Two people in waves with paddle boards

First-Time Visitors

Welcome to Michigan

Experience Winter in Pure Michigan.

Michigan offers endless, unique getaways waiting to be explored. From hidden gems to one-of-a-kind destinations, there is something for everyone in Pure Michigan. 

In Michigan, a simple sunrise is a work of art, the sunsets are unrivaled and long days are perfect for enjoying the sandy shores of the Great Lakes, or the clear waters of the state's 11,000 inland lakes. You can find peace in wild places like Michigan’s pristine forests and State Parks that span 19 million acres across the state. In our cities and charming small towns, join the festivities for events that celebrate cherries, wine, cars, music, food and more.

Play an extra round or two on one of more than 650 public golf courses, or crisscross the state by bike on 1,300 miles of country and urban trails. After hours, sip on Michigan craft beverages from our brewerieswineries and distilleries — or savor our countless local flavors, from farm-fresh produce to award-winning cuisine. Explore the breathtaking landscapes, shimmering waters, one-of-a-kind attractions and rich culture that are all waiting for you in Pure Michigan.

Video slideshow
Fresh Start
One Big Welcome
Fresh Spices | Fall in Pure Michigan
Fresh Path | Summer in Pure Michigan
Fresh Voices | Michigan's Cities
Up Next:
Fresh Start
One Big Welcome
Fresh Spices | Fall in Pure Michigan
Fresh Path | Summer in Pure Michigan
Fresh Voices | Michigan's Cities

Share This

Michigan named top destination in the world for outdoor enthusiasts in 2020

With more than 19 million acres of forest and 3,000 miles of shoreline, Michigan is an underappreciated outdoor playground."— Learn More

   - TripSavvy


Detroit was named a top destination for 2019 on Fodor's Go List

America's favorite comeback city is finally ready for its close-up." — Learn More

  - Fodor's Travel


Ann Arbor was named among the 'Best Cities in the United States' to visit in 2018 by National Geographic

Nicknamed 'Tree Town,' Ann Arbor lives up to its name..." —Learn More

- National Geographic


Lonely Planet named Detroit the No. 2 travel destination in the world in 2018

"It's like the whole place is caffeine-buzzed, freewheeling in ideas."— Learn More

  - Lonely Planet


The Great Lakes Bay Region and Detroit are named among the 'Best of the Midwest' in 2019 by the Chicago Tribune

Take a look. See what you like. And Start making plans while there's still plenty of blank space in the calendar."— Learn More

- Chicago Tribune


Mackinac Island was named the No. 1 Island in the Continental U.S. by Travel + Leisure Magazine in 2022 

This charming island is a throwback to old-timey seaside leisure with the candy-colored facades of downtown shops." — Learn More

   - Travel + Leisure