Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Traverse City's summer attractions are endless. Don't miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy the miles of sugar-sand beaches and sip your way through a wine tour...
Freshwater adventures to favorite summer festivals: there's nothing like a Michigan vacation on the water when you Go Great Lakes Bay.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.
From fantastic festivals, waterpark hotels, world's largest Christmas store, rich historical beauty and so much more, Michigan's little Bavaria is an escape from the ordinary every day. If you're looking for something everyone can enjoy, you'll find it here in Frankenmuth.
Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore a shipwreck tour, climb to the top of a lighthouse, or hear the roar of mighty waterfalls. There is no place more scenic than the UP.
Endless options abound with our 50,000 acres of parks, 123 miles of trails and 184 recreation lakes. In the Brighton Howell Area, there's so much more to explore!
There's a wealth of memories just waiting to be made along Michigan's highways.
Michigan ranks fifth in the nation for ice cream production. That's one SWEET title.
As school and work schedules slow down and temperatures heat up, summer is the perfect time for a road trip.
The best meetings are around campfires. With more than 1,000 campgrounds in Michigan you will find the perfect setting for your next adventure.
Pure Michigan is perfect for the pooch (and its owners too), see how well they accommodate the entire family.
Explore 5 water trails in the thumb region of the mitten state and along the Lake Huron shoreline.
Upcoming Events
August 17, 2018
August 18, 2018
August 19, 2018
Paradise
Aug 17 - August 19, 2018
Whitefish Township Community Center
August 17, 2018
August 18, 2018
August 19, 2018
Montrose
Aug 17 - August 19, 2018
Montrose Downtown Entertainment District
August 16, 2018
August 17, 2018
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Buckley
Aug 16 - August 19, 2018
Buckley Old Engine Show Grounds
August 18, 2018
August 19, 2018
Ypsilanti
Aug 18 - August 19, 2018
ABC Microbrewery
August 12, 2018
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Bellaire
Aug 12 - August 19, 2018
Downtown Bellaire
August 6, 2018
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Mount Pleasant
Aug 6 - August 30, 2018
Various Locations
February 13, 2018
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Alpena
Feb 13 - September 22, 2018
Besser Museum for Northeast Michigan
July 15, 2018
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Monroe
Jul 15 - August 31, 2018
River Raisin National Battlefield Park
April 28, 2018
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Lansing
Apr 28 - November 4, 2018
Michigan History Museum