Press Releases
Release Date:
May 27, 2021
Soundtrack to Summer: Pandora Pure Michigan Radio provides the perfect playlist for summer road trips
- Curated playlist aimed at inspiring travel, creating Pure Michigan summer memories
- Travelers can kick off Memorial Day weekend with well-rounded mix of summertime tunes by both ...
Release Date:
May 3, 2021
DEARBORN, Mich. – Tourism industry leaders including the Tourism Industry Coalition of Michigan (TICOM), Travel Michigan, and the Detroit Metro Convention & Visitors Bureau gathered today to kick off the 38th annual National Travel and Tourism Week (NTTW), which unites communities across the country to celebrate the countless ways travel enhances economic growth, American jobs and personal well-being.
Release Date:
April 8, 2021
LANSING, Mich. – As travelers look ahead to sunny days and warmer temperatures, the award-winning Pure Michigan advertising campaign returns for audiences across the Midwest to inspire both spring and summer travel this season. The campaign also encourages safe travel across the state during a critical time for the tourism industry as it continues to recover from the impact of the COVID-19 pandemic.
Release Date:
December 21, 2020
LANSING, Mich. – The snow is starting to fall, ski resorts are open and ready to welcome skiers to the slopes, and it’s time to rejoice in another season of exploring the winter playgrounds of Michigan. Pure Michigan is doing just that as it returns to the airwaves on the first day of winter, just in time to encourage safe travel across the state during a critical time for the tourism industry.
Release Date:
December 17, 2020
LANSING, Mich. – The holiday shopping countdown is on, and Pure Michigan is encouraging shoppers to consider giving Michigan-made products, supporting local retailers and restaurants, or presenting the perfect Michigan getaway as a special holiday gift this year.
Release Date:
November 24, 2020
LANSING, Mich. – Thanksgiving and the holiday season are fast approaching, and the Michigan Economic Development Corporation is urging Michiganders to shop, eat, and travel safely in their own neighborhoods and downtowns through a new “Support Local” campaign.
Release Date:
September 22, 2020
LANSING, Mich. – Kicking off the official first day of fall and aiming to inspire travel during peak foliage season, Pure Michigan and Short’s Brewing Company are once again teaming up to release Pure Michigan Autumn IPA, a 100 percent Michigan-grown and harvested IPA that highlights the state’s agricultural bounty and nationally-recognized craft beer industry. The effort will also encourage travelers to #HopIntoMichigan with socially distanced fall travel.
Release Date:
September 18, 2020
LANSING, Mich. – As the seasons change across the state, so do the opportunities to experience the best of Pure Michigan – from the vibrant colors of fall to the unique recreational activities of winter. Those looking to plan their getaway in the coming seasons can now order the 2020 Pure Michigan Fall/Winter Travel Guide, or read the digital version at www.michigan.org/travel-guide.
Release Date:
August 3, 2020
LANSING, Mich. – Building on the “Two Peninsulas, One Pure Michigan” message of strength and unity across the state during COVID-19, Pure Michigan is encouraging businesses, visitors and local communities across the state to take the Pure Michigan Pledge, a promise to uphold local safety protocols and CDC travel guidelines to travel safely this summer season and beyond.
Release Date:
May 4, 2020
LANSING, Mich. – The Tourism Industry Coalition of Michigan (TICOM) and Travel Michigan are again recognizing National Travel and Tourism Week (NTTW), the annual celebration of the contributions and accomplishments of the U.S. travel industry. This year NTTW will spotlight resilience and hope in the face of the coronavirus pandemic with this year’s theme: The Spirit of Travel.
Release Date:
May 1, 2020
LANSING, MICH. – Pure Michigan, MLive Media Group and “Under the Radar Michigan” are hosting a new virtual concert and entertainment series for Michiganders to enjoy while practicing social distancing to benefit the Michigan Restaurant and Lodging Association Education Foundation’s (MRLAEF) Michigan Hospitality Industry Employee Relief Fund.
Release Date:
April 27, 2020
LANSING, Mich. – Pure Michigan is sharing a new effort around “Two Peninsulas, One Pure Michigan” to spread a message of strength and unity as residents throughout the state stay home and stay safe to combat the continued spread of COVID-19. The #OnePureMichigan initiative is intended to serve as a reminder to residents of the value of unity, connectedness and hope even as we are socially distancing.
Release Date:
March 25, 2020
LANSING, Mich. – Pure Michigan is going virtual. From live cams featuring beautiful beaches to virtual tours of unique exhibits, Pure Michigan is helping bring the state’s educational, outdoor and cultural experiences to life at home through its new #VirtualPureMichigan campaign. New virtual experiences will be posted regularly across Pure Michigan’s Facebook, Instagram and Twitter channels in the coming weeks as people are being encouraged to Stay Home and Stay Safe to combat the continued spread of COVID-19.
Release Date:
March 9, 2020
LANSING, Mich. – Visitors, residents, and members of the travel industry and the media are invited to attend a screening of the latest episode of the award-winning PBS television program Under the Radar Michigan at an unveiling event hosted by Pure Michigan, the Under the Radar Michigan team (UTR) and the Hannahville Indian Community. The premiere is taking place on March 12 in Harris.
Release Date:
February 20, 2020
LANSING, Mich. – As the Pure Michigan brand continues to evolve and drive new out-of-state visitors into the state, a report released today at the 2020 Pure Michigan Governor’s Conference on Tourism provides insights into how new strategies and tactics are helping to deliver a positive economic impact in the state.
Release Date:
February 19, 2020
LANSING, Mich. – As the Pure Michigan brand continues to evolve and drive new out-of-state visitors into the state, a report released today at the 2020 Pure Michigan Governor’s Conference on Tourism provides insights into how new strategies and tactics are helping to deliver a positive economic impact in the state.
Release Date:
February 6, 2020
LANSING, Mich. – There are plenty of new experiences and adventures in store for visitors in Michigan. From new businesses, attractions and restaurants to events, special exhibits and expansions, now is the perfect time to plan your trip.
Release Date:
January 27, 2020
LANSING, Mich. (Jan. 27, 2020) – Tuesday, Jan. 28, is National Plan for Vacation Day, and to introduce all that is Pure Michigan to first-time visitors and help Michiganders looking to experience new views, tastes, sounds and adventures their home state has to offer, Travel Michigan is offering its trip planning expertise and has assembled top deals and packages on attractions, resorts, hotels and dining for any vacation planners looking to book their first or next visit to the Great Lakes State.
Release Date:
January 22, 2020
NEW YORK CITY – At the 63rd annual Adrian Awards, the Hospitality Sales & Marketing Association International (HSMAI) last night honored Travel Michigan with a Platinum Award for Public Relations Innovation for the creation of and supporting campaign around the Pure Sounds of Michigan album, in 2019.
Release Date:
January 9, 2020
LANSING, Mich. – Tourism representatives, economic development professionals and meeting planners from across Michigan will come together in Grand Rapids Feb. 18-20 for the 2020 Pure Michigan Governor’s Conference on Tourism. Early bird registration for the event is open until Jan. 15, with a full lineup of events, speakers, sessions, and exhibitions that focus on hospitality and tourism industry.