Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Miles and miles of blooming adventures await you in Traverse City this spring. Enjoy the scenery at Sleeping Bear Dunes National Lakeshore, try new wines along the Traverse City Wine Coast, and don't miss a tour of the cherry blossoms.
Situated on beautiful Lake Michigan, Ludington offers miles of sandy coastline to catch some sun, take a stroll, play where the waves meet the land or enjoy a sunset bonfire. From sunrise to sunset, we provide the perfect place to explore.
Gaylord is known for year round, diverse "All Outdoor" activities found in the breathtaking beauty of Northern Michigan. With lakes and rivers perfect for fishing, canoeing, kayaking and relaxing, the Gaylord area has a special place for you to make a splash. Diverse trails will beckon you on foot or bicycle to explore our parks and preserves.
Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore a shipwreck tour, climb to the top of a lighthouse, or hear the roar of mighty waterfalls. There is no place more scenic than the UP.