Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Winter's playground awaits you in a pretty great place. The air is crisp, the snow is fresh and outdoor adventures await you. Hit the slopes or snowshoe on the trails and make time for an indoor wine or beer tour.
Looking for a cool city to visit? Come to Grand Rapids and experience the art, music, beer and food that prompted travel expert Expedia to call this a “Super Cool” city!
Hold out your left hand. See that part where the thumb meets the rest of your hand? That's where you'll be when you Go Great Lakes Bay in Bay City, Birch Run, Chesaning, Frankenmuth, Midland, and Saginaw....
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Deep, rich color sprawls across the trees throughout the University of Michigan campus (Go Blue!), the vibrant downtown area, and beyond....
Mt. Pleasant, the sweet center of Michigan is your entertainment destination. Gaming, concerts, sports, outdoor fun and more. Discover the beautiful campus of Central Michigan University. Mt. Pleasant offers year-round excitement and has something for everyone.
Find and explore Michigan's 51 ski areas, over 260 chairlifts, 1,000 runs and 40 terrain parks with specials and deals. Fourth and Fifth Graders Ski Free in Michigan and learn to ski with our Discover Michigan Skiing Program!
One of the most popular vacation destination in Michigan's Upper Peninsula. With year round recreational activities, historical sites, the world-famous Soo Locks and some of the best fishing on the St. Marys River.
Little known fact, Michigan comes in second for the most ski areas in the United States.
With thousands of miles of trails throughout the state, Michigan offers a winter wonderland of picturesque scenery and distinct features that can feed this need.
Sometimes we need a reset, a shift in thinking that only a mini Michigan getaway will provide.
The snowboarding season has arrived, so drop in and read below to see if you're up to snuff on these snowboarding fun facts.
Check out all of the reasons why Michigan is a great winter destination. We have sled dog races, snowsports adventures, life-changing spa experiences and so much more.
Ahh, winter in Michigan. The perfect time to get out there and enjoy some of your favorite snowy activities.
Upcoming Events
January 17, 2019
Harbor Springs
January 17, 2019
Harbor Springs History Museum
January 9, 2019
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Every Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday from January 9, 2019 - January 31, 2019
Fennville
Jan 9 - January 31, 2019
Waypost Brewing Co.
April 21, 2018
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Flint
Apr 21 - January 27, 2019
Flint Institute of Arts
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Suttons Bay
Dec 22 - March 16, 2019
Black Star Farms
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Lansing
Sep 8 - May 19, 2019
Michigan History Museum
January 15, 2019
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East Lansing
Jan 15 - January 20, 2019
Wharton Center for Performing Arts
January 13, 2019
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Ann Arbor
Jan 13 - January 18, 2019
Downtown Ann Arbor
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Every Tuesday, Wednesday, Thursday, Friday, Saturday from 01/05/2019 - 02/09/2019
Lowell
Jan 5 - February 9, 2019
LowellArts
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Lansing
Nov 16 - April 1, 2019
Michigan History Museum