The Michigan Travel Commission is embarking on a process to develop a Strategic Plan for Michigan’s travel industry that builds a mutually beneficial vision for residents, visitors, businesses and other stakeholders.
We hope that you can join us to share your valuable perspectives.
The Michigan Travel Commission is embarking on a process to develop a Strategic Plan for Michigan’s travel industry that builds a mutually beneficial vision for residents, visitors, businesses and other stakeholders.
We hope that you can join us to share your valuable perspectives.
We have engaged MMGY NextFactor, a leading advisor in travel and tourism strategic planning, to facilitate this process. The Plan will create a strategic and shared vision for the future of Michigan’s visitor economy to ensure its economic vitality while preserving the environment, resident quality of life, and community values.
We will be seeking input and discussion surrounding opportunities, challenges, and big ideas for the final plan. As a business and community leader within the region, your participation is highly important to the planning process. We invite you to join a 90-minute virtual focus group to share your thoughts on the challenges and opportunities facing our community and visitor economy as it relates to this project.
How to Register
Please review the Focus Groups identified below and register for the group that most aligns with your sector. All focus groups below will be conducted virtually through Zoom.
In the coming weeks, a calendar invitation with the Zoom details will be shared by Teresa Allan ([email protected]) for the date and time noted above. Please hold the time in your calendar and watch for that email in your inbox and spam folders.
Select a Focus Group
The Travel Commission was established to promote, maintain and develop the orderly growth of the Michigan travel industry.
Find the latest tourism industry reports and initiatives, as well as the most up-to-date Travel Michigan program updates.