Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.
Freshwater adventures to favorite summer festivals: there's nothing like a Michigan vacation on the water when you Go Great Lakes Bay.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Traverse City's summer attractions are endless. Don't miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy the miles of sugar-sand beaches and sip your way through a wine tour...
Michigan’s Top of the World, Keweenaw Peninsula is your personal lookout to adventure. Watch spectacular Northern Lights or rekindle your outdoor spirit along the pristine shores of Lake Superior - your personal lookout is the Keweenaw Peninsula.
Getaway to the Michigan beaches and sand dunes of Grand Haven, Holland, South Haven, St. Joseph, Muskegon, Silver Lake Sand Dunes and Saugatuck. The 200-mile stretch of sandy Lake Michigan beaches are perfect for the most spectacular sunsets.
One of the most popular vacation destination in Michigan's Upper Peninsula. With year round recreational activities, historical sites, the world-famous Soo Locks and some of the best fishing on the St. Marys River.
Play these Michigan golf courses from GOLF Magazine's Top 100 List. Are you ready to tee off in Pure Michigan?
Michigan has more than 11,000 lakes providing the breathtaking backdrop to an endless list of summer activities for everyone.
Find out why Michigan is called "The Trails State" as you explore some of Pure Michigan's most diverse trail opportunities.
The best meetings are around campfires. With more than 1,000 campgrounds in Michigan you will find the perfect setting for your next adventure.
With more than 650 public golf courses in Michigan, this golf mecca has a course for every level of play and golf packages to help keep it affordable.
Let us help you plan your perfect Michigan long weekend with our favorite ways to celebrate summer.
Upcoming Events
June 22, 2018
June 23, 2018
Saint Ignace
Jun 22 - June 23, 2018
Downtown St. Ignace
June 18, 2018
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Marne
Jun 18 - June 23, 2018
Berlin Fairgrounds
June 22, 2018
June 23, 2018
June 24, 2018
Grand Haven
Jun 22 - June 24, 2018
Grand Haven State Park
June 20, 2018
June 21, 2018
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June 23, 2018
Gaylord
Jun 20 - June 23, 2018
Otsego County Fairgrounds
June 22, 2018
June 23, 2018
June 24, 2018
Howell
Jun 22 - June 24, 2018
Howell High School Complex
June 22, 2018
June 23, 2018
Grand Haven
Jun 22 - June 23, 2018
Downtown Grand Haven
February 13, 2018
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Alpena
Feb 13 - September 22, 2018
Besser Museum for Northeast Michigan
June 22, 2018
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East Lansing
Jun 22 - June 23, 2018
Ann Street Plaza & Downtown East Lansing
April 28, 2018
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Lansing
Apr 28 - November 4, 2018
Michigan History Museum