Press Releases

Tourism Continues to Be Economic Driver in Michigan

Contact: Kathleen Achtenberg [email protected] New campaign insights include first ever national Pure Michigan fall campaign. Pure Michigan campaign provided visitors with ideas that led to more active, longer trips with higher spending in 2019. Pure Michigan continues to evolve campaign ...

Discover What’s New in 2020 in Pure Michigan

Contact: Kathleen Achtenberg [email protected] LANSING, Mich. – There are plenty of new experiences and adventures in store for visitors in Michigan. From new businesses, attractions and restaurants to events, special exhibits and expansions, now is the perfect time to plan your trip. NEW ...

Pure Michigan offers the perfect gift this holiday season

Pure Michigan Store Black Friday/Cyber Monday discounts will be 15 percent or more sitewide Shop online to find unique gifts for the Michigan lovers in your life LANSING, Mich. – As the holiday shopping season gets underway, the Pure Michigan online store offers Pure Michigan gifts for everyone on ...

Winter is the perfect time to discover all that Pure Michigan has to offer

Pure Michigan launches Let’s Winter, Urban DNA campaigns to inspire snowy adventures, city travel LANSING, Mich. – Temperatures are dropping and snow is flying, so it’s time for adventure seekers and sports lovers to start planning their winter travel activities in Michigan. Pure Michigan is ...

Cheers to Fall in Michigan: Pure Michigan Autumn IPA Now Available

First public tastings available starting today at Short’s Brewing Company Pub, in Bellaire, and on Saturday, Oct. 5, at Chicago Rare and Wild Beer Fest Pure Michigan Autumn IPA by Short’s Brewing Company, brewed with 100-percent Michigan-grown and harvested ingredients, will begin a multi-week ...

Take an adventure in Pure Michigan this fall

Pure Michigan promotes fall travel to national audience for first time Ad campaign reminds us that fall is a perfect time to explore Michigan’s hidden gems LANSING, Mich. – Summer may be coming to an end, but it doesn’t mean Michigan travel adventures have to. This fall, Pure Michigan will promote ...

Vernors Celebrates Iconic Michigan Lighthouses on Collectible Cans

Lighthouse cans released in time for Michigan Lighthouse Festival Vernors is once again partnering with Pure Michigan to celebrate the Great Lakes State’s coastal landmarks, with limited edition cans featuring eight more iconic Michigan lighthouses. The lighthouses showcased during the promotion ...

Coca-Cola® and Pure Michigan Sweepstakes

Connecting two iconic brands, Coca-Cola and Pure Michigan, promotion encourages travel within Michigan LANSING, Mich. – To encourage travel within Michigan and get shoppers excited about discovering places they may not have been before, The Coca-Cola Company and Pure Michigan have teamed up to give ...

Celebrate Pure Michigan Night at Comerica Park with the Detroit Tigers

DETROIT, Mich. – Fans of Pure Michigan will want to head to the ballpark this Friday, June 14 to be part of Pure Michigan night at Comerica Park as the Detroit Tigers take on the Cleveland Indians. The ceremonial first pitch will be thrown out by Lt. Governor Garlin Gilchrist II. At this year’s Pure ...

“Meanwhile in Michigan” reminds us to discover Michigan’s hidden gems

New radio ads offer Pure Michigan as a cure for the daily grind LANSING, Mich. – Daily life is organized by routine – waiting in traffic during a morning commute, grinding through meetings, checking the next item on the agenda and preparing to start again the next day. Meanwhile in Michigan, the ...

Pure Michigan Debuts Full Ambient Music Album, Pure Sounds of Michigan

Pure Sounds of Michigan is now available in its entirety on major streaming platforms and michigan.org/puresounds The album will be showcased at Movement Music Festival, in Detroit, Memorial Day Weekend, May 25-27 Local Michigan artists and composers take listeners on sunrise-to-sunset tour of state ...

Pure Michigan national advertising campaign signals warmer days ahead

Campaign continues to drive travel, spending to Michigan LANSING, Mich. – Warm weather is just around the corner, and Pure Michigan is launching its latest advertising campaign designed to inspire travel in Michigan this year. Starting today, audiences across the United States will once again see ...

Discover What’s New in Pure Michigan in 2019

New Attractions and Things To Do ADVENTURE & OUTDOOR RECREATION Kayak Flint services will open May 3, 2019, for a full run through the end of October. The livery will operate Friday through Sunday, weather permitting, offering kayak rentals and shuttling to visitors. The original Imagination Station ...

Let's Winter in Pure Michigan

LANSING, Mich. – The snowflakes are flying and it’s time to rejoice in another season of exploring the snowy playgrounds of Michigan. Pure Michigan is welcoming winter with the launch of its regional advertising campaign. Digital ads have been promoting winter recreation in the state since November ...

Experience the Season through Pure Michigan’s #FallFilter

LANSING, Mich. – As Michigan ushers in the vibrant colors of fall, the season goes beyond the changing leaves and pumpkin spice lattes. From tailgates to apple orchards and bonfires to fall color tour excursions, fall in Michigan is truly magic. Pure Michigan is encouraging travelers to experience ...