Summer in Real Time

Welcome To Pure Michigan

What Will Your Escape Be?

Breathtaking landscapes, urban escapes, unique attractions, a wealth of events, starry skies and rich culture—experience them all in Pure Michigan.

Find inspiration for your visit on the open road—from scenic routes to rugged trails. From the sand-covered to the well-traveled. They lead us to the beauty of nature and simple pleasures. Here, you can find unique hidden gems and get lost in the music of rolling waves and tranquil forests.

Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends—all are welcome here. You are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.

Trail in Empire by Lake Michigan
Now is not the time to travel, but the perfect time to plan your summer vacation. There are plenty of virtual travel opportunities for the whole family to enjoy in the meantime. 
Hikers with dog on Bare Bluff Trail
Now is the perfect time to plan your Pure Michigan vacation. To help you get started, here are our vacation planning recommendations.
Muskegon State Park lighthouse
Here's a list of summer activities in Michigan to add to your summer bucket list, all ensuring you'll have a royal summer, whether you're making a castle with your bucket or checking out any of these other fun things to do in Michigan this summer.
Woman swimming in Lake Superior
Thousands of years ago, receding glaciers formed the Great Lakes and created Michigan’s iconic peninsulas. Here are ten fun facts you may not know about these incredible natural treasures.
Have you ever wondered how Michigan was named Michigan? We invite you to take a look at some other uniquely-named destinations found across the Great Lakes State.
Tree on Shore of Lake Erie
There are plenty of new experiences and adventures in store for visitors in Michigan. From new attractions and restaurants to events and special exhibits, now is the perfect time to plan your trip.
Fall in Love with Michigan
No Matter What the Season