boaters out on the water at a lake, sunny day

Fresh Adventure

Fresh Coast to Coast

Make everlasting memories this summer. Explore our pristine freshwater coastline and inviting cities across two peninsulas.

Plan Your Trip

A Dutch windmill in a field of tulips.

Only-in-Michigan Events

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art festival in ann arbor - booths set up with people looking

Fairs & Festivals

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hiking lane along the mountains in up

Mapping Michigan’s Regions & Cities

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kayakers on the detroit river with the city skyline in view behind them

Order the Michigan Travel Guide

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Summer video slideshow
I Am Detroit Summer | jessica Care moore
Fresh Air | Keep It Fresh
Fresh Voices | Keep It Fresh
Fresh Path | Keep It Fresh
Michigan Outdoor Adventures: 5 Great Spots for Work-Life Balance With Mirna Valerio
Sleeping Bear Surf, Empire | Tripadvisor x Pure Michigan
True North Outpost, Norway | Tripadvisor x Pure Michigan
Discover Producer Jay Daniel’s Detroit
Detroit, an Architectural Tour
Up Next:
I Am Detroit Summer | jessica Care moore
Fresh Air | Keep It Fresh
Fresh Voices | Keep It Fresh
Fresh Path | Keep It Fresh
Michigan Outdoor Adventures: 5 Great Spots for Work-Life Balance With Mirna Valerio
Sleeping Bear Surf, Empire | Tripadvisor x Pure Michigan
True North Outpost, Norway | Tripadvisor x Pure Michigan
Discover Producer Jay Daniel’s Detroit
Detroit, an Architectural Tour

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With long days of comfortable temperatures and the nation’s longest freshwater coastline, Michigan is a summer destination like no other.

Our two peninsulas are home to more than 11,000 lakes, forested state parks, spectacular dark skies and vibrant urban landscapes that set a scene of both peaceful tranquility and adventure for an endless list of summer activities.

From woodland backpacking adventures to family-fun days on the beach and discovering urban attractions to exploring one-of-a-kind state parks, Michigan has something to offer every traveler. Explore all the activities that create an unforgettable Pure Michigan summer and find your perfect destination.

Discover Summer #PureMichigan

Use #PureMichigan on Instagram or Twitter to share your photos of the season.