Bronner's CHRISTmas Wonderland

25 Christmas Lane, Frankenmuth, MI 48734
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Shoppers select from a variety of ornaments and trims. Photo
Guests to Bronner's can choose from over 50,000 trims and gifts. Photo 2
Bronner's magical displays line all levels of the store. Photo 3
Young and old alike enjoy Bronner' Department 56 village displays. Photo 4
Bronner's offers a large selection of artificial Christmas trees along with commercial display items like snowmen; polar bears; Santas, sleighs and reindeer ; and more. Photo 5
Bronner's offers just over 50,000 trims and gifts. Photo 6
Bronner's offers home decor and gifts as well as commercial display items. Photo 7
Bronner's CHRISTmas Wonderland stretches over 27 landscaped acres with buildings. Photo 8
Bronner's 17-foot-tall fiberglass Santa welcomes guests to Bronner's. Photo 9
Over 100,000 lights and displays line Bronner's half-mile Christmas Lane. Photo 10
Snow blankets a display of reindeer pulling Santa's sleigh along Bronner's Christmas Lane. Photo 11
Bronner's' Silent Night Memorial Chapel is open daily during store hours for visits. Photo 12
Bronner's Silent Night Memorial Chapel is a replica of the original in Oberndorf (Salzburg), Austria. Photo 13
Egyptian Museum Glass co-owner Linda Paul stands near a white tree decorated with glass ornaments. Photo 14
Ginger Cottages display with arch and five lighted buildings. Photo 15

Bronner's CHRISTmas Wonderland, the World's Largest Christmas Store, is located in Frankenmuth, Michigan's Little Bavaria. Just 90 minutes north of Detroit, Bronner's is only 10 minutes off I-75. Experience the joy of Christmas 361 days a year! (Bronner's is closed January 1, Easter, U.S. Thanksgiving and December 25.) Fun for all ages, Bronner's store is the size of 1 1/2 football fields and features over 50,000 trims and gifts for all seasons, reasons and budgets. Approximately 100,000 lights illuminate Bronner's half-mile-long Christmas Lane every evening from dusk to midnight. Bring your camera - Bronner's offers many indoor and outdoor photo opportunities. 

For Current Store Hours go to: bronners.com/store-hours

 

Local: (989) 652-9931
Fax: (989) 652-3466
Free US: (800) 255-9327

Social

Review Rating: 4 out of 5
wildflower_luda | July 2025
Step into Christmas Anytime
Bronner’s is a dazzling and immense year round store of everything Christmas with an unparalleled selection of ornaments.
Review Rating: 5 out of 5
Judy G | June 2025
Great shop
We were a group of senior citizens don't a road trip. This is the most amazing Christmas store. The outside decorations were awesome
Review Rating: 5 out of 5
561laurim | June 2025
It’s beginning to look a lot like Christmas!
This is an experience not to be missed if you have the opportunity to visit. I know you can buy their ornaments online, but it isn’t the same as being there in person. There are more than just...
Review Rating: 5 out of 5
akt85 | May 2025
First time visit
I learned about this place from their billboard down in Florida. When it’s not crowded, it is worth a stop. I like how both the secular and religious aspect of Christmas is emphasized with the...
Review Rating: 5 out of 5
MikeM0905 | May 2025
Definitely Lots of Christmas!!
We made a side trip on our way home from Niagara Falls to visit Bronner’s in May 2025. I had visited Frankenmuth and Bronner’s a few times as a kid so it was nice to see it again with my wife. We...

TripAdvisor Traveller Rating

Overall Rating: 4.6 out of 5

Based on 3403 TripAdvisor Reviews

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Amenities
Features
  • Accessibility
  • Family-friendly
  • Open Year-round
  • Motorcoach Parking
  • WiFi
Season(s) of Operation
  • Spring
  • Summer
  • Fall
  • Winter

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