Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Your winter escape starts here: in Bay City, Birch Run, Chesaning, Frankenmuth, Midland and Saginaw - where six snow-dusted cities are calling you for skiing and snowshoeing, caroling and horse-drawn carriage riding, all along the way to your perfect #PureMichiganSnowDay.
The Up North you've been looking for. Welcome to Manistee County, home of the Manistee River, the Manistee National Forest, world class fishing and the Manistee Northpier Lighthouse. Explore our great trails throughout the region.
Mt. Pleasant, the sweet center of Michigan is your entertainment destination. Gaming, concerts, sports, outdoor fun and more. Discover the beautiful campus of Central Michigan University. Mt. Pleasant offers year-round excitement and has something for everyone.
Gaylord is known for year round, diverse "All Outdoor" activities found in the breathtaking beauty of Northern Michigan. Snow lovers can take advantage of 180 inches of white stuff each winter, while shoppers will enjoy browsing unique stores along our thriving downtown district. Make your winter memories in Gaylord!
Experience the Magic of Mackinac this winter and make St. Ignace your Home Port. Travel the ice bridge to Mackinac Island, marvel at the beauty of Tahquamenon Falls and take in some of our cross country and snowshoe trails. If skating or hockey is your passion, include a visit to the Little Bear Arena.