Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Deep, rich color sprawls across the trees throughout the University of Michigan campus (Go Blue!), the vibrant downtown area, and beyond....
Hold out your left hand. See that part where the thumb meets the rest of your hand? That's where you'll be when you Go Great Lakes Bay in Bay City, Birch Run, Chesaning, Frankenmuth, Midland, and Saginaw....
Looking for a cool city to visit? Come to Grand Rapids and experience the art, music, beer and food that prompted travel expert Expedia to call this a “Super Cool” city!
Winter's playground awaits you in a pretty great place. The air is crisp, the snow is fresh and outdoor adventures await you. Hit the slopes or snowshoe on the trails and make time for an indoor wine or beer tour.
In the Petoskey Area, we celebrate the snow and embrace all the activities that make this part of northern Michigan the best place to do winter.
One of the most popular vacation destination in Michigan's Upper Peninsula. With year round recreational activities, historical sites, the world-famous Soo Locks and some of the best fishing on the St. Marys River.
Plan your Mackinac Winter Getaway in St. Ignace and experience over 100 miles of groomed trails guaranteed to please every outdoor enthusiast. Great lodgings, great dining and a genuine True North experience.
Little known fact, Michigan comes in second for the most ski areas in the United States.
With thousands of miles of trails throughout the state, Michigan offers a winter wonderland of picturesque scenery and distinct features that can feed this need.
Sometimes we need a reset, a shift in thinking that only a mini Michigan getaway will provide.
The snowboarding season has arrived, so drop in and read below to see if you're up to snuff on these snowboarding fun facts.
Check out all of the reasons why Michigan is a great winter destination. We have sled dog races, snowsports adventures, life-changing spa experiences and so much more.
Ahh, winter in Michigan. The perfect time to get out there and enjoy some of your favorite snowy activities.
Upcoming Events
February 20, 2019
Ann Arbor
February 20, 2019
Michigan Theater
February 20, 2019
Dearborn
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The Glass Academy
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Every Saturday from 01/09/2019 - 02/21/2019
Every Tuesday, Wednesday, Thursday, Friday from 01/09/2019 - 02/21/2019
Big Rapids
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Artworks
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Yankee Air Museum
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Michigan History Museum
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Feb 16 - June 16, 2019
Flint Institute of Arts