Featured Destinations
Long live Motown. The Detroit most people think they know isn’t the Detroit that exists today. This city is constantly changing, always bustling and offering unique cultural experiences everywhere you turn.
More than a thousand feet underneath Detroit there are 1,400 acres of salt mines.
Home to the University of Michigan, Ann Arbor makes other college towns jealous. This vibrant city bursts with artistic energy, culinary genius, an eclectic mix of events, outdoor activities and, of course, an overall cool vibe.
Ann Arbor is big into miniature fairy doors. There are even tour maps dedicated just to spotting these little gems.
With 140 miles of sunrise splendor, Michigan’s Blue Water Area is home to 10 waterfront towns. Deciding between biking, boating or which of the six lighthouses to tour is best done over craft beers at one of the local breweries.
Michigan’s Blue Water Area is home to the world's longest freshwater boardwalk. ...
Winter calls for Cheboygan. The area is home to hundreds of miles of groomed snowmobile and ski trails that pass through spectacular snowy landscapes of dense forests and frozen lakes.
Cheboygan is home to the largest American icebreaker on the Great Lakes, the USCG Cutter Mackinaw.
Grand Rapids is a walkable, midsize city that amazes with world-class art, music, beer and food just minutes away from some of the state’s best outdoor recreation spots. It's no wonder Expedia called it “Super Cool.”.....
Culture Pass GR offers discount admissions to many of the area’s most popular attractions.
Do winter differently. With two hundred fifty acres of unexpected, you’ll discover Americaits culture, people and can-do spirit when you visit the must-see attractions of The Henry Ford.
The New York Times called The Henry Ford “one of the 10 coolest museums in the world”.
Visit Ludington and you won’t want to leave. The city sits on 28 miles of Lake Michigan shoreline and is home to Michigan’s #1 salmon fishing port. Plus, Ludington State Park features 347 campsites and the Big Sable Point Lighthouse.
The SS Badger that cruises out of Ludington is the last coal-powered steamship operating in the United States.
Marquette is home of the UP 200 sled dog races, Noquemanon Ski Marathon, the Suicide Ski Jumping Tournament, not to mention miles of rec trails minutes from breweries, shops and restaurants.
Marquette County receives 200 inches of average annual snowfall.
Go big this winter. Explore the Big Rapids Area’s 100+ lakes for ice fishing, miles of snowmobiling, snowshoeing and cross-country skiing trails or attend one of the many in-town winter festivals.
Big Rapids is home to Ferris State University, a 935-acre institution founded in 1884.
Take a delicious bite out of Pure Michigan. The state produces more than 900 million pounds of apples per year. That’s a lot of trees, which can be found on numerous, small family-run farms and unique orchards that you can visit year-round.
Archaeologists have found evidence that people have been eating apples since at least 6500 B.C.
Get in the middle of the action, right in the middle of the state. Mt. Pleasant offers a dozen local golf courses, Central Michigan University and rich Native American history - plus Michigan’s largest casino gaming floor.
Mt. Pleasant is home to Bundy Hill Preserve, the tallest point in Isabella County.
Take hold of winter in Traverse City. Where several festivals, 53 ski and snowboard runs, and miles of cross-country skiing mix beautifully with a downtown shopping district that’s second to none.
You can still explore Sleeping Bear Dunes National Lakeshore in the winter.
The Upper Peninsula offers adventures unmatched by anywhere else. Explore 1,700 miles of Great Lakes shoreline, hike to more than 300 waterfalls, observe stunning dark skies and then top it off with award-winning craft beer or wine.
The Upper Peninsula is home to the largest rescue bear ranch in the United States, Oswald's Bear Ranch, offering guests an up-close look.....
Ypsilanti keeps it real. The city known, for its rich automotive and aviation history, is also home to one the freshest art and food scenes in Michigan. Venture farther out and you’ll find over 23,000 acres of outdoor recreation to really relax.
Home to the original Rosie the Riveter, Ypsilanti holds the Guinness World Record for the largest gathering of people dressed like her.
With easy access to the Saginaw Bay and the deep, blue waters of Lake Huron, the Great Lakes Bay Region is freshwater gold. Sail on a tall ship under starry night skies, ecotour the “Everglades of Michigan,” or go wine tasting on a riverboat cruise through Frankenmuth.
The Great Lakes Bay Region boasts one of the "20 Best Michigan State Parks," Bay City State Park...
The Petoskey Area welcomes you with the best snowsports in the Midwest. Everything you'd expect in a place called Michigan's Winter Funland...
The Petoskey Area's top ski area's, together, total more than 160 downhill runs...
Take four months of great snow, mix well with a wide range of activities, and the result is a winter getaway that is hard to beat.
Rotary Park is one of the best places to see freighters during the winter months
Over 15 serene waterfalls, historic lighthouses, hundreds of miles of trails and several white sandy beaches are within a stone’s throw of Munising, as the area encompasses the Pictured Rocks park, Hiawatha National Forest, Grand Island National Recreational Area and Alger Underwater Preserve.
Munising is a Native American name meaning "Place of the Great Island."...
One of Muskegon County’s most adventurous seasons is winter. When the snow blankets the trails, frost covers the beaches and the whoosh of the luge breaks the winter quiet - you will find Muskegon is “Snow Much Fun”!
Muskegon is home to one of only four public luge tracks in the US. Made for first time slider the 850′ ice covered track has 6 curves and can reach speeds up to 30 mph.
Unplug and reconnect with the wild and untamed nature of Ironwood. Be adventurous or just take it all in; experience the peacefulness of Michigan’s Western U.P.
Ironwood is rated in the top 9 cross-country ski destinations in the World by Trips to Discover.
Featured Destinations
Select a region to start exploring Pure Michigan
Western Upper Peninsula
Central Upper Peninsula
Eastern Upper Peninsula
Northwest Michigan
Northeast Michigan
West Central Michigan
East Central Michigan
Southwest Michigan
Southeast MichiganFeatured Destinations
Select a region to start exploring Pure Michigan
Western
Upper Peninsula
Upper Peninsula
Find four seasons of unparalleled beauty and recreation opportunities in Michigan’s Western Upper Peninsula.
Central
Upper Peninsula
Upper Peninsula
See some of nature’s finest masterpieces on display in Michigan’s Central Upper Peninsula.
Eastern
Upper Peninsula
Upper Peninsula
With hidden lakes, coursing waterfalls and a rich history, time takes on a new meaning in Michigan’s Eastern Upper Peninsula.
Northwest
Lower Peninsula
Lower Peninsula
Michigan’s Northwest Region offers a rich blend of adventure, relaxation and breathtaking natural attractions.
Northeast
Lower Peninsula
Lower Peninsula
Mornings take on a whole new meaning along the Sunrise Coast in Michigan’s Northeast Region.
West Central
Lower Peninsula
Lower Peninsula
Home to thriving urban centers as well as some of Michigan’s most pristine shoreline, the West Central region is inviting and exciting.
East Central
Lower Peninsula
Lower Peninsula
The East Central region of the state is rich with family-friendly destinations as well as a bounty of hidden gems.
Southwest
Lower Peninsula
Lower Peninsula
Beaches, amusements and the freshest tastes around are all on the agenda during a visit to Michigan’s Southwest Region.
Southeast
Lower Peninsula
Lower Peninsula
The art of the Comeback is on full display in Detroit, the heart of Southeast Michigan.