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Michigan's Travel Industry

Pure Michigan strives to be a resource for the tourism industry in the state of Michigan.

Here you'll find the latest tourism industry reports and initiatives, as well as the most up-to-date Travel Michigan program updates.

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Industry leaders are encouraged to explore the research documents and the strategic plan provided by Pure Michigan. Using these resources will help us strengthen Michigan as a travel destination. Learn about the Michigan Travel Commission – a group that was established to promote, maintain and develop the orderly growth of the Michigan travel industry. Find out when the next meetings are being held (which are free and open to the public) and read the minutes from previous meetings.

Discover information on submitting your events to the Pure Michigan website. Give extra exposure to your event by featuring it on This service is completely free and easy to use.

If you are here for media inquiries, visit our media page. This is a one-stop shop for journalists with recent press releasesimages, and logo requests. Also, you can check out how you can be a guest on the WJR Travel Michigan Radio Show.

While you are here, learn more about the Michigan Cares for Tourism program to find out how our industry gives back to the state and ways you and your staff can get involved.

We hope you will also take the time to sign up for the Tourism Update – an email newsletter with the latest information about the travel industry in Michigan. If you have any questions, please find our contact information on this page.