Press Releases
Release Date:
December 12, 2018
LANSING, Mich. – The snowflakes are flying and it’s time to rejoice in another season of exploring the snowy playgrounds of...
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October 26, 2018
LANSING, Mich. – A small piece of Pure Michigan has arrived at the White House – a white pumpkin adorned with fall foliage in the shape of the state – to represent Michigan during...
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September 6, 2018
LANSING, Mich. – As Michigan ushers in the vibrant colors of fall, the season goes beyond the changing 
leaves and pumpkin spice lattes. From tailgates to apple...
leaves and pumpkin spice lattes. From tailgates to apple...Release Date:
August 2, 2018
LANSING, Mich. – Pure Michigan is partnering with Detroit artist Sheefy McFly to install murals in Chicago as part of the Pure Michigan Seek AuthentiCITY campaign that showcases the unique cultures found in Michigan’s largest cities. Aimed at encouraging Chicago residents to visit Michigan,...
Release Date:
June 21, 2018
LANSING, Mich. – Pure Michigan is celebrating the first day of summer with scoops of ice cream and an invitation to residents in Chicago, Indianapolis and Cleveland to experience the best the season has to offer in the Great Lakes State.
As a part of its Long Live Summer campaign...
As a part of its Long Live Summer campaign...
Release Date:
June 11, 2018
LANSING, Mich. – Michigan’s downtowns offer vibrant art and music scenes, tastes that reflect global diversity and nightly entertainment that help visitors get to know the city. Pure Michigan is celebrating the dynamic and authentic urban environments across the state with a new digital campaign...
Release Date:
May 16, 2018
LANSING, Mich. – From the rolling hills of southeast Michigan to the craggy shores of Lake Superior, Michigan’s more than 650 public golf courses make the state one of the top golf destinations in the country.
To bring attention to this golf mecca, Pure Michigan is showcasing 18...
Release Date:
May 2, 2018
LANSING, Mich. – Michigan offers America’s perfect summer destination – with long days, cool nights, and more than 11,000 inland lakes in between, Pure Michigan is the perfect summer playground. Building on the national cable advertising campaign that has been running since March, Travel Michigan...
Release Date:
April 26, 2018
LANSING, Mich. – Michigan is one of the top golf destinations in the country with more than 650 courses and bountiful stay-and-play package options attracting travelers from across the nation.
For the 2018 golf season, Michigan is building on that reputation with new courses,...
For the 2018 golf season, Michigan is building on that reputation with new courses,...
Release Date:
March 29, 2018
LANSING, Mich. – As Michigan’s tourism industry prepares for the warm weather travel season, the Pure Michigan advertising campaign continues to deliver an overwhelmingly positive impact for the state’s economy according to a new study released today at the 2018 Pure Michigan Governor’s Conference...
Release Date:
March 12, 2018
LANSING, Mich. – As travelers look ahead to the sunny days and warm temperatures of a Pure Michigan summer, the award-winning Pure Michigan advertising campaign hits the airwaves for audiences across the nation to inspire both spring and summer travel this season. In addition to the broadcast...
Release Date:
February 21, 2018
LANSING, Mich. – Upholding its reputation as an award-winning brand, Pure Michigan was recognized by the Hospitality Sales and Marketing Association International (HSMAI) Tuesday night with three Adrian Awards in the gold, silver and bronze categories.
The awards received by Pure...
The awards received by Pure...
Release Date:
February 13, 2018
LANSING, Mich. – In 2018, there are plenty of new adventures in store for visitors to Pure Michigan – from new businesses, attractions and events to special exhibits and expansions. Whether you are discovering Michigan for the first time, or rediscovering a favorite destination...
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January 24, 2018
LANSING, Mich. – On January 30, Pure Michigan is collaborating with its national partners to give fans a reason to plan a Michigan getaway this year. In honor of National Plan for Vacation Day, Pure Michigan has launched a...
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November 21, 2017
LANSING, Mich. – Winter time is play time in Pure Michigan, and Travel Michigan is promoting this spectacular season with the launch of its regional winter advertising campaign on November 27. Digital ads have been promoting winter recreation in the state since the beginning of the month, but...
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November 15, 2017
LANSING, Mich. – As hunters across the state head to deer camp, deer blinds or a tree-stand, Opening Day in Michigan brings with it not only generations worth of traditions, but also significant economic impact in the state...
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October 3, 2017
LANSING, Mich. – While the cross-state rivalry between University of Michigan and Michigan State University football goes back generations, all can agree the annual meeting on the field between the two teams is an event and a tradition that captures the spirit of Pure Michigan.
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Release Date:
September 12, 2017
LANSING, Mich. – As Michigan ushers in the vibrant colors of the fall, Pure Michigan has launched a new adventure to inspire travelers to explore the state this season. Fans are invited to join the scenic routes of three travelers as they journey across Michigan over the next six weeks, with...
Release Date:
September 8, 2017
LANSING, Mich. – Less than a year after its launch, the new michigan.org website has received national recognition for outstanding achievement in web development. The site was named Best Travel Website by the Web Marketing Association as part...
Release Date:
August 30, 2017
LANSING, Mich. – The U.S. Travel Association and the National Council of State Tourism Directors (NCSTD) recognized the Pure Michigan campaign last night with a Mercury Award for Best Broadcast Advertising: TV.
“In the past two years, we have made a significant effort to respond...
“In the past two years, we have made a significant effort to respond...