Press Releases

Second Round of Grants Approved to Help Make Travel More Accessible in Michigan

LANSING, Mich. – The Michigan Strategic Fund (MSF) today approved $366,637 in federal Department of Commerce Economic Development Administration (EDA) funds for 11 local destination marketing organizations (DMOs) to conduct community accessibility audits and to meet the needs of the visually impaired by making destination websites more accessible.

On the Clock: Pure Michigan, Michigan Economic Development Corporation and Visit Detroit Team Up on New Campaign Showcasing Detroit Swagger

DETROIT, Mich - April 12, 2024 - Pure Michigan, the Michigan Economic Development Corporation and Visit Detroit have teamed up on a once-in-a-lifetime campaign showing what makes Detroit both an epic sports town and an ideal place to live, work and play ahead of the NFL Draft presented by Bud Light in Detroit for the first time from April 25-27, 2024.

Pure Michigan Offers Renewed Perspectives with Expanded "Keep It Fresh" Campaign

LANSING, Mich - Mar. 28, 2024 - As Michiganders welcome the arrival of spring and the season of renewal, Pure Michigan is encouraging travelers to come experience all the freshness the Great Lakes State has to offer from cultural experiences in vibrant cities to adventures in the great outdoors and everything in between.

Pure Michigan Honored with Four 2023 HSMAI Adrian Awards

LANSING, Mich. – Feb. 16, 2024 - Pure Michigan is building on its legacy as an award-winning travel brand with the addition of four Bronze Adrian Award honors from the Hospitality Sales and Marketing Association International (HSMAI).

‘Keep It Fresh’ Campaign Hits on Opportunity to Find Fresh Perspective in Pure Michigan

LANSING, Mich. – April 4, 2023 – As warmer temperatures usher in the change to spring and summer, Pure Michigan is inviting people to “Keep It Fresh” with its new campaign designed to welcome and inspire visitors through fresh travel perspectives and new voices. This includes the addition of Detroit poet jessica Care moore who will be adding her fresh voice to the TV campaign.

Pursue Your Pure: Pure Michigan Launches Winter Advertising Campaign with Two Spots, Loud & Heart of Winter

LANSING, Mich. – The temperatures are continuing to drop, and snow is starting to make its annual appearance, signaling the time for friends and families to start planning their winter adventures. To support those planning efforts, Pure Michigan is officially launching its national winter advertising campaign. This season, the campaign features two new advertising spots: Loud and Heart of Winter.

Pure Michigan Tunes into State’s Musical History with Custom-Made Guitar

LANSING, Mich. – In a nod to Michigan’s rich musical and manufacturing heritage, the volunteer-based Michigan Cares for Tourism (MC4T) nonprofit has officially launched an auction for the Pure Michigan guitar, a handcrafted, one-of-a-kind instrument created by Wallace Detroit Guitars.

Tourism Continues to Be Economic Driver in Michigan



Kathleen Achtenberg

[email protected]


  • New campaign insights include first ever national Pure Michigan fall campaign.
  • Pure Michigan campaign provided visitors with ideas that led to more active, longer trips with higher spending in 2019.
  • Pure Michigan continues to evolve...

Discover What’s New in 2020 in Pure Michigan



Kathleen Achtenberg

[email protected] 


LANSING, Mich. – There are plenty of new experiences and adventures in store for visitors in Michigan. From new businesses, attractions and restaurants to events, special exhibits and expansions, now is the perfect time to plan your trip.


Pure Michigan offers the perfect gift this holiday season


  • Pure Michigan Store Black Friday/Cyber Monday discounts will be 15 percent or more sitewide
  • Shop online to find unique gifts for the Michigan lovers in your life


Michigan Mittens hanging on Christmas Tree
Michigan Mittens

LANSING, Mich. – As the holiday shopping season gets underway, the Pure Michigan online store offers Pure...

Winter is the perfect time to discover all that Pure Michigan has to offer


Pure Michigan launches Let’s Winter, Urban DNA campaigns to inspire snowy adventures, city travel


Downhill skier on fresh-groomed snow
Skiing in Michigan | Photo Courtesy of Pure Michigan


LANSING, Mich. –
Temperatures are dropping and snow is flying, so it’s time for adventure seekers and sports lovers to start planning...

Cheers to Fall in Michigan: Pure Michigan Autumn IPA Now Available


Pure Michigan Autumn IPA in woods
Pure Michigan Autumn IPA


  • First public tastings available starting today at Short’s Brewing Company Pub, in Bellaire, and on Saturday, Oct. 5, at Chicago Rare and Wild Beer Fest
  • Pure Michigan Autumn IPA by Short’s Brewing Company, brewed with 100-percent Michigan-grown and harvested...

Take an adventure in Pure Michigan this fall


  • Pure Michigan promotes fall travel to national audience for first time
  • Ad campaign reminds us that fall is a perfect time to explore Michigan’s hidden gems 

LANSING, Mich. – Summer may be coming to an end, but it doesn’t mean Michigan travel adventures have to. This fall, Pure Michigan will...

Vernors Celebrates Iconic Michigan Lighthouses on Collectible Cans

Lighthouse cans released in time for Michigan Lighthouse Festival

2019 Vernors Lighthouse cans displayed on the beach
2019 Vernors Lighthouse Cans | Photo Courtesy of Pure Michigan

Vernors is once again partnering with Pure Michigan to celebrate the Great Lakes State’s coastal landmarks, with limited edition cans featuring eight more iconic...

Coca-Cola® and Pure Michigan Sweepstakes


Connecting two iconic brands, Coca-Cola and Pure Michigan, promotion encourages travel within Michigan

LANSING, Mich. – To encourage travel within Michigan and get shoppers excited about discovering places they may not have been before, The Coca-Cola Company and Pure Michigan have teamed up to...

Celebrate Pure Michigan Night at Comerica Park with the Detroit Tigers

Comerica Park on Pure Michigan Night
Photo courtesy of the Detroit Tigers

DETROIT, Mich. – Fans of Pure Michigan will want to head to the ballpark this Friday, June 14 to be part of Pure Michigan night at Comerica Park as the Detroit Tigers take on the Cleveland Indians. The ceremonial first pitch will be thrown out by Lt...

“Meanwhile in Michigan” reminds us to discover Michigan’s hidden gems

New radio ads offer Pure Michigan as a cure for the daily grind

LANSING, Mich. – Daily life is organized by routine – waiting in traffic during a morning commute, grinding through meetings, checking the next item on the agenda and preparing to start again the next day. Meanwhile in Michigan, the...

Pure Michigan Debuts Full Ambient Music Album, Pure Sounds of Michigan

  • Pure Sounds of Michigan is now available in its entirety on major streaming platforms and
  • The album will be showcased at Movement Music Festival, in Detroit, Memorial Day Weekend, May 25-27
  • Local Michigan artists and composers take listeners on sunrise-to-sunset tour of...