Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.
Traverse City's summer attractions are endless. Don't miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy the miles of sugar-sand beaches and sip your way through a wine tour...
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Freshwater adventures to favorite summer festivals: there's nothing like a Michigan vacation on the water when you Go Great Lakes Bay.
Helping you discover, explore and enjoy Michigan's world-class fishing, recreational boating or your next camping adventure at one of Michigan's state parks or state forest campgrounds.
Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore a shipwreck tour, climb to the top of a lighthouse, or hear the roar of mighty waterfalls. There is no place more scenic than the UP.
One of the most popular vacation destination in Michigan's Upper Peninsula. With year round recreational activities, historical sites, the world-famous Soo Locks and some of the best fishing on the St. Marys River.
There's a wealth of memories just waiting to be made along Michigan's highways.
Michigan ranks fifth in the nation for ice cream production. That's one SWEET title.
As school and work schedules slow down and temperatures heat up, summer is the perfect time for a road trip.
The best meetings are around campfires. With more than 1,000 campgrounds in Michigan you will find the perfect setting for your next adventure.
Pure Michigan is perfect for the pooch (and its owners too), see how well they accommodate the entire family.
Explore 5 water trails in the thumb region of the mitten state and along the Lake Huron shoreline.
Upcoming Events
July 20, 2018
Lansing
July 20, 2018
Cooley Law School Stadium
July 19, 2018
July 20, 2018
July 21, 2018
July 22, 2018
July 23, 2018
July 24, 2018
July 25, 2018
Ludington
Jul 19 - July 25, 2018
Wateront Park
July 20, 2018
July 21, 2018
July 22, 2018
Brooklyn
Jul 20 - July 22, 2018
Michigan International Speedway
July 13, 2018
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Mackinac Island
Jul 13 - August 26, 2018
Grand Hotel
July 4, 2018
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Every Sunday, Wednesday, Thursday, Friday, Saturday from 07/04/2018 - 08/12/2018
Williamsburg
Jul 4 - August 12, 2018
Flintfields Horse Park
July 18, 2018
July 19, 2018
July 20, 2018
July 21, 2018
Muskegon
Jul 18 - July 21, 2018
Downtown Muskegon
April 28, 2018
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November 1, 2018
November 2, 2018
November 3, 2018
November 4, 2018
Lansing
Apr 28 - November 4, 2018
Michigan History Museum
June 20, 2018
June 21, 2018
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Midland
Jun 20 - September 3, 2018
Chippewa Nature Center
July 6, 2018
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Every Monday, Wednesday, Friday from 07/06/2018 - 08/31/2018
Suttons Bay
Jul 6 - August 31, 2018
Black Star Farms Suttons Bay