Board Members

Laukitis is executive director of the Holland Area Convention & Visitors Bureau, working in the tourism industry for more than 20 years. She worked as sales director and guide coordinator for the bureau and as a flight attendant for Eastern Airlines. Laukitis is founder and chairperson of the Visitor Planning Initiative, president of the Michigan Association of Convention & Visitors Bureau and the Tourism Industry Coalition of Michigan. Laukitis was named CVB Industry Star of the Year at the Governor’s Conference on Tourism. She earned a bachelor’s degree from DePauw University.

Zieger is an area director of operations for Hotel Investment Services, Inc. She serves on the board of directors and the owner’s advisory committee for the Detroit Metro Convention and Visitor’s Bureau, as well as the Pure Michigan Strategic Plan Advisory Council. Zieger holds both a bachelor’s and master’s degree in business administration from the University of Phoenix. She will fill the vacancy created by the resignation of Lawrence Shuler.

Burns is Uber's Regional Security Manager for the Greater Detroit Area. Previously, he served as general manager of the Chevrolet Detroit Belle Isle Grand Prix, director of security for the IndyCar Series and the Indianapolis Motor Speedway. Burns is the treasurer of the Detroit Metro Convention Visitors Bureau Board, where he also serves on the executive committee. He sits on the boards of MotorCities National Heritage Area and Challenge Detroit. He replaces Susan Sherer.

Jourden-Mark is vice president and general manager of Michigan’s Adventure. She has more than 30 years of experience in tourism marketing and promotions in Michigan. She previously served on the board of directors of the International Association of Amusement Parks and Attractions and is a former president of the West Michigan Tourist Association. Jourden-Mark holds bachelor’s degrees in advertising and public relations from Ferris State University and a master of business administration from Grand Valley State University.

Carol Kendra is Vice President of Business Development, Strategy & Engagement for The Henry Ford, Michigan’s largest cultural attraction.  In this role she oversees all business development; licensing; 5 retail stores; group, tour, convention, association and private event sales; product development; branding; marketing; digital; media & film relations; and learning & engagement. Kendra also brings several years’ experience managing The Henry Ford’s guest services.  Annually, the cultural institution generates 1.8 million onsite visitors, over 4 million online visitors and over 80 million viewers of The Henry Ford’s Innovation Nation and Did I Mention Invention television shows. The Henry Ford includes over 26 million artifacts in its Archive of American Innovation, Henry Ford Museum of American Innovation, Greenfield Village, Ford Rouge Factory Tour, Benson Ford Research Center, STEMIE Coalition and Henry Ford Academy (9-12 grade charter school). In 2018 The Henry Ford visitors provided a direct impact on the statewide economy of over $181 million and over $298 million when secondary affects are added. These figures represent the results of spending that stayed within the Michigan economy.

Kircher is president of Boyne Eastern Operations at Boyne Resorts. He is responsible for overall management of the company and of development operations at facilities in Michigan, Montana, Maine, New Hampshire and Tennessee. He was a supporting architect with Arthur Hills for golf courses at Boyne Highlands and Bay Harbor. Kircher earned a bachelor’s degree in business from Michigan State University and a master of business administration from Boston College. He replaces Frank Ettawageshik. 

Jim MacInnes is a strong advocate of outdoor recreation which brings economic, social and public health benefits to Michigan communities.  He is CEO and co-owner of Crystal Mountain Resort and Spa, a 1500 acre ski, golf and conference resort near Traverse City.  He moved from Southern California in 1985 with his wife, Chris, to join the family-owned business.   Jim also serves as chair of the Michigan Utility Consumer Participation board and previously served on the Michigan Ski Area Safety board and the Great Lakes Offshore Wind council.   He holds Bachelor of Science in electrical engineering and MBA degrees from the University of California, Irvine.  Jim is also an avid skier, cyclist and golfer.

Madigan is an owner and general manager of Pictured Rocks Cruises Inc., and an owner of the Munising Hardware Co. He is president of Superior Insurance Agency in Sault Ste. Marie, of Mullet Lake Marina in Cheboygan, and of Apostle Island Cruises in Bayfield, Wisconsin. Madigan earned a bachelor’s degree from Northern Michigan University. He replaces Elizabeth Workman.

Parlberg is president and chief operating officer of Zehnder’s of Frankenmuth. He oversees the operations of the company’s restaurant, Splash Village Hotel & Waterpark, Fortress Golf Course and Zehnder’s Retail Division. He is also a board member of the Frankenmuth Chamber of Commerce. Parlberg received a bachelor’s of business administration from Northwood University in Midland and an executive master’s degree in business administration from the DeVos Graduate School of Management at Northwood. Parlberg replaces Judy Keller. 

Quebbeman is Director of Administrative Services for Governor Rick Snyder.  Her career in government started in the Michigan State Senate working for Senate Majority Leader, John Engler.  She then accepted a position as Executive Assistant to the Chief of Staff and after four years became the Office Manager for the Executive Office of Governor John Engler for the remainder of his Administration.  Marsha spent the next eight years in the Department of Technology, Management and Budget (DTMB) as a Department Manager for Procurement and as a Departmental Specialist to the CFO of Financial Services.  During her time at DTMB she managed the delegated purchasing authority activities, the DTMB procurement care program, acted as a liaison with agencies for coordinating departmental programs, as well as advising and assisting the Financial Services Director, CFO on daily office operations.   In her current position as Director of Administration for Governor Snyder’s Executive Office she is responsible for budget/finance, human resources, IT, facilities and day to day operation. She is a graduate of Central Michigan University and has two sons.

Dale A. Robertson currently serves as the President and CEO of the Grand Rapids Public Museum. In that capacity, he is responsible for leading the strategic direction and implementation of institutional goals.  Prior to his work at the Public Museum, Dale spent 19 years at Blue Cross/Blue Shield of Michigan (BCBSM). While there, he led the corporation’s 53-county West Michigan and Upper Peninsula Operations as its Vice President. Dale acted as Director of State Legislative Relations for the Greater Detroit Chamber of Commerce where he advocated on behalf of the Detroit area business community at the State Capitol. Dale also worked in the Michigan State Senate as a Legislative Aide to State Senator James DeSana, Chair of the Appropriations Committee.  Dale received his Juris Doctor from the Thomas M. Cooley Law School while working full time.  He received his Bachelor of Arts degree from James Madison College at Michigan State University. 

Sprenger is owner and president of Laurium Manor Inn Inc. and Sprenger Enterprises in the Upper Peninsula's Keweenaw Peninsula. She brings 23 years of Michigan lodging and tourism experience to the commission. Previously, Sprenger worked as a design engineer for Clarkson Inc. in Palo Alto, Calif.; as a mechanical design and project manager for RJ Kaufman and Associates in Livermore, Calif. and as a project manager for Logitech Inc. in Fremont, Calif. She earned an associate degree in mechanical design engineering technology from Michigan Technological University. Sprenger replaces Rochelle Cotey.

Toney is vice president of accommodations and manager of the Grand Club membership program for the Grand Hotel on Mackinac Island, where he has worked since 1998. With the Grand Hotel, he has served in numerous capacities, including the positions of front desk agent, front desk manager, front office manager and director of accommodations. Toney received a bachelor's degree in hotel/motel and restaurant management from Shepherd University in Shepherdstown, W. Va. He replaces Ken Hayward.