Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Discover America’s Greatest History Attraction. 300 years of history makes The Henry Ford the #1 Michigan cultural vacation destination....
Traverse City’s fall attractions are endless. Don’t miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy fall's incredible display and sip your way through a wine tour...
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.
Your Go Great Lakes Bay getaway starts here: where six cities every bit as epic as they are eclectic will bring out all the sides of your best vacation self in a single trip.
Find your perfect fall escape in the beach and harbor town of South Haven this autumn. Hike, bike, or paddle beneath a gorgeous canopy of fall colors. Watch the sun set over Lake Michigan with those who matter most. Then, end our day of adventure at one of our many unique places to stay.
Wiggle your toes in our warm, soft sands. Play our lush golf courses. Ride a hand-carved carousel horse on the bluff. Find antiques in our country stores downtown. Fun starts in Southwest Michigan!
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