Woman walking into water to paddle board at sunset
Welcome to Michigan

First Time Visitors

When each season arrives in Pure Michigan, there are endless getaways waiting to be discovered.

In Michigan, a simple sunrise is a work of art, the sunsets are unrivaled and long days are perfect for enjoying the Great Lake's sandy shores or clear waters of the state's 11,000 inland lakes. You can find peace in wild places like Michigan’s pristine forests and State Parks that span 19 million acres across the state. In our cities and charming small towns, join the festivities for events that celebrate cherries, wine, cars, music, food and more.

Play an extra round or two on one of the 650-plus public golf courses or crisscross the state by bike on 1,300 miles of country and urban trails. After hours, sip on Michigan craft beverages from our breweries, wineries and distilleries — or savor our countless culinary experiences. Explore the breathtaking landscapes, shimmering waters, one-of-a-kind attractions and rich culture that are all waiting for you in Pure Michigan.

One Big Welcome | Michigan: The Great Lakes State
Michigan's Upper Peninsula | Heart Rate
What's on your Pure Michigan summer bucket list?
Urban DNA: Seek AuthentiCity

Seek authenticity and culture In the heart of Michigan's biggest cities.