Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations →
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan's Gold Coast of beaches.
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Traverse City's summer attractions are endless. Don't miss the incredible scenery at the Sleeping Bear Dunes National Lakeshore, enjoy the miles of sugar-sand beaches and sip your way through a wine tour...
Freshwater adventures to favorite summer festivals: there's nothing like a Michigan vacation on the water when you Go Great Lakes Bay.
Gaylord is known for year round, diverse "All Outdoor" activities found in the breathtaking beauty of Northern Michigan. With lakes and rivers perfect for fishing, canoeing, kayaking and relaxing, the Gaylord area has a special place for you to make a splash. Diverse trails will beckon you on foot or bicycle to explore our parks and preserves.
Situated on beautiful Lake Michigan, Ludington offers miles of sandy coastline to catch some sun, take a stroll, play where the waves meet the land or enjoy a sunset bonfire. From sunrise to sunset, we provide the perfect place to explore.
Escape to Michigan's favorite hidden gem. Relax and unwind along the unspoiled beaches, trails and waterways or join the excitement of the festivals and events. Enjoy delectable local cuisine and shopping the charming downtown of Charlevoix.
Play these Michigan golf courses from GOLF Magazine's Top 100 List. Are you ready to tee off in Pure Michigan?
Michigan has more than 11,000 lakes providing the breathtaking backdrop to an endless list of summer activities for everyone.
Find out why Michigan is called "The Trails State" as you explore some of Pure Michigan's most diverse trail opportunities.
The best meetings are around campfires. With more than 1,000 campgrounds in Michigan you will find the perfect setting for your next adventure.
With more than 650 public golf courses in Michigan, this golf mecca has a course for every level of play and golf packages to help keep it affordable.
Let us help you plan your perfect Michigan long weekend with our favorite ways to celebrate summer.
Upcoming Events
June 18, 2018
June 19, 2018
Port Austin
Jun 18 - June 19, 2018
Gallup Park
June 19, 2018
Lansing
June 19, 2018
Cooley Law School Stadium
April 28, 2018
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Lansing
Apr 28 - November 4, 2018
Michigan History Museum
February 13, 2018
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Alpena
Feb 13 - September 22, 2018
Besser Museum for Northeast Michigan
June 18, 2018
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Marne
Jun 18 - June 23, 2018
Berlin Fairgrounds
June 17, 2018
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Williamston
Jun 17 - June 23, 2018
Downtown Williamston
June 19, 2018
Spring Lake
June 19, 2018
Seven Steps Up Live Music + Events
June 8, 2018
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Mackinac Island
Jun 8 - June 19, 2018
Grand Hotel
June 17, 2018
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Mackinac Island
Jun 17 - June 19, 2018
Grand Hotel