Press Releases
National recognition spotlights inclusive spirit and innovative marketing efforts of Pure Michigan campaign
Dave Lorenz named State Tourism Director of the Year by U.S. Travel Association LANSING, Mich. – August 22, 2023 - The Michigan Economic Development Corporation is proud to congratulate Dave Lorenz, Vice President of Travel Michigan, who was named State Tourism Director of the Year this week by the ...
‘Keep It Fresh’ Campaign Hits on Opportunity to Find Fresh Perspective in Pure Michigan
Detroit’s own jessica Care moore introduces a new voice to the state’s iconic Pure Michigan campaign LANSING, Mich. – April 4, 2023 – As warmer temperatures usher in the change to spring and summer, Pure Michigan is inviting people to “Keep It Fresh” with its new campaign designed to welcome and ...
Pursue Your Pure: Pure Michigan Launches Winter Advertising Campaign with Two Spots, Loud & Heart of Winter
Contact: Kathleen Achtenberg 517.489.0557 [email protected] Campaign marks return to national advertising efforts to promote Michigan as winter travel destination LANSING, Mich. – The temperatures are continuing to drop, and snow is starting to make its annual appearance, signaling the time ...
Pure Michigan Travel Guide Now Available for Memorable Fall and Winter Travel Ideas
Contact: Otie McKinley 517.930.8049 [email protected] LANSING, Mich. – The release of the Fall and Winter Travel Guide is a sign that the weather is starting to cool, spectacular fall colors are near, and snow-laden playgrounds are right around the corner. For those looking to start planning ...
Pure Michigan Tunes into State’s Musical History with Custom-Made Guitar
Contact: Kathleen Achtenberg 517.489.0557 [email protected] Michigan Cares for Tourism launches auction for the chance to win the Pure Michigan Guitar, custom made by Wallace Detroit Guitars Handcrafted, one-of-a-kind guitar made of reclaimed wood from the former Packard Assembly Plant in ...
Pure Michigan Holiday Gift Guide Encourages Shop Local, Gift of Travel Opportunities this Season
Contact: Kathleen Achtenberg [email protected] There’s still time to support local businesses and get the perfect Michigan-inspired gift for everyone on your list LANSING, Mich. – The holiday shopping countdown has begun, and Pure Michigan is again encouraging shoppers to consider giving ...
Pure Michigan Winter Campaign Showcases Michigan as Premier Winter Destination
Contact: Kathleen Achtenberg [email protected] Pure Michigan launches winter travel campaign on Nov. 17 LANSING, Mich. – Temperatures are dropping and snow is starting to fall, and it’s time for families, adventure seekers and winter enthusiasts to start planning their winter travel ...
Pure Michigan and Short’s Brewing Company Celebrate Fall with Release of Pure Michigan Autumn IPA throughout Midwest
Contact: Kathleen Achtenberg [email protected] Pure Michigan Autumn IPA, 100 percent brewed with Michigan-grown and harvested ingredients, returns for third year Short’s Brewing Company to expand Pure Michigan Autumn IPA distribution outside of Michigan to Colorado, Indiana, Illinois and ...
Pure Michigan Launches Fall Campaign Inspiring Scenic and Urban Exploration
Contact: Kathleen Achtenberg [email protected] Regional and in-state advertising encouraging fall travel kicks-off ahead of Labor Day; aims to sustain economic momentum and benefits from busy 2021 summer travel season LANSING, Mich. – With refreshing cool air and nights full of stars ...
Pure Michigan Limited Edition Prints Now Available to Commemorate 15th Anniversary
Contact: Kathleen Achtenberg [email protected] In partnership with The Mighty Mitten, 10 percent of profits will help restore historic, cultural and natural attractions throughout the state through donations to Michigan Cares for Tourism LANSING, Mich. – This year marks the 15th anniversary ...
Soundtrack to Summer: Pandora Pure Michigan Radio provides the perfect playlist for summer road trips
Contact: Kathleen Achtenberg [email protected] Curated playlist aimed at inspiring travel, creating Pure Michigan summer memories Travelers can kick off Memorial Day weekend with well-rounded mix of summertime tunes by both Michigan and non-Michigan artists Playlist is six hours long, ideal ...
2021 National Travel and Tourism Week celebrates the power of travel, activates support for Michigan travel and tourism industry
Community, government and tourism leaders gather to tout economic benefits of tourism to state DEARBORN, Mich. – Tourism industry leaders including the Tourism Industry Coalition of Michigan (TICOM), Travel Michigan, and the Detroit Metro Convention & Visitors Bureau gathered today to kick off the ...
Pure Michigan regional advertising campaign launches, signaling warm weather is upon us
Contact: Kathleen Achtenberg [email protected] New ad, “Catch Up,” encourages travelers to make up for lost time, get outside and enjoy summer safely Still Pure Michigan campaign continues to encourage businesses, tourists and communities alike to follow and promote COVID-19 safety ...
Pure Michigan Campaign Returns, Showcases Winter Recreation and Travel Across the State
Contact: Kathleen Achtenberg [email protected] Pure Michigan launches new winter travel campaign on first day of winter, Dec. 21 New ad, Still Pure , encourages safe travel while enjoying outdoor activities in the winter months Pure Michigan returns to the airwaves for the first time in more ...
Pure Michigan Holiday Gift Guide Encourages Shop Local, Gift of Travel Opportunities this Season
Contact: Kathleen Achtenberg [email protected] It’s not too late to support local businesses and get the perfect Michigan-inspired gift for everyone on your list LANSING, Mich. – The holiday shopping countdown is on, and Pure Michigan is encouraging shoppers to consider giving Michigan-made ...
MEDC encourages Michiganders to “Support Local” this holiday season, and beyond
Contact: Kathleen Achtenberg [email protected] New campaign intended to inspire Michiganders to safely support small businesses in all corners of the state LANSING, Mich. – Thanksgiving and the holiday season are fast approaching, and the Michigan Economic Development Corporation is urging ...
Pure Michigan and Short’s Brewing Company Encourage Travelers to #HopIntoMichigan with Pure Michigan Autumn IPA
Contact: Kathleen Achtenberg [email protected] Pure Michigan Autumn IPA, 100 percent brewed with Michigan-grown and harvested ingredients, returns for second year Virtual happy hour will be held Oct. 8 where viewers can learn from special guests how to pair Pure Michigan Autumn IPA and other ...
Now Available: Pure Michigan Travel Guide Showcasing Unique Fall and Winter Seasonal Travel Ideas
Contact: Kathleen Achtenberg [email protected] LANSING, Mich. – As the seasons change across the state, so do the opportunities to experience the best of Pure Michigan – from the vibrant colors of fall to the unique recreational activities of winter. Those looking to plan their getaway in the ...
Pure Michigan Announces Statewide Safety Pledge for Business, Tourism and Local Communities
Contact: Kathleen Achtenberg [email protected] The Pure Michigan Pledge encourages businesses, tourists and local communities alike to follow and promote COVID-19 safety guidelines to help ensure the best experiences this summer travel season and beyond LANSING, Mich. – Building on the “Two ...
National Travel and Tourism Week 2020 Celebrates “Spirit of Travel”
Contact: Kathleen Achtenberg [email protected] Tourism Industry Coalition of Michigan and Travel Michigan to Look Ahead to Recovery during 37th Annual NTTW (May 3-9) LANSING, Mich. – The Tourism Industry Coalition of Michigan (TICOM) and Travel Michigan are again recognizing National Travel ...
Pure Michigan, MLive and “Under the Radar Michigan” Host Live Music, Variety Programs to Benefit Michigan Hospitality Industry Employees
Contact: Kathleen Achtenberg [email protected] Five-day series to premiere May 4, at 7 p.m., with appearances by Detroit Red Wings Head Coach Jeff Blashill, Detroit Tigers John Schreiber, Ginger Zee, Greensky Bluegrass, The Accidentals, Marvin Sapp and more. LANSING, MICH. – Pure Michigan ...
Pure Michigan encourages statewide strength and unity with “Two Peninsulas, One Pure Michigan” message
Contact: Kathleen Achtenberg [email protected] New message encourages residents to stay unified and connected while social distancing during COVID-19 outbreak #OnePureMichigan initiative to include inspiring billboard messages for essential workers and others on the road, virtual concert ...
Pure Michigan Invites Fans to Experience the State Virtually
Contact: Kathleen Achtenberg [email protected] #VirtualPureMichigan provides inspiration, while encouraging action to “flatten the curve” of COVID-19 through social distancing LANSING, Mich. – Pure Michigan is going virtual. From live cams featuring beautiful beaches to virtual tours of ...
Under the Radar Michigan screening scheduled for March 12 in Harris
Contact: Kathleen Achtenberg [email protected] Newest episode featuring central Upper Peninsula premiering at Island Resort & Casino Event is free, open to the public LANSING, Mich. – Visitors, residents, and members of the travel industry and the media are invited to attend a screening of ...
Tourism Continues to Be Economic Driver in Michigan
Contact: Kathleen Achtenberg [email protected] New campaign insights include first ever national Pure Michigan fall campaign. Pure Michigan campaign provided visitors with ideas that led to more active, longer trips with higher spending in 2019. Pure Michigan continues to evolve campaign ...