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West Michigan

Since 1917, the West Michigan Tourist Association (WMTA) has worked to market the very best of West Michigan to travelers from around the world. As WMTA celebrated 100 years in 2017, that commitment continues in new and exciting ways. Check out our Carefree Travel Guide and Lighthouse Map today!

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Discover West Michigan

Summers in West Michigan are one-of-a-kind, with picturesque beaches, sunsets, activities, breweries, vineyards, and so much more. However, planning a memorable summer in Michigan can be daunting and overwhelming, so we did the work for you and created this must-do list to find the hidden West Michigan gems before summer ends.

Are there lighthouse tours offered in West Michigan?

The official “Lake Michigan Circle Tour” is a route created in the 1980s with more than 100 lighthouses, countless islands, unique attractions, parks, and natural areas, miles of glorious beaches, quaint harbor towns, an internationally-recognized urban center, and one “modern marvel” – the Mackinac Bridge. The guidebook was transformed into a map in 2007, and the route can now be found online at Lake Michigan Circle Tour: Lighthouse Driving Itinerary.

What kid friendly activities are in West Michigan?

With zoos, museums, beaches, waterparks, trails, and more, West Michigan has something for every child – or child at heart – to enjoy in any season.

What options for camping are in West Michigan?

There are so many options for camping across West Michigan for people of all ages! Camping offers a great opportunity to make some memories, and maybe even some s’mores! From tents to RVs to cabins to “glamping,” we’ve got you covered with some great options of where you can enjoy the great outdoors.

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