Lights or rekindle your outdoor spirit along the pristine shores of Lake Superior - your personal lookout is the Keweenaw Peninsula.
Getaway to the Michigan beaches and sand dunes of Grand Haven, Holland, South Haven, St. Joseph, Muskegon, Silver Lake Sand Dunes and Saugatuck. The 200-mile stretch of sandy Lake Michigan beaches are perfect for the most spectacular sunsets.
One of the most popular vacation destination in Michigan's Upper Peninsula. With year round recreational activities, historical sites, the world-famous Soo Locks and some of the best fishing on the St. Marys River.
Cheboygan truly is The Gateway to the Waterways. Our deep water harbor opens to the Straits of Mackinac and we're situated at the headwaters of the Inland Waterways that links us by huge inland lakes and rivers with most of far northern Michigan.