Welcome To Pure Michigan

What Will Your Escape Be?

Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.

Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Featured Destinations See All Featured Destinations →

Traverse City

Traverse City's summer attractions are endless. Don't miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy the miles of sugar-sand beaches and sip your way through a wine tour...

Explore Traverse City

Sleeping Bear Dunes National Lakeshore

Take A Summer Wine Tour

Go Great Lakes Bay

Freshwater adventures to favorite summer festivals: there's nothing like a Michigan vacation on the water when you Go Great Lakes Bay.

Explore Great Lakes Bay Region

Snag insider travel tips from locals on the Go Great Blog

Step off the beaten path and escape the everyday.

Ann Arbor

Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.

Destination Ann Arbor

12 Days of Shopping

Discover Your Ann Arbor: Foodie

Grand Rapids

Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.

Experience Grand Rapids

Become a Beer City Brewsader.

Experience Grand Rapids Like A Local

Saugatuck

Find a natural playground in the twin cities of Saugatuck and Douglas named "Top 25 Beaches in the World" and recognized as one of the "Best Small Coastal Towns". Indulge in your own personal treasure hunt among our galleries, antique shops and boutiques.

Explore