Research & Reports

Research & Reports

Enjoy these free research reports and public documents about tourism in Michigan all in one place. Pure Michigan, and the Michigan tourism industry, prides itself on transparency.

Find PA 59 reports for all in-state destination marketing organizations. Here, you can find current and past marketing plans, as well as audits for convention and visitor bureaus in Michigan. Pure Michigan has also shared research reports conducted in order to improve the understanding of Michigan as a travel destination. Learn about the impact our industry has on the state and country with recent economic impact studies. Gain knowledge about lodging throughout the state with yearly lodging reports and trend reports.

We hope leaders in the travel industry will utilize these resources to strengthen Michigan as a travel destination. More resources for industry leaders can be found here.

 

Michigan CVB COVID-19 Community Reopening Protocols & Marketing Plans
COVID-19 Michigan Community Efforts

P.A. 59
Submit your P.A. 59 Tourism Marketing Report Here
P.A. 59 Convention & Visitors Bureau Audit and Marketing Reports
P.A. 59 Tourism Marketing Act
 
Resources
MDOT Adopt a Welcome Center Manual 
Michigan Prosperity Regions Map
Mackinac Bridge Monthly Traffic Statistics
Pure Michigan Marketing Opportunities
Survey of International Air Travelers (2014-2016 results)

Reports
2019 Pure Michigan Advertising Effectiveness Study
2018 Pure Michigan Advertising Effectiveness Study
2018 Economic Impact of Tourism Ad Campaign in Michigan
2018 Tourism Economic Impact - Statewide
2018 Tourism Economic Impact - Region and County
2017 Economic Impact of Tourism Ad Campaign in Michigan
2017 Tourism Economic Impact - Statewide
2017 Tourism Economic Impact - Region and County
2017 Pure Michigan Advertising Effectiveness Study
2016 Michigan Tourism Advertising and Image Study
2016 Economic Impact of Tourism Ad Campaign in Michigan
2016 The Economic Impact of Travel in Michigan - Statewide
2016 The Economic Impact of Travel in Michigan - County Level  
2014 The Economic Impact of Travel in Michigan - Statewide 
2014 The Economic Impact of Travel in Michigan - County Level
Michigan Annual Lodging Trends 2006 - 2019
Michigan Yearly Lodging Report - 2018
Michigan Yearly Lodging Report (2014-2017)
Michigan Monthly Lodging Report (2016-2018)
Michigan Monthly Lodging Report (2017-2019)
Michigan v. National Lodging Trends (2017-2018)
Michigan v. National Lodging Trends (2018-2019)
2015 Michigan Visitors Study
2016 Michigan Visitors Study