Inside Look at Pure Michigan's Detroit Ads

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We recently introduced two new TV spots that highlight the unmistakable sounds, sights and energy of Detroit, Michigan. Rather than just sharing the ads with you, we spoke with Dan Fuoco of the Detroit Metro Convention & Visitors Bureau to get his thoughts on what these new spots mean for the city. Read from Dan below and let us know what you think!


We know you’ve all been waiting for it. The ever-popular Pure Michigan television advertisements are now featuring both downtown and metro Detroit so that visitors planning a vacation can preview what we already know: The D is a destination with a ton to see and do — a destination that is Pure Michigan.


“Let’s take a trip this weekend. A trip to another world.” Sounds magical, doesn’t it? The familiar and amiable voice of Tim Allen speaks of greater Detroit as a place to “search for buried treasure, sample rare delicacies, bond with exotic wildlife and share in local customs.” The commercial highlights beautiful scenes from Greenfield Village and Henry Ford Museum at The Henry Ford, the Detroit Zoo, the Michigan Science Center and elsewhere. Watch the clip below, and share it with your friends!




Pure Michigan also shows the love for downtown Detroit. Tim Allen describes downtown’s “unmistakable sounds and memorable sites and limitless energy” as breathtaking scenes from Belle Isle, the Detroit Institute of Arts, Hart Plaza, Eastern Market, Campus Martius Park, Comerica Park, the Detroit International RiverWalk — the  list goes on — flash across the screen. Take a look. It’s sure to make you want to visit Detroit.



What do you think of Pure Michigan’s latest ads for Detroit? Tell us in the comments section below.