Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events, starry skies and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations
Hold out your left hand. See that part where the thumb meets the rest of the hand? That's where you'll be when you Go Great Lakes Bay in Bay City, Birch Run, Chesaning, Frankenmuth, Midland, and Saginaw....
Top off your summer with flying colors in Traverse City. From climbing the Sleeping Bear Dunes to winding down at local wineries, it's a destination where everything just comes together. It's where journeys are filled with moments between the activities that allow you to realize you are in a...
Looking for a cool city to visit? Come to Grand Rapids and experience the art, music, beer and food that prompted travel expert Expedia to call this a “Super Cool” city!
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Deep, rich color sprawls across the trees throughout the University of Michigan campus (Go Blue!), the vibrant downtown area, and beyond....
Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore a shipwreck tour, climb to the top of a lighthouse, or hear the roar of mighty waterfalls. There is no place more scenic than the UP.
The night sky has perhaps never been a bigger tourist attraction, and there are few better spots for its viewing than along long, rural stretches of Pure Michigan sandy beach where the rhythm of Great Lakes waves serves as a stargazing soundtrack.
After a cold and snowy winter, all of Michigan celebrates the arrival of spring. Consider adding these things to do in Pure Michigan to your spring travel bucket list.
Over the past three decades, Michigan has become one of the leading golf destinations in the country and the premier place for golf during the summer months.
It’s no secret that Michigan is home to some beautiful places - from sandy beaches and amazing forests to crisp, blue water and massive sand dunes!
These Michigan hidden treasures are often overlooked by travelers in favor of bigger attractions like the Mackinac Bridge or Detroit RiverWalk. But they are no less fascinating and well worth a detour.
Whether you are seeking great lakes or winding rivers, Michigan is home to our favorite waterways for a quick paddle after work or a day-long trip through the Mitten.
Upcoming Events
April 18, 2019
Grand Rapids
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20 Monroe Live
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