Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Traverse City's summer attractions are endless. Don't miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy the miles of sugar-sand beaches and sip your way through a wine tour...
Freshwater adventures to favorite summer festivals: there's nothing like a Michigan vacation on the water when you Go Great Lakes Bay.
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.
Michigan’s Top of the World, Keweenaw Peninsula is your personal lookout to adventure. Watch spectacular Northern Lights or rekindle your outdoor spirit along the pristine shores of Lake Superior - your personal lookout is the Keweenaw Peninsula.
Situated on beautiful Lake Michigan, Ludington offers miles of sandy coastline to catch some sun, take a stroll, play where the waves meet the land or enjoy a sunset bonfire. From sunrise to sunset, we provide the perfect place to explore.
There's a wealth of memories just waiting to be made along Michigan's highways.
Michigan ranks fifth in the nation for ice cream production. That's one SWEET title.
As school and work schedules slow down and temperatures heat up, summer is the perfect time for a road trip.
The best meetings are around campfires. With more than 1,000 campgrounds in Michigan you will find the perfect setting for your next adventure.
Pure Michigan is perfect for the pooch (and its owners too), see how well they accommodate the entire family.
Explore 5 water trails in the thumb region of the mitten state and along the Lake Huron shoreline.
Upcoming Events
August 20, 2018
August 21, 2018
August 22, 2018
August 23, 2018
August 24, 2018
August 25, 2018
August 26, 2018
Petoskey
Aug 20 - August 26, 2018
Emmet - Charlevoix County Fairgrounds
July 15, 2018
July 16, 2018
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Monroe
Jul 15 - August 31, 2018
River Raisin National Battlefield Park
April 28, 2018
April 29, 2018
April 30, 2018
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November 1, 2018
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Lansing
Apr 28 - November 4, 2018
Michigan History Museum
June 20, 2018
June 21, 2018
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September 1, 2018
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Midland
Jun 20 - September 3, 2018
Chippewa Nature Center
February 13, 2018
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Alpena
Feb 13 - September 22, 2018
Besser Museum for Northeast Michigan
July 13, 2018
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Mackinac Island
Jul 13 - August 26, 2018
Grand Hotel
July 6, 2018
July 9, 2018
July 11, 2018
July 13, 2018
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Every Monday, Wednesday, Friday from 07/06/2018 - 08/31/2018
Suttons Bay
Jul 6 - August 31, 2018
Black Star Farms Suttons Bay
August 6, 2018
August 7, 2018
August 8, 2018
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Mount Pleasant
Aug 6 - August 30, 2018
Various Locations
July 2, 2018
July 9, 2018
July 16, 2018
July 23, 2018
July 30, 2018
August 6, 2018
August 13, 2018
August 20, 2018
Boyne City
Jul 2 - August 20, 2018
Lavender Hill Farm