Press Releases

Contact: Kathleen Achtenberg 517.489.0557 [email protected] Campaign marks return to national advertising efforts to promote Michigan as winter travel destination LANSING, Mich. – The temperatures are continuing to drop, and snow is starting to make its annual appearance, signaling the time ...

Contact: Otie McKinley 517.930.8049 [email protected] LANSING, Mich. – The release of the Fall and Winter Travel Guide is a sign that the weather is starting to cool, spectacular fall colors are near, and snow-laden playgrounds are right around the corner. For those looking to start planning ...

Contact: Kathleen Achtenberg 517.489.0557 [email protected] Michigan Cares for Tourism launches auction for the chance to win the Pure Michigan Guitar, custom made by Wallace Detroit Guitars Handcrafted, one-of-a-kind guitar made of reclaimed wood from the former Packard Assembly Plant in ...

Contact: Kathleen Achtenberg [email protected] There’s still time to support local businesses and get the perfect Michigan-inspired gift for everyone on your list LANSING, Mich. – The holiday shopping countdown has begun, and Pure Michigan is again encouraging shoppers to consider giving ...

Contact: Kathleen Achtenberg [email protected] Pure Michigan launches winter travel campaign on Nov. 17 LANSING, Mich. – Temperatures are dropping and snow is starting to fall, and it’s time for families, adventure seekers and winter enthusiasts to start planning their winter travel ...

Contact: Kathleen Achtenberg [email protected] Pure Michigan Autumn IPA, 100 percent brewed with Michigan-grown and harvested ingredients, returns for third year Short’s Brewing Company to expand Pure Michigan Autumn IPA distribution outside of Michigan to Colorado, Indiana, Illinois and ...

Contact: Kathleen Achtenberg [email protected] Regional and in-state advertising encouraging fall travel kicks-off ahead of Labor Day; aims to sustain economic momentum and benefits from busy 2021 summer travel season LANSING, Mich. – With refreshing cool air and nights full of stars ...

Contact: Kathleen Achtenberg [email protected] In partnership with The Mighty Mitten, 10 percent of profits will help restore historic, cultural and natural attractions throughout the state through donations to Michigan Cares for Tourism LANSING, Mich. – This year marks the 15th anniversary ...

Contact: Kathleen Achtenberg [email protected] Curated playlist aimed at inspiring travel, creating Pure Michigan summer memories Travelers can kick off Memorial Day weekend with well-rounded mix of summertime tunes by both Michigan and non-Michigan artists Playlist is six hours long, ideal ...

Community, government and tourism leaders gather to tout economic benefits of tourism to state DEARBORN, Mich. – Tourism industry leaders including the Tourism Industry Coalition of Michigan (TICOM), Travel Michigan, and the Detroit Metro Convention & Visitors Bureau gathered today to kick off the ...

​ Contact: Kathleen Achtenberg [email protected] New ad, “Catch Up,” encourages travelers to make up for lost time, get outside and enjoy summer safely Still Pure Michigan campaign continues to encourage businesses, tourists and communities alike to follow and promote COVID-19 safety ...

Contact: Kathleen Achtenberg [email protected] Pure Michigan launches new winter travel campaign on first day of winter, Dec. 21 New ad, Still Pure, encourages safe travel while enjoying outdoor activities in the winter months Pure Michigan returns to the airwaves for the first time in more ...

Contact: Kathleen Achtenberg [email protected] It’s not too late to support local businesses and get the perfect Michigan-inspired gift for everyone on your list LANSING, Mich. – The holiday shopping countdown is on, and Pure Michigan is encouraging shoppers to consider giving Michigan-made ...

Contact: Kathleen Achtenberg [email protected] New campaign intended to inspire Michiganders to safely support small businesses in all corners of the state LANSING, Mich. – Thanksgiving and the holiday season are fast approaching, and the Michigan Economic Development Corporation is urging ...

Contact: Kathleen Achtenberg [email protected] Pure Michigan Autumn IPA, 100 percent brewed with Michigan-grown and harvested ingredients, returns for second year Virtual happy hour will be held Oct. 8 where viewers can learn from special guests how to pair Pure Michigan Autumn IPA and other ...

Contact: Kathleen Achtenberg [email protected] LANSING, Mich. – As the seasons change across the state, so do the opportunities to experience the best of Pure Michigan – from the vibrant colors of fall to the unique recreational activities of winter. Those looking to plan their getaway in the ...

Contact: Kathleen Achtenberg [email protected] The Pure Michigan Pledge encourages businesses, tourists and local communities alike to follow and promote COVID-19 safety guidelines to help ensure the best experiences this summer travel season and beyond LANSING, Mich. – Building on the “Two ...

Contact: Kathleen Achtenberg [email protected] Tourism Industry Coalition of Michigan and Travel Michigan to Look Ahead to Recovery during 37th Annual NTTW (May 3-9) LANSING, Mich. – The Tourism Industry Coalition of Michigan (TICOM) and Travel Michigan are again recognizing National Travel ...

Contact: Kathleen Achtenberg [email protected] Five-day series to premiere May 4, at 7 p.m., with appearances by Detroit Red Wings Head Coach Jeff Blashill, Detroit Tigers John Schreiber, Ginger Zee, Greensky Bluegrass, The Accidentals, Marvin Sapp and more. LANSING, MICH. – Pure Michigan ...

Contact: Kathleen Achtenberg [email protected] New message encourages residents to stay unified and connected while social distancing during COVID-19 outbreak #OnePureMichigan initiative to include inspiring billboard messages for essential workers and others on the road, virtual concert ...

Contact: Kathleen Achtenberg [email protected] #VirtualPureMichigan provides inspiration, while encouraging action to “flatten the curve” of COVID-19 through social distancing LANSING, Mich. – Pure Michigan is going virtual. From live cams featuring beautiful beaches to virtual tours of ...

Contact: Kathleen Achtenberg [email protected] Newest episode featuring central Upper Peninsula premiering at Island Resort & Casino Event is free, open to the public ​ LANSING, Mich. – Visitors, residents, and members of the travel industry and the media are invited to attend a screening of ...

Contact: Kathleen Achtenberg [email protected] New campaign insights include first ever national Pure Michigan fall campaign. Pure Michigan campaign provided visitors with ideas that led to more active, longer trips with higher spending in 2019. Pure Michigan continues to evolve campaign ...

Contact: Kathleen Achtenberg [email protected] Industry awards recognize individuals, tourism entities that exemplify best practices, impact on industry Latest round of Pure Michigan Trails and Towns designations also announced Conference taking place Feb. 18-20 in Grand Rapids GRAND RAPIDS ...

Contact: Kathleen Achtenberg [email protected] LANSING, Mich. – There are plenty of new experiences and adventures in store for visitors in Michigan. From new businesses, attractions and restaurants to events, special exhibits and expansions, now is the perfect time to plan your trip. NEW ...

Contact: Kathleen Achtenberg [email protected] According to U.S. Travel Association, more than half of American workers failed to use all of their time off in 2018 In 2018, visitors to Michigan spent $25.7 billion, generating $2.8 billion in state and local taxes Find a package or deal to ...

Marketing and Public Relations Efforts of Travel Michigan, Traverse City, Frankenmuth and Crystal Mountain Recognized by Travel Industry NEW YORK CITY – At the 63rd annual Adrian Awards, the Hospitality Sales & Marketing Association International (HSMAI) last night honored Travel Michigan with a ...

Conference taking place Feb. 18-20 in Grand Rapids Early bird registration open until Jan. 15 LANSING, Mich. – Tourism representatives, economic development professionals and meeting planners from across Michigan will come together in Grand Rapids Feb. 18-20 for the 2020 Pure Michigan Governor’s ...

Pure Michigan Store Black Friday/Cyber Monday discounts will be 15 percent or more sitewide Shop online to find unique gifts for the Michigan lovers in your life LANSING, Mich. – As the holiday shopping season gets underway, the Pure Michigan online store offers Pure Michigan gifts for everyone on ...

Pure Michigan launches Let’s Winter, Urban DNA campaigns to inspire snowy adventures, city travel LANSING, Mich. – Temperatures are dropping and snow is flying, so it’s time for adventure seekers and sports lovers to start planning their winter travel activities in Michigan. Pure Michigan is ...

First public tastings available starting today at Short’s Brewing Company Pub, in Bellaire, and on Saturday, Oct. 5, at Chicago Rare and Wild Beer Fest Pure Michigan Autumn IPA by Short’s Brewing Company, brewed with 100-percent Michigan-grown and harvested ingredients, will begin a multi-week ...

Pure Michigan Autumn IPA is 100 percent brewed with Michigan-grown and harvested ingredients, the first IPA of its kind Limited time IPA kicks off the official start of fall, inspiring travel to more than 300 breweries across the Great Beer State First tastings will be available at Short’s Pub in ...

Pure Michigan promotes fall travel to national audience for first time Ad campaign reminds us that fall is a perfect time to explore Michigan’s hidden gems LANSING, Mich. – Summer may be coming to an end, but it doesn’t mean Michigan travel adventures have to. This fall, Pure Michigan will promote ...

Lighthouse cans released in time for Michigan Lighthouse Festival Vernors is once again partnering with Pure Michigan to celebrate the Great Lakes State’s coastal landmarks, with limited edition cans featuring eight more iconic Michigan lighthouses. The lighthouses showcased during the promotion ...

Connecting two iconic brands, Coca-Cola and Pure Michigan, promotion encourages travel within Michigan LANSING, Mich. – To encourage travel within Michigan and get shoppers excited about discovering places they may not have been before, The Coca-Cola Company and Pure Michigan have teamed up to give ...

DETROIT, Mich. – Fans of Pure Michigan will want to head to the ballpark this Friday, June 14 to be part of Pure Michigan night at Comerica Park as the Detroit Tigers take on the Cleveland Indians. The ceremonial first pitch will be thrown out by Lt. Governor Garlin Gilchrist II. At this year’s Pure ...

New radio ads offer Pure Michigan as a cure for the daily grind LANSING, Mich. – Daily life is organized by routine – waiting in traffic during a morning commute, grinding through meetings, checking the next item on the agenda and preparing to start again the next day. Meanwhile in Michigan, the ...

Pure Sounds of Michigan is now available in its entirety on major streaming platforms and michigan.org/puresounds The album will be showcased at Movement Music Festival, in Detroit, Memorial Day Weekend, May 25-27 Local Michigan artists and composers take listeners on sunrise-to-sunset tour of state ...

Pure Sounds of Michigan takes listeners on sunrise-to-sunset tour of state through tracks composed with natural sounds recorded in Michigan State Parks Michigan State Park Centennial honored throughout the project The album is the first-of-its-kind for a U.S. travel brand LANSING, Mich. – Combining ...

Leading summer golf destination welcomes golf travelers in 2019 Release Date: April 17, 2019 LANSING, Mich. – Michigan is one of the leading golf destinations in the country and often referred to as America’s Summer Golf Capital. More than 650 public golf courses and world-class resort destinations ...

Newest Pure Michigan spot appearing in theaters across the Midwest and on national cable channels Partnerships with The Weather Channel, Outside Online and Spotify highlighting the beauty of Michigan’s night skies LANSING, Mich. – As the sun goes down and the day ends, a luminous view is presented ...

Campaign continues to drive travel, spending to Michigan LANSING, Mich. – Warm weather is just around the corner, and Pure Michigan is launching its latest advertising campaign designed to inspire travel in Michigan this year. Starting today, audiences across the United States will once again see ...

Contact: Kathleen Achtenberg [email protected] 517.489.0557 Newest Pure Michigan spot debuted today in Harris LANSING, Mich. – As Michiganders and travelers from around the country and beyond start thinking about warm-weather getaways, a new Pure Michigan commercial featuring Michigan’s Upper ...

New Attractions and Things To Do ADVENTURE & OUTDOOR RECREATION Kayak Flint services will open May 3, 2019, for a full run through the end of October. The livery will operate Friday through Sunday, weather permitting, offering kayak rentals and shuttling to visitors. The original Imagination Station ...

Vice President of Travel Michigan David Lorenz also honored NEW YORK CITY – The Hospitality Sales & Marketing Association International (HSMAI) honored the Pure Michigan team with Gold and Silver Adrian Awards for advertising and public relations excellence during the 62nd annual Adrian Awards, the ...

LANSING, Mich. – The snowflakes are flying and it’s time to rejoice in another season of exploring the snowy playgrounds of Michigan. Pure Michigan is welcoming winter with the launch of its regional advertising campaign. Digital ads have been promoting winter recreation in the state since November ...

LANSING, Mich. – A small piece of Pure Michigan has arrived at the White House – a white pumpkin adorned with fall foliage in the shape of the state – to represent Michigan during The White House Halloween Party this weekend. Michigan will be one of 42 destinations featured through pumpkins at the ...

LANSING, Mich. – As Michigan ushers in the vibrant colors of fall, the season goes beyond the changing leaves and pumpkin spice lattes. From tailgates to apple orchards and bonfires to fall color tour excursions, fall in Michigan is truly magic. Pure Michigan is encouraging travelers to experience ...

LANSING, Mich. – Pure Michigan is partnering with Detroit artist Sheefy McFly to install murals in Chicago as part of the Pure Michigan Seek AuthentiCITY campaign that showcases the unique cultures found in Michigan’s largest cities. Aimed at encouraging Chicago residents to visit Michigan, the ...