Welcome To Pure Michigan

What Will Your Escape Be?

Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.

Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Girl sledding down hill on saucer at Davison Roadside Park
Zip down a hill, breath in the crisp cold air and take in the beautiful Michigan scenery with this favorite winter activity.
bakery case with assorted desserts
Discover some of the sweetest Michigan treats and eats.
Inside Eben ice caves, looking out with blue ice all around
Just outside of Marquette County, the Eben Ice Caves are one of Michigan’s prime winter attractions. 
grape vines in a snowy vineyard
Several Michigan wineries produce this high-risk, highly-prized delight, but only in years when conditions are just right.
Sprint dog sled race in Kalkaska
Here are four small towns that are unique stops for fun and family-friendly Pure Michigan winter activities.
Brown cottage set against blue sky and forest
Whether you want a rustic adventure with the family or a cozy cottage for two, these vacation rentals offer the comforts and conveniences of home while you enjoy everything Pure Michigan has to offer
Fall in Love with Michigan
No Matter What the Season