Marketing


Pure Michigan Logo Request Form 
Businesses can request use of the Pure Michigan logo on various items including websites, brochures, packaging labels, etc. Each use of the logo requires a separate request for legal and auditing purposes. The logo should be used in a secondary manner and the required placement of the Pure Michigan logo is the lower right- or left-hand corner. A sample demonstrating how the logo would be used is required upon submission.

Contact: Kelly Wolgamott 517.241.5004 for more information.


2017 Marketing Opportunities
We invite you to learn more about Travel Michigan's 2017 Marketing Opportunities. Find out about new opportunities and helpful information to assist with your 2017 marketing plans.


Pure Michigan Regional Marketing Partnership Program Guidelines
Travel Michigan's Marketing Partnership Program extends the marketing reach of the Michigan travel industry and Travel Michigan by leveraging marketing dollars to promote Michigan. The partnership program is an advertising partnership reaching key markets requiring a $25,000 minimum commitment on the partner's part which is then matched by Travel Michigan. 


Contact: Ken Yarsevich 517.335.4383 for more information.


Pure Michigan National Partnership Program Guidelines
The Travel Michigan  National Partnership program increases Michigan and the partner’s brand awareness through National Cable TV advertising by leveraging the marketing dollars of Travel Michigan and  the travel industry partner(s). This is a dollar for dollar match partnership that requires a minimum $500,000 investment from the partner. 


Contact: Ken Yarsevich 517.335.4383 for more information.


Pure Michigan Passion Partnership Program Guidelines
The Pure Michigan Passion Marketing Partnership program allows the tourism industry to be featured as a passion destination within the Pure Michigan passion marketing campaigns. The Pure Michigan brand will drive qualified traffic to michigan.org passion pages where partners will be featured as a passion destination.. 


Contact: Ken Yarsevich 517.335.4383 for more information.


2016 Pure Michigan Social Media Partnership Program 
The Pure Michigan Social Media Partnership Program allows select partners from around the state to share tourism-related updates to a large and loyal audience via paid advertising as a Promoted Post on Pure Michigan’s Facebook page. Promoted Posts reach more people and stay visible for more days than is typically feasible with organic posts. Pure Michigan has one of the largest Facebook audiences of any state DMO in the nation. Inventory is on a first-come, first-served basis and content, creative and timing will be determined in coordination with the Partner. The partner must commit $500 per Promoted Post and Travel Michigan will match that with $500. 
 

Contact: Nick Nerbonne 517.335.1083 for more information.


Social Media Learning Library 

The social media learning library features useful resources for Michigan's tourism and hospitality industry utilizing content covered at the regional social media tourism workshops in May of 2016.  The learning library includes a full video recording of the Grand Rapids event (available in mid-June), social media tips, informational guides, infographics and other useful resources.  


Monthly updates will be made to the learning library so be sure to check back often.    


Contact: Michelle Grinnell (517) 241-0251 for more information.


WJR Pure Michigan Radio Show 

Each week, Travel Michigan talks with industry professionals from all over the state on the “Travel Michigan” radio show. The program originates from WJR, Detroit (AM-760) and airs each weekend on several Michigan radio stations across the state. The Travel Michigan show has an average of 45,000 statewide listeners each week on WJR. If you have an event, milestone, expansion or new attraction, or a unique property, we would love to have you as a guest on the show! Being a guest is a FREE opportunity that estimates a promotional value worth of $2,500.

Contact: Amanda Munson (517) 373-0671 for more information.



Travel Michigan Selling Strategy and Pure Michigan Brand Footprint