Birch Run Premium Outlets

12200 S. Beyer Road, Birch Run, MI 48415
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Birch Run Premium Outlets is one of the Midwest's premier outlet shopping destinations, featuring over 100 designer and name-brand stores across more than 100 acres. Shoppers can find incredible savings on favorites like adidas, Nike, Michael Kors, kate spade, and Michigan's only lululemon, Pottery Barn and The North Face outlets. Plus there is a wide variety of eaterys along with specialty and antique shops offering unique treasures. Join Simon+ and get all of the best deals and get rewarded to shop! https://plus.simon.com/

Conveniently located directly off I-75 at Exit 136, the open-air center serves as an easy stop for travelers and a favorite for shoppers from Michigan, Ohio, Indiana, and Ontario. Just ten minutes away, visitors can explore Frankenmuth, Michigan's charming "Little Bavaria," home to Bronner's Christmas Wonderland, Zehnder's Family Restaurant, and authentic German attractions.

Beyond shopping, the center offers dining options for a quick break, and the surrounding Great Lakes Bay Region features breweries, wineries, outdoor recreation, and cultural attractions. Whether planning a bargain-hunting adventure, girls' weekend, family getaway, or extended regional exploration, Birch Run Premium Outlets combines exceptional savings with nearby entertainment and experiences.

Local: (989) 624-6226

Social

Review Rating: 5 out of 5
Traveler-from-USA | June 2025
Good place to spend several hours
Large selection of stores spread out over several plazas in the same general area. Numerous name brand outlet stores. Something for everyone in the family.
Review Rating: 4 out of 5
Mickie M | December 2024
Good for a few hours of shopping
This is a nice stop if you are nearby but not necessarily a ‘destination’ outlet shopping experience. There are enough ‘premium’ stores to keep you busy for a few hours, but the rest of the stores...
Review Rating: 5 out of 5
George C | April 2024
Birch Run Outlets 👍👍👍👍👍
Birch Run Outlets has been around for many years. Some stores have changed and also they have added a few more. I enjoyed being there and a few stores I did go into the staff was very helpful. It’s...
Review Rating: 1 out of 5
hunter w | April 2024
Bad service
Terrible decision coming here. They close everything down so early and all the stores are dirty. A lot of the workers within the stores are rude and have terrible customer service
Review Rating: 3 out of 5
dtw1969 | October 2023
Is it worth it
Not a terrible selection of stores, but many were just normal prices - nothing outlet about them. Complex showing age, run down, dirty stores in spots.

TripAdvisor Traveller Rating

Overall Rating: 4.0 out of 5

Based on 600 TripAdvisor Reviews

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Amenities
Features
  • Family-friendly
  • Pet-friendly
  • Motorcoach Parking
  • WiFi
Season(s) of Operation
  • Spring
  • Summer
  • Fall
  • Winter
Accessible Travel
Mobility/Wheelchair Users
  • Wheelchair accessible restrooms

What's Nearby

Hotels & Motels
Country Inn & Suites - Birch Run
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Restaurants
Tony's I-75 Restaurant
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Antiques & Flea Markets
Malls/Outlets
Michiganders Antiques & Collectibles - Birch Run
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Hotels & Motels
Best Western - Birch Run/Frankenmuth
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Chambers of Commerce
Birch Run Convention & Visitors Bureau
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Hotels & Motels
Holiday Inn Express - Birch Run
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Comfort Inn-Birch Run/Frankenmuth
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Chambers of Commerce
Birch Run Bridgeport Chamber of Commerce
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Racetracks
Birch Run Speedway & Event Center
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Antiques & Flea Markets
Thrifty Treasures Antiques & More
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