Welcome to Michigan

First Time Michigan Visitors

When summer arrives in the state with the country's longest freshwater coastline, you answer the call of the Lake Effect. A simple sunrise is a work of art, the sunsets unrivalved, long days perfect for enjoying wide swaths of a Great Lake's sugar sand or clear waters of one of the state's 11,000 inland lakes.

Here, find the peace of wild places-the 19 million acres of pristine forest offer good places to start-or the wild of festivals that celebrate cherries, wine, cars, music, food and fun. Play an extra round or two on one of the 650-plus public golf courses or criss-cross the state by bike; there are 1,300 miles of country and urban trails to choose from.  After hours, sip a state-made microbrew, wine or distilled beverage or savor the impressive culinary scene.


Michigan auto baron Henry Ford is credited with inventing the car that made the road trip possible, and then modeling the vacation fun he hoped  it might inspire. Celebrate that heritage amid the breathtaking landscapes, shimmering waters, one-of-a-kind attractions and rich culture all waiting in Pure Michigan.

Sample Pure Michigan Itineriaries.

Detroit Soul

Let’s take the sidewalk less traveled. And come see what a real city feels like. It’s time to meet what’s new and what’s next in Detroit, the downtown, playground of Pure Michigan.

Deep Breath

Experience the splendor of fall in Michigan. Vibrant colors and the pleasure of taking a breath of Pure Michigan's autumn air.

Along The Way

Because enjoying the journey is always Pure Michigan. For more information on Michigan road trips, visit http://www.michigan.org/road-trips

Small Batches

Because savoring the best of life is Pure Michigan.

Story of Detroit

Let’s dive into the latest chapter of Detroit. And the unmistakable vibe of Pure Michigan.

Fertile Ground

Let’s feast our eyes on the amazing farm-to-table revolution, thriving on the fertile ground of Pure Michigan.

Fresh Water

Michigan fishing at its finest. Cast your line in the clear fresh water, and find your perfect spot in Pure Michigan.

A Perfect Summer

Come enjoy the perfect summer in Pure Michigan. One more game, one more swim, one more round. One more log, one more marshmallow, one more walk along the shore. The perfect summer is waiting.

14 Clubs

14 Clubs, that's what they tell us a legal golf bag can hold. And while that leaves a little room for balls and tees, it doesn't leave room for much else. There's no room left for deadlines or conference calls, not a single pocket to hold the stress of the day or the to do list of tomorrow. Only 14 clubs; pick out the right one, and drive it right down the middle of Pure Michigan. Your trip begins at michigan.org

Potential of Water

Pure Michigan invites you to dive into our vast bodies of water. Experience the Great Lakes, rivers, streams and more that makes Pure Michigan truly unique.

A Simple Sunrise

Pure Michigan invites you to soak in the warmth of a sunrise and enjoy a day outdoors. It's easy to overlook the beauty surrounding us due to hectic schedules and obligations. If you start your day with a Pure Michigan sunrise, you're starting your day off on the right foot.

Snow Days

Remember snow day when the schools were closed and the day was wide open? The first step into fresh powder was like stepping into a new world.