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Get ready for an unforgettable evening of holiday magic as the streets of Grand Rapids come alive with festive cheer!
The celebration kicks off at 5:00 PM with the dazzling Gentex Grand Rapids Santa Parade featuring spectacular floats, marching bands, dancers, and joyful surprises around every corner. Bundle up, bring your holiday spirit, and grab a front-row spot for this beloved tradition! View the parade route here. Thanks to the Grand Rapids Jaycees, Santa himself will make his first visit to GR straight from the North Pole just in time to help light the citys magnificent tree at Rosa Parks Circle around 6:45 PM!
At Rosa Parks Circle, the fun continues for the City of Grand Rapids' Annual Tree Lighting:
- DJ Composition plus performances by the Girls Chorale Academy and the Salvation Army Brass Band
- Free hot cocoa from The Salvation Army to warm up
- Peppermint ice cream sandwiches from Country Fresh, who is also bringing Ruthie the Cow
- Grab a book with GRPL
- Visit with the Gerald R. Ford Airport, City of GR, and Downtown Ambassadors for other freebies and resources
- Write letters to Santa with USPS and Blox
- Snap pics with your favorite characters like, Crash & friends from the Whitecaps, Whovilles whackiest bunch, McDonald's Grimace, Bucket from the GR Gold, Ember from the GR Rise And of course Santa himself!
- Dont miss the photobooth for a pic with Santa and the giant snow globe photo op hosted by Matrix Entertainment its pure winter wonderland magic!
Indoor Festive Vibes and Holiday Finds You Won't Want to Miss!