Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Winter's playground awaits you in a pretty great place. The air is crisp, the snow is fresh and outdoor adventures await you. Hit the slopes or snowshoe on the trails and make time for an indoor wine or beer tour.
Hold out your left hand. See that part where the thumb meets the rest of your hand? That's where you'll be when you Go Great Lakes Bay in Bay City, Birch Run, Chesaning, Frankenmuth, Midland, and Saginaw....
Looking for a cool city to visit? Come to Grand Rapids and experience the art, music, beer and food that prompted travel expert Expedia to call this a “Super Cool” city!
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Deep, rich color sprawls across the trees throughout the University of Michigan campus (Go Blue!), the vibrant downtown area, and beyond....
Helping you discover, explore and enjoy Michigan's world-class fishing, recreational boating or your next camping adventure at one of Michigan's state parks or state forest campgrounds.
Mt. Pleasant, the sweet center of Michigan is your entertainment destination. Gaming, concerts, sports, outdoor fun and more. Discover the beautiful campus of Central Michigan University. Mt. Pleasant offers year-round excitement and has something for everyone.
In the Petoskey Area, we celebrate the snow and embrace all the activities that make this part of northern Michigan the best place to do winter.
Find and explore Michigan's 51 ski areas, over 260 chairlifts, 1,000 runs and 40 terrain parks with specials and deals. Fourth and Fifth Graders Ski Free in Michigan and learn to ski with our Discover Michigan Skiing Program!
Little known fact, Michigan comes in second for the most ski areas in the United States.
With thousands of miles of trails throughout the state, Michigan offers a winter wonderland of picturesque scenery and distinct features that can feed this need.
Michigan is known by snowmobilers nationwide for its unique combination of abundant and dependable snow, exciting terrain and extensive trail network.
The snowboarding season has arrived, so drop in and read below to see if you're up to snuff on these snowboarding fun facts.
Check out all of the reasons why Michigan is a great winter destination. We have sled dog races, snowsports adventures, life-changing spa experiences and so much more.
Chills, thrills and spills! When temps dip and snow falls, Michigan transforms into a winter playground.
Upcoming Events
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Dearborn
Oct 13 - January 13, 2019
The Henry Ford
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Marshall
Nov 1 - December 22, 2018
Cornwell's Turkeville
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Lansing
Nov 16 - April 1, 2019
Michigan History Museum
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South Haven
Nov 17 - December 22, 2018
South Haven Center for the Arts
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Coopersville
Nov 24 - December 23, 2018
Coopersville & Marne Railway Station
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Flint
Apr 7 - May 29, 2019
Flint Institute of Arts
November 19, 2018
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Buchanan
Nov 19 - January 13, 2019
Tabor Hill Winery & Restaurant
September 21, 2018
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Holland
Sep 21 - December 29, 2018
Holland Museum
October 23, 2018
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Suttons Bay
Oct 23 - December 31, 2018
Black Star Farms Suttons Bay