Research & Reports
Enjoy these free research reports and public documents about tourism in Michigan all in one place. Pure Michigan, and the Michigan tourism industry, prides itself on transparency.
Find PA 59 reports for all in-state destination marketing organizations. Here, you can find current and past marketing plans, as well as audits for convention and visitor bureaus in Michigan. Pure Michigan has also shared research reports conducted in order to improve the understanding of Michigan as a travel destination. Learn about the impact our industry has on the state and country with recent economic impact studies. Gain knowledge about lodging throughout the state with yearly lodging reports and trend reports.
We hope leaders in the travel industry will utilize these resources to strengthen Michigan as a travel destination. More resources for industry leaders can be found here.
P.A. 59
Submit your P.A. 59 Tourism Marketing Report Here
P.A. 59 Convention & Visitors Bureau Audit and Marketing Reports
P.A. 59 Tourism Marketing Act
Resources
GVSU Student Industry Research
Business Leaders for Michigan Data & Research
MDOT Adopt a Welcome Center Manual
Michigan Prosperity Regions Map
Mackinac Bridge Monthly Traffic Statistics
Pure Michigan Marketing Opportunities
Survey of International Air Travelers (2014-2016 results)
Reports
2024 MMGY POAT Spring Preview
2023 Pure Michigan Campaign Effectiveness Study
2023 Michigan Halo Effect Study
2023 Travel USA Visitation Report (Day) - Statewide
2023 Travel USA Visitation Report (Overnight) - Statewide
Michigan Annual Lodging Trends 2006 - 2019
Michigan Lodging Report, July (2020 - 2024)
Michigan v. National Lodging Trends (2019)
Michigan v. National Lodging Trends (2018)
2022 Travel USA Visitation Report (Day) - Statewide
2022 Travel USA Visitation Report (Overnight) - Statewide
2022 Pure Michigan Campaign Effectiveness Study
2022 Tourism Economic Impact - Region and County
2022 Tourism Economic Impact - Statewide
2021 Tourism Economic Impact - Statewide
2021 Tourism Economic Impact - Region and County
2021 Travel USA Visitation Report (Day) - Statewide
2021 Travel USA Visitation Report (Overnight) - Statewide
2021 Wave 1 Pure Michigan Advertising Effectiveness Study
2021 Wave 2 ROI Pure Michigan Advertising Effectiveness Study
2021-22 Pure Michigan Advertising Effectiveness Study - Winter
2020 Tourism Economic Impact - Statewide
2020 Travel USA Visitation Report - Statewide
2020 Tourism Economic Impact - Region and County
2019 Pure Michigan Advertising Effectiveness Study
2019 Economic Impact of Tourism Ad Campaign in Michigan
2019 Tourism Economic Impact - Statewide
2019 Tourism Economic Impact - Region and County
2019 Travel USA Visitation Report - Statewide
2019 Travel USA Visitation Report - Regions 1 & 3
2019 Travel USA Visitation Report - Region 2 - Northwest
2019 Travel USA Visitation Report - Region 4 - West
2019 Travel USA Visitation Report - Regions 5 & 6
2019 Travel USA Visitation Report - Region 7 - South Central
2019 Travel USA Visitation Report - Region 8 - Southwest
2019 Travel USA Visitation Report - Region 9 - Southeast
2019 Travel USA Visitation Report - Region 10 - Metro Detroit
2018 Pure Michigan Advertising Effectiveness Study
2018 Economic Impact of Tourism Ad Campaign in Michigan
2018 Tourism Economic Impact - Statewide
2018 Tourism Economic Impact - Region and County
2017 Economic Impact of Tourism Ad Campaign in Michigan
2017 Tourism Economic Impact - Statewide
2017 Tourism Economic Impact - Region and County
2017 Pure Michigan Advertising Effectiveness Study
2016 Michigan Tourism Advertising and Image Study
2016 Economic Impact of Tourism Ad Campaign in Michigan
2016 The Economic Impact of Travel in Michigan - Statewide
2016 The Economic Impact of Travel in Michigan - County Level
2014 The Economic Impact of Travel in Michigan - Statewide
2014 The Economic Impact of Travel in Michigan - County Level
2015 Michigan Visitors Study
2016 Michigan Visitors Study