Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events, starry skies and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and simple pleasures. Here, you can find unique hidden gems and get lost in the music of rolling waves and tranquil forests.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations
Hold out your left hand. See that part where the thumb meets the rest of the hand? That's where you'll be when you Go Great Lakes Bay in Bay City, Birch Run, Chesaning, Frankenmuth, Midland, and Saginaw....
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Deep, rich color sprawls across the trees throughout the University of Michigan campus (Go Blue!), the vibrant downtown area, and beyond....
Looking for a cool city to visit? Come to Grand Rapids and experience the art, music, beer and food that prompted travel expert Expedia to call this a “Super Cool” city!
Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore a shipwreck tour, climb to the top of a lighthouse, or hear the roar of mighty waterfalls. There is no place more scenic than the UP.
Top off your summer with flying colors in Traverse City. From climbing the Sleeping Bear Dunes to winding down at local wineries, it's a destination where everything just comes together. It's where journeys are filled with moments between the activities that allow you to realize you are in a...
Pure Sounds of Michigan is a soothing compilation album that invites listeners to take a virtual, sunrise-to-sunset tour of the state from coast to coast as interpreted by some of Michigan’s most talented musicians.
These Michigan hidden treasures are often overlooked by travelers in favor of bigger attractions like the Mackinac Bridge or Detroit RiverWalk. But they are no less fascinating and well worth a detour.
The night sky has perhaps never been a bigger tourist attraction, and there are few better spots for its viewing than along long, rural stretches of Pure Michigan sandy beach where the rhythm of Great Lakes waves serves as a stargazing soundtrack.
Over the past three decades, Michigan has become one of the leading golf destinations in the country and the premier place for golf during the summer months.
It’s no secret that Michigan is home to some beautiful places - from sandy beaches and amazing forests to crisp, blue water and massive sand dunes!
Whether you are seeking great lakes or winding rivers, Michigan is home to our favorite waterways for a quick paddle after work or a day-long trip through the Mitten.
Upcoming Events
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Traverse City
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Leelanau Peninsula Wine Trail
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Marshall
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Traverse City
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Great Lakes Culinary Institute