Press Releases

LANSING, Mich. – April 25, 2025 – Pure Michigan, the beloved travel brand, is partnering with Mackinac Island Tourism Bureau and Ryba’s Fudge Shops to launch the Pure Michigan Mackinac Island Fudge collection— featuring four new delectable flavors.

DETROIT, Mich. – More than 500 tourism and hospitality leaders, industry representatives, meeting planners and economic development professionals from across Michigan gathered in Metro Detroit April 15-17 for the 2025 Pure Michigan Governor’s Conference on Tourism, held in conjunction with the Michigan Food & Hospitality Show, hosted by the Michigan Restaurant & Lodging Association (MRLA).

LANSING, Mich. – Mar. 27, 2025 – Pure Michigan, the beloved travel brand, has found a home at the new Corktown Place store at Detroit Metropolitan Wayne County Airport (DTW).

LANSING, Mich – March 19, 2025 - As spring and the season of renewal arrives in Michigan, Pure Michigan is inviting travelers to experience a fresh approach to travel this spring and summer, from culinary and cultural experiences in the state’s vibrant cities and downtowns to grand adventures in the great outdoors.

LANSING, Mich. – Feb. 19, 2025 – Celebrated travel brand Pure Michigan continues its award-winning legacy with the addition of seven Adrian Award honors from the Hospitality Sales and Marketing Association International (HSMAI).

LANSING, Mich. – Jan. 14, 2025 - Following years of ratcheting national stress and a bubbling desire to reclaim time and connection, travel brand Pure Michigan predicts 2025 will see a surge in slow travel interest, and invites visitors to renew in its four-season destination.

LANSING, Mich – Jan. 8, 2025 – Michigan has a long and storied history of snow sports and winter recreation. Some of the earliest examples of organized skiing took place in Michigan’s Upper Peninsula in the late 1800s. The first chairlift in the Midwest carried skiers to the top of Boyne Mountain in 1948. The “Snurfer” – which inspired the first snowboards – was invented in Muskegon in 1965.

LANSING, Mich – Nov. 20, 2024 – As temperatures cool and snowflakes are beginning to fall across Michigan and the Great Lakes region, Pure Michigan has officially launched its winter “Keep It Fresh” marketing campaign to inspire travelers to plan their winter getaways and adventures in Michigan.

LANSING, Mich - Sept. 17, 2024 - As the lush greens of Michigan’s 19 million acres of forests transition to the brilliant reds, oranges and yellows of fall, Pure Michigan is inviting travelers to Keep It Fresh this season with the fresh flavors and experiences found across the state’s two peninsulas.

LANSING, Mich – As the iconic Pure Michigan campaign nears its 20th anniversary in just over a year, the team behind the beloved brand is announcing new leadership to steer it into the future. The Michigan Economic Development Corporation (MEDC) today announced that Kelly Wolgamott has been named Vice President of Pure Michigan.

LANSING, Mich. – The Michigan Strategic Fund (MSF) today approved $366,637 in federal Department of Commerce Economic Development Administration (EDA) funds for 11 local destination marketing organizations (DMOs) to conduct community accessibility audits and to meet the needs of the visually impaired by making destination websites more accessible.

KALAMAZOO, Mich - More than 500 tourism leaders, industry representatives, meeting planners and economic development professionals from across Michigan gathered in Kalamazoo April 9-11 for the 2024 Pure Michigan Governor’s Conference on Tourism.

DETROIT, Mich - April 12, 2024 - Pure Michigan, the Michigan Economic Development Corporation and Visit Detroit have teamed up on a once-in-a-lifetime campaign showing what makes Detroit both an epic sports town and an ideal place to live, work and play ahead of the NFL Draft presented by Bud Light in Detroit for the first time from April 25-27, 2024.

LANSING, Mich - Mar. 28, 2024 - As Michiganders welcome the arrival of spring and the season of renewal, Pure Michigan is encouraging travelers to come experience all the freshness the Great Lakes State has to offer from cultural experiences in vibrant cities to adventures in the great outdoors and everything in between.

LANSING, Mich. – Feb. 16, 2024 - Pure Michigan is building on its legacy as an award-winning travel brand with the addition of four Bronze Adrian Award honors from the Hospitality Sales and Marketing Association International (HSMAI).

Plentiful snowfall and challenging terrain lift Keweenaw Peninsula ski resort to top honors in USA Today 10Best Readers’ Choice Award

LANSING, Mich. – Nov. 9, 2023 – As snowflakes are beginning to fall across Michigan and the Great Lakes region, Pure Michigan is officially launching its winter advertising campaign to inspire travelers to plan their winter getaways and adventures in Michigan.

LANSING, Mich - Sept. 6, 2023 - As fall descends upon the Great Lakes State, Pure Michigan is inviting visitors to spice up the season with a campaign offering visitors a fresh dash of fall.

Dave Lorenz named State Tourism Director of the Year by U.S. Travel Association

LANSING, Mich. – August 22, 2023 - The Michigan Economic Development Corporation is proud to congratulate Dave Lorenz, Vice President of Travel Michigan, who was named State Tourism Director of the Year this week by the...

LANSING, Mich. – April 4, 2023 – As warmer temperatures usher in the change to spring and summer, Pure Michigan is inviting people to “Keep It Fresh” with its new campaign designed to welcome and inspire visitors through fresh travel perspectives and new voices. This includes the addition of Detroit poet jessica Care moore who will be adding her fresh voice to the TV campaign.

LANSING, Mich. – The temperatures are continuing to drop, and snow is starting to make its annual appearance, signaling the time for friends and families to start planning their winter adventures. To support those planning efforts, Pure Michigan is officially launching its national winter advertising campaign. This season, the campaign features two new advertising spots: Loud and Heart of Winter.

LANSING, Mich. – The release of the Fall and Winter Travel Guide is a sign that the weather is starting to cool, spectacular fall colors are near, and snow-laden playgrounds are right around the corner.  

LANSING, Mich. – In a nod to Michigan’s rich musical and manufacturing heritage, the volunteer-based Michigan Cares for Tourism (MC4T) nonprofit has officially launched an auction for the Pure Michigan guitar, a handcrafted, one-of-a-kind instrument created by Wallace Detroit Guitars.

LANSING, Mich. – The holiday shopping countdown has begun, and Pure Michigan is again encouraging shoppers to consider giving Michigan-made products, supporting local retailers and restaurants, or presenting the perfect Michigan getaway as a special holiday gift this year.

Contact:

Kathleen Achtenberg

[email protected]

 

Pure Michigan launches winter travel campaign on Nov. 17

  

LANSING, Mich. – Temperatures are dropping and snow is starting to fall, and it’s time for families, adventure seekers and winter enthusiasts...

 

Contact:

Kathleen Achtenberg

[email protected]

 

• Pure Michigan Autumn IPA, 100 percent brewed with Michigan-grown and harvested ingredients, returns for third year
• Short’s Brewing Company to expand Pure Michigan Autumn IPA distribution outside of Michigan...

 

Contact:

Kathleen Achtenberg

[email protected]

 

Regional and in-state advertising encouraging fall travel kicks-off ahead of Labor Day; aims to sustain economic momentum and benefits from busy 2021 summer travel season

 

LANSING, Mich. – With refreshing cool air and nights full of stars...

 

Contact:

Kathleen Achtenberg

[email protected]

 

In partnership with The Mighty Mitten, 10 percent of profits will help restore historic, cultural and natural attractions throughout the state through donations to Michigan Cares for Tourism

 

  

LANSING, Mich. – This year marks the 15th...

  

Contact:

Kathleen Achtenberg

[email protected]

 

• Curated playlist aimed at inspiring travel, creating Pure Michigan summer memories
• Travelers can kick off Memorial Day weekend with well-rounded mix of summertime tunes by both Michigan and non-Michigan artists
• Playlist is six hours long...

 

DEARBORN, Mich. – Tourism industry leaders including the Tourism Industry Coalition of Michigan (TICOM), Travel Michigan, and the Detroit Metro Convention & Visitors Bureau gathered today to kick off...

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Contact:

Kathleen Achtenberg

[email protected]

 

• New ad, “Catch Up,” encourages travelers to make up for lost time, get outside and enjoy summer safely
• Still Pure Michigan campaign continues to encourage businesses, tourists and communities alike to follow and promote COVID-19 safety...

 

Contact:

Kathleen Achtenberg

[email protected]

  

• Pure Michigan launches new winter travel campaign on first day of winter, Dec. 21
• New ad, Still Pure, encourages safe travel while enjoying outdoor activities in the winter months
• Pure Michigan returns to the airwaves for the first time...

  

Contact:

Kathleen Achtenberg

[email protected]

 

It’s not too late to support local businesses and get the perfect Michigan-inspired gift for everyone on your list

 

 

LANSING, Mich. – The holiday shopping countdown is on, and Pure Michigan is...

Contact:

Kathleen Achtenberg

[email protected]



New campaign intended to inspire Michiganders to safely support small businesses in all corners of the state

 

LANSING, Mich. – Thanksgiving and the holiday season are fast approaching, and the Michigan Economic Development Corporation is...

 

Contact:

Kathleen Achtenberg

[email protected]

 

• Pure Michigan Autumn IPA, 100 percent brewed with Michigan-grown and harvested ingredients, returns for second year
• Virtual happy hour will be held Oct. 8 where viewers can learn from special guests how to pair Pure Michigan Autumn IPA and...

 

Contact:

Kathleen Achtenberg

[email protected]



LANSING, Mich. – As the seasons change across the state, so do the opportunities to experience the best of Pure Michigan – from the vibrant colors of fall to the unique recreational activities of winter. Those looking to plan their getaway in...

Contact:

Kathleen Achtenberg

[email protected]



The Pure Michigan Pledge encourages businesses, tourists and local communities alike to follow and promote COVID-19 safety guidelines to help ensure the best experiences this summer travel season and beyond

 

LANSING, Mich. – Building on the “T...

Contact:

Kathleen Achtenberg

[email protected]



Tourism Industry Coalition of Michigan and Travel Michigan to Look Ahead to Recovery during 37th Annual NTTW (May 3-9)

 

LANSING, Mich. – The Tourism Industry Coalition of Michigan (TICOM) and Travel Michigan are again recognizing National...

 

Contact:

Kathleen Achtenberg

[email protected]

 

Five-day series to premiere May 4, at 7 p.m., with appearances by Detroit Red Wings Head Coach Jeff Blashill, Detroit Tigers John Schreiber, Ginger Zee, Greensky Bluegrass, The Accidentals, Marvin Sapp and more.

 

LANSING, MICH. – Pure...

 

Contact:

Kathleen Achtenberg

[email protected]

 

• New message encourages residents to stay unified and connected while social distancing during COVID-19 outbreak
• #OnePureMichigan initiative to include inspiring billboard messages for essential workers and others on the road, virtual...

 

Contact:

Kathleen Achtenberg

[email protected]

 

• #VirtualPureMichigan provides inspiration, while encouraging action to “flatten the curve” of COVID-19 through social distancing

 

LANSING, Mich. – Pure Michigan is going virtual. From live cams featuring beautiful beaches to virtual tours...

 

Contact:

Kathleen Achtenberg

[email protected]

 

• Newest episode featuring central Upper Peninsula premiering at Island Resort & Casino
• Event is free, open to the public

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LANSING, Mich. – Visitors, residents, and...

 

Contact:

Kathleen Achtenberg

[email protected]

 

• New campaign insights include first ever national Pure Michigan fall campaign.
• Pure Michigan campaign provided visitors with ideas that led to more active, longer trips with higher spending in 2019.
• Pure Michigan continues to evolve...

Contact:

Kathleen Achtenberg

[email protected] 

 

  
Contact:
Kathleen Achtenberg
[email protected] 
 
LANSING, Mich. – There are plenty of new experiences and adventures in store for visitors in Michigan. From new businesses, attractions and restaurants to events, special exhibits and expansions, now is the perfect time to plan your trip.
 

NEW...

 

Contact:

Kathleen Achtenberg

[email protected] 

 

• According to U.S. Travel Association, more than half of American workers failed to use all of their time off in 2018
• In 2018, visitors to Michigan spent $25.7 billion, generating $2.8 billion in state and local taxes
• Find a package or...

Marketing and Public Relations Efforts of Travel Michigan, Traverse City, Frankenmuth and Crystal Mountain Recognized by Travel Industry



NEW YORK CITY – At the 63rd annual Adrian Awards, the Hospitality Sales & Marketing Association International (HSMAI) last night honored Travel Michigan with a...

• Conference taking place Feb. 18-20 in Grand Rapids
• Early bird registration open until Jan. 15

LANSING, Mich. – Tourism representatives, economic development professionals and meeting planners from across Michigan will come together in Grand Rapids Feb. 18-20 for the 2020 Pure Michigan...

• Pure Michigan Store Black Friday/Cyber Monday discounts will be 15 percent or more sitewide
• Shop online to find unique gifts for the Michigan lovers in your life

LANSING, Mich. – As the holiday shopping season gets underway, the Pure Michigan online store offers Pure...