Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Miles and miles of blooming adventures await you in Traverse City this spring. Enjoy the scenery at Sleeping Bear Dunes National Lakeshore, try new wines along the Traverse City Wine Coast, and don't miss a tour of the cherry blossoms.
Michigan’s Top of the World, Keweenaw Peninsula is your personal lookout to adventure. Watch spectacular Northern Lights or rekindle your outdoor spirit along the pristine shores of Lake Superior - your personal lookout is the Keweenaw Peninsula.
Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore a shipwreck tour, climb to the top of a lighthouse, or hear the roar of mighty waterfalls. There is no place more scenic than the UP.
Located on Lake Michigan in the Upper Peninsula surrounded by state and national forest land for great recreational opportunities. A must see, the "Big Springs," Kitch-iti-kipi, a forty foot deep and Michigan's largest spring.
Port Huron is known as the Maritime Capitol of the Great Lakes with unique sites to be explored. A beautiful waterfront, charming downtown shops and a great collection of restaurants make Port Huron a fun and vibrant vacation headquarters.