Press Releases
Release Date:
August 3, 2020
LANSING, Mich. – Building on the “Two Peninsulas, One Pure Michigan” message of strength and unity across the state during COVID-19, Pure Michigan is encouraging businesses, visitors and local communities across the state to take the Pure Michigan Pledge, a promise to uphold local safety protocols and CDC travel guidelines to travel safely this summer season and beyond.
Release Date:
May 4, 2020
LANSING, Mich. – The Tourism Industry Coalition of Michigan (TICOM) and Travel Michigan are again recognizing National Travel and Tourism Week (NTTW), the annual celebration of the contributions and accomplishments of the U.S. travel industry. This year NTTW will spotlight resilience and hope in the face of the coronavirus pandemic with this year’s theme: The Spirit of Travel.
Release Date:
May 1, 2020
LANSING, MICH. – Pure Michigan, MLive Media Group and “Under the Radar Michigan” are hosting a new virtual concert and entertainment series for Michiganders to enjoy while practicing social distancing to benefit the Michigan Restaurant and Lodging Association Education Foundation’s (MRLAEF) Michigan Hospitality Industry Employee Relief Fund.
Release Date:
April 27, 2020
LANSING, Mich. – Pure Michigan is sharing a new effort around “Two Peninsulas, One Pure Michigan” to spread a message of strength and unity as residents throughout the state stay home and stay safe to combat the continued spread of COVID-19. The #OnePureMichigan initiative is intended to serve as a reminder to residents of the value of unity, connectedness and hope even as we are socially distancing.
Release Date:
March 25, 2020
LANSING, Mich. – Pure Michigan is going virtual. From live cams featuring beautiful beaches to virtual tours of unique exhibits, Pure Michigan is helping bring the state’s educational, outdoor and cultural experiences to life at home through its new #VirtualPureMichigan campaign. New virtual experiences will be posted regularly across Pure Michigan’s Facebook, Instagram and Twitter channels in the coming weeks as people are being encouraged to Stay Home and Stay Safe to combat the continued spread of COVID-19.
Release Date:
March 9, 2020
LANSING, Mich. – Visitors, residents, and members of the travel industry and the media are invited to attend a screening of the latest episode of the award-winning PBS television program Under the Radar Michigan at an unveiling event hosted by Pure Michigan, the Under the Radar Michigan team (UTR) and the Hannahville Indian Community. The premiere is taking place on March 12 in Harris.
Release Date:
February 20, 2020
LANSING, Mich. – As the Pure Michigan brand continues to evolve and drive new out-of-state visitors into the state, a report released today at the 2020 Pure Michigan Governor’s Conference on Tourism provides insights into how new strategies and tactics are helping to deliver a positive economic impact in the state.
Release Date:
February 19, 2020
LANSING, Mich. – As the Pure Michigan brand continues to evolve and drive new out-of-state visitors into the state, a report released today at the 2020 Pure Michigan Governor’s Conference on Tourism provides insights into how new strategies and tactics are helping to deliver a positive economic impact in the state.
Release Date:
February 6, 2020
LANSING, Mich. – There are plenty of new experiences and adventures in store for visitors in Michigan. From new businesses, attractions and restaurants to events, special exhibits and expansions, now is the perfect time to plan your trip.
Release Date:
January 27, 2020
LANSING, Mich. (Jan. 27, 2020) – Tuesday, Jan. 28, is National Plan for Vacation Day, and to introduce all that is Pure Michigan to first-time visitors and help Michiganders looking to experience new views, tastes, sounds and adventures their home state has to offer, Travel Michigan is offering its trip planning expertise and has assembled top deals and packages on attractions, resorts, hotels and dining for any vacation planners looking to book their first or next visit to the Great Lakes State.
Release Date:
January 22, 2020
NEW YORK CITY – At the 63rd annual Adrian Awards, the Hospitality Sales & Marketing Association International (HSMAI) last night honored Travel Michigan with a Platinum Award for Public Relations Innovation for the creation of and supporting campaign around the Pure Sounds of Michigan album, in 2019.
Release Date:
January 9, 2020
LANSING, Mich. – Tourism representatives, economic development professionals and meeting planners from across Michigan will come together in Grand Rapids Feb. 18-20 for the 2020 Pure Michigan Governor’s Conference on Tourism. Early bird registration for the event is open until Jan. 15, with a full lineup of events, speakers, sessions, and exhibitions that focus on hospitality and tourism industry.
Release Date:
November 27, 2019
LANSING, Mich. – As the holiday shopping season gets underway, the Pure Michigan online store offers Pure Michigan gifts for everyone on your list. From the gift of travel to unique merchandise, the perfect gift is a simple click away at puremichiganstore.org. Select Pure Michigan merchandise is featured in a holiday collection and a sitewide 15 percent off or more Black Friday/Cyber Monday deal is available from 9:00 am EST on Nov. 29 through 9:00 am EST on Dec. 3.
Release Date:
November 12, 2019
LANSING, Mich. – Temperatures are dropping and snow is flying, so it’s time for adventure seekers and sports lovers to start planning their winter travel activities in Michigan. Pure Michigan is officially welcoming winter with the launch of its regional Let’s Winter advertising campaign, now running in key regional and instate markets through Dec. 31. The campaign will utilize connected TV, online video and digital ads, social media, and outdoor billboards as well as a custom content sponsorship with Sports Illustrated.
Release Date:
October 4, 2019
LANSING, Mich. – Pure Michigan Autumn IPA, the fall travel-inspired IPA brewed with 100-percent Michigan ingredients by Short’s Brewing Company, hits the taps today at Short’s Brewing Company Pub, in Bellaire, before a wider release throughout Michigan next week. On Saturday, Oct. 5, Short’s Brewing Company will also offer pours of Pure Michigan Autumn IPA at the second annual Chicago Rare and Wild Beer Festival.
Release Date:
September 23, 2019
LANSING, Mich. – To commemorate the first official day of fall and inspire travel during the season, Pure Michigan and Short’s Brewing Company have teamed up to create Pure Michigan Autumn IPA, a first-of-its-kind IPA that highlights the state’s agricultural bounty and nationally-recognized craft beer industry.
Release Date:
September 9, 2019
LANSING, Mich. – Summer may be coming to an end, but it doesn’t mean Michigan travel adventures have to. This fall, Pure Michigan will promote fall travel to both national and regional audiences to remind travelers to connect with all the beauty and adventure that await in Pure Michigan during the fall season.
Release Date:
July 25, 2019
Vernors is once again partnering with Pure Michigan to celebrate the Great Lakes State’s coastal landmarks, with limited edition cans featuring eight more iconic Michigan lighthouses.
Release Date:
June 26, 2019
LANSING, Mich. – To encourage travel within Michigan and get shoppers excited about discovering places they may not have been before, The Coca-Cola Company and Pure Michigan have teamed up to give away six themed road trips. Sponsored by Great Lakes Coca-Cola Bottling Associates, Coca-Cola and Pure Michigan, the sweepstakes is open to legal residents of Michigan who are 21 years of age or older at the time of entry. The program began on June 2 and will run until September 15.
Release Date:
June 13, 2019
DETROIT, Mich. – Fans of Pure Michigan will want to head to the ballpark this Friday, June 14 to be part of Pure Michigan night at Comerica Park as the Detroit Tigers take on the Cleveland Indians. The ceremonial first pitch will be thrown out by Lt. Governor Garlin Gilchrist II.