Welcome To Pure Michigan
What Will Your Escape Be?
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events, starry skies and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and simple pleasures. Here, you can find unique hidden gems and get lost in the music of rolling waves and tranquil forests.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations
Michigan's Upper Peninsula presents attractions unmatched anywhere else. Explore a shipwreck tour, climb to the top of a lighthouse, or hear the roar of mighty waterfalls. There is no place more scenic than the UP.
Hold out your left hand. See that part where the thumb meets the rest of the hand? That's where you'll be when you Go Great Lakes Bay in Bay City, Birch Run, Chesaning, Frankenmuth, Midland, and Saginaw....
Ann Arbor's nickname is "Tree Town", and it's easy to see why. Deep, rich color sprawls across the trees throughout the University of Michigan campus (Go Blue!), the vibrant downtown area, and beyond....
Looking for a cool city to visit? Come to Grand Rapids and experience the art, music, beer and food that prompted travel expert Expedia to call this a “Super Cool” city!
Top off your summer with flying colors in Traverse City. From climbing the Sleeping Bear Dunes to winding down at local wineries, it's a destination where everything just comes together. It's where journeys are filled with moments between the activities that allow you to realize you are in a...
These Michigan hidden treasures are often overlooked by travelers in favor of bigger attractions like the Mackinac Bridge or Detroit RiverWalk. But they are no less fascinating and well worth a detour.
In Michigan's Upper Peninsula, nature shows off with towering cliffs overlooking Great Lakes, with sand beaches and forests for as far as you can see.
You've heard of the incredible beauty and fun of Mackinac Island, but what about the additional Michigan islands found off the shores of the Great Lakes?
Michigan’s variety of locally grown produce and dozens of summer activities, destinations and passions inspire the most delicious and creative frozen concoctions. Try one (or all of them) this summer.
The night sky has perhaps never been a bigger tourist attraction, and there are few better spots for its viewing than along long, rural stretches of Pure Michigan sandy beach where the rhythm of Great Lakes waves serves as a stargazing soundtrack.
Pure Sounds of Michigan is a soothing compilation album that invites listeners to take a virtual, sunrise-to-sunset tour of the state from coast to coast as interpreted by some of Michigan’s most talented musicians.
Upcoming Events
July 20, 2019
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Mackinac Island
Jul 20 - July 22, 2019
Downtown Mackinac Island
July 18, 2019
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Jackson
Jul 18 - July 22, 2019
Ella Sharp Park
July 18, 2019
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Ludington
Jul 18 - July 24, 2019
Waterfront Park
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Every Monday, Wednesday, Friday from 2019-06-26 - 2019-10-30
Suttons Bay
Jun 26 - October 30, 2019
Black Star Farms
July 20, 2019
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Charlevoix
Jul 20 - July 27, 2019
East Park
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Lansing
Jun 22 - June 30, 2020
Michigan History Museum
July 11, 2019
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Marshall
Jul 11 - August 31, 2019
Cornwell's Turkeyville
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Detroit
Jun 8 - August 17, 2019
Michigan Science Center
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Ann Arbor
May 23 - August 9, 2019
Argus Museum