Welcome To Pure Michigan

What Will Your Escape Be?

Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.

Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Featured Destinations See All Featured Destinations →

Traverse City

Winter's playground awaits you in a pretty great place. The air is crisp, the snow is fresh and outdoor adventures await you. Hit the slopes or snowshoe on the trails and make time for an indoor wine or beer tour.

Explore Traverse City

Skiing and Snowboarding

Top Winter Activities

Grand Rapids

Looking for a cool city to visit? Come to Grand Rapids and experience the art, music, beer and food that prompted travel expert Expedia to call this a “Super Cool” city!

Experience Grand Rapids

Become a Beer City Brewsader.

Experience Grand Rapids Like A Local

Go Great Lakes Bay

Hold out your left hand. See that part where the thumb meets the rest of your hand? That's where you'll be when you Go Great Lakes Bay in Bay City, Birch Run, Chesaning, Frankenmuth, Midland, and Saginaw....

Explore Great Lakes Bay Region

Snag insider travel tips from locals on the Go Great Blog

Step off the beaten path and escape the everyday.

Ann Arbor

Ann Arbor's nickname is "Tree Town", and it's easy to see why. Deep, rich color sprawls across the trees throughout the University of Michigan campus (Go Blue!), the vibrant downtown area, and beyond....

Destination Ann Arbor

12 Days of Shopping

Ann Arbor: A "Best Of" List Favorite