A graphic design featuring a bottle of the FRESH fragrance on a beach.

FRESH Fragrance of Michigan

Pure Michigan x The Aroma Labs

Experience a vacation in a bottle with this bright, beachy fragrance inspired by summer in the Great Lakes State. 
 

Order the FRESH Fragrance

Crafted with The Aroma Labs, a Michigan-based custom perfumery, the new summer-inspired FRESH fragrance evokes relaxing on sugar-sand beaches and watching golden sunsets along our Great Lakes. 

Available in a 4 oz linen, room and body spray, FRESH will transport you to your idyllic Michigan summer – whether it be the nostalgia of your favorite vacation memory or a daydream about a future getaway. The fragrance profile includes notes reminiscent of freshwater coastlines, Great Lakes wineries and lush lavender fields.

Learn more and order the FRESH fragrance!


Do you prefer your home fragrance with a cozy glow? The Aroma Labs is crafting small-batch, hand-poured soy candles featuring the FRESH Pure Michigan fragrance. Learn more and sign up to receive a notification when the candles become available here

Coming soon! Michigan has four distinct and beautiful seasons, and the FRESH summer edition is only part of a complete fragrance collection with The Aroma Labs. Stay tuned for three more fragrances that will whisk you away to your favorite season in Pure Michigan.

HARVEST: An autumn mix that can transport to a crisp fall day set off by radiant reds and yellows, while sun reflects warmly on faces and fallen leaves crunch underfoot.

FIRST SNOW: A wintery blend that conveys the warmth of winter, fresh snowfall, fireside gatherings and the quiet joy of a glistening Michigan wonderland.

AWAKENING: A springtime fusion that will brighten senses like local blooms of tulips, lilacs and fruit blossoms wafting across springtime fields.

Discover #PureMichigan

Use #PureMichigan on Instagram or X to share your photos of the season.