Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.
Traverse City's summer attractions are endless. Don't miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy the miles of sugar-sand beaches and sip your way through a wine tour...
Freshwater adventures to favorite summer festivals: there's nothing like a Michigan vacation on the water when you Go Great Lakes Bay.
Endless options abound with our 50,000 acres of parks, 123 miles of trails and 184 recreation lakes. In the Brighton Howell Area, there's so much more to explore!
Unplug & Explore Northern Michigan's Outdoor Recreation. Welcome to Michigan's Great Outdoors made up of four northwest counties: Benzie, Cadillac, Ludington and Manistee.
Escape to Michigan's favorite hidden gem. Relax and unwind along the unspoiled beaches, trails and waterways or join the excitement of the festivals and events. Enjoy delectable local cuisine and shopping the charming downtown of Charlevoix.
Getaway to the Michigan beaches and sand dunes of Grand Haven, Holland, South Haven, St. Joseph, Muskegon, Silver Lake Sand Dunes and Saugatuck. The 200-mile stretch of sandy Lake Michigan beaches are perfect for the most spectacular sunsets.
There's a wealth of memories just waiting to be made along Michigan's highways.
Michigan ranks fifth in the nation for ice cream production. That's one SWEET title.
As school and work schedules slow down and temperatures heat up, summer is the perfect time for a road trip.
The best meetings are around campfires. With more than 1,000 campgrounds in Michigan you will find the perfect setting for your next adventure.
Pure Michigan is perfect for the pooch (and its owners too), see how well they accommodate the entire family.
Explore 5 water trails in the thumb region of the mitten state and along the Lake Huron shoreline.
Upcoming Events
August 6, 2018
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Mount Pleasant
Aug 6 - August 30, 2018
Various Locations
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Lansing
Apr 28 - November 4, 2018
Michigan History Museum
July 13, 2018
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Mackinac Island
Jul 13 - August 26, 2018
Grand Hotel
July 15, 2018
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Monroe
Jul 15 - August 31, 2018
River Raisin National Battlefield Park
August 12, 2018
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Bellaire
Aug 12 - August 19, 2018
Downtown Bellaire
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Alpena
Feb 13 - September 22, 2018
Besser Museum for Northeast Michigan
August 14, 2018
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Flint
Aug 14 - August 18, 2018
Flint's Downtown Entertainment District
August 12, 2018
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Gaylord
Aug 12 - August 18, 2018
Otsego County Fairgrounds
August 13, 2018
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Dexter
Aug 13 - August 18, 2018
Various Venues