Get Inspired for Winter and Show Off Your Snow Day Dance Moves

Release Date

December 29, 2015

LANSING, Mich. – Pure Michigan is calling on people across Michigan, and beyond, to help inspire Mother Nature to bring on the fresh powder through a ritual – the snow dance – that kids have been using for generations when wishing for a snow day. Starting today, people across the state and throughout the nation will be able to share their best snow day dance moves on social media and michigan.org to bring on the snow for the remainder of the winter season.

Participants are invited to upload a video of their best snow day dance moves at michigan.org/snowdaydance or post their moves on Instagram using the hashtags #PureMichigan and #MiSnowDayDance. Throughout the next two months, these snow dance moves will be featured across Pure Michigan social channels and in an official Pure Michigan Snow Day Dance video. Entries may be submitted through February 29, 2016.

“Snow is such a critical ingredient to making the most of a Pure Michigan winter and we want people all across Michigan to get in on the snow dance action,” said Dave Lorenz, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. “This is a fun ritual that brings out the kid in everyone and reminds people to use some of those extra vacation days to plan a Pure Michigan Snow Day with their friends and family this year.”

To jumpstart some snow dance inspiration, Tom Daldin, host of the PBS Show Under the Radar, hit the streets for Pure Michigan to capture some snow dance moves and keep the flakes flying. Check out the Snow Day Dance page to see these snow dances in action and send Pure Michigan a snow dance of your own.

Snow dance submissions must be an original video, up to 30 seconds in length, which features participants showing off snow day dance moves. Videos cannot contain music and individuals who submit their snow dance video through Instagram must have a public account.

Michigan is a winter wonderland; home to 6,500 miles of snowmobile trails and 3,000 miles of cross country skiing trails. It is also the birthplace of organized skiing and snowboarding and ranks second in the nation for number of skiing areas found across the state. To inspire winter getaways, Pure Michigan has resources for travelers including michigan.org/snowday and the official Pure Michigan Winter Travel Guide, which can be downloaded at michigan.org/travel-guide.

Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.

For more on the MEDC and its initiatives, visit: michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org.

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