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Making Michigan Bookable

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Tourism Exchange in Partnership with Pure Michigan

Travel Michigan and the Michigan Economic Development Corporation are proud to partner with Tourism Exchange USA to provide Michigan-based travel destinations and tourism-focused businesses with access to this global online marketplace for domestic and international travel planners.

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Tourism Exchange Workshops: Making your Michigan tourism business more bookable

Travel Michigan and Tourism Exchange USA are hosting two virtual educational workshops June 26 and July 16. These one-hour sessions are designed to inform suppliers (accommodations, attractions, events, experiences), DMO’s and industry associations within Michigan about the benefits of getting connected to the Tourism Exchange USA platform and provide them with content to increase awareness and adoption of the platform with members and partners. Registration links for each session are below.

Who should attend?  

  • Local suppliers like accommodations, attractions, activities, tours, ticketed foodie events.
  • DMO/CVB team members, member/partner services, domestic and travel trade sales, and other partners in your local industry.

Virtual Workshop Schedule:

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What is the Tourism Exchange?

Tourism Exchange USA is a B2B marketplace that provides an online booking and channel management solution for tourism-facing businesses with no upfront costs. 

By partnering with globally recognized distribution channels like Booking.com, Expedia, Google, and more, The Exchange enables Michigan’s tourism businesses to get connected to a wide range of niche distributors, ultimately expanding their sales, boosting their profitability, and reaching more visitors from around the world.

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How does it work?

Tourism Exchange USA enables suppliers (accommodations, attractions, events, experiences) to manage live availability, pricing and bookings across multiple distributors within a one-stop, online marketplace.

Tourism Exchange USA Process Flow

The Tourism Exchange platform is already connected to popular industry booking systems and channel managers like bookeo, SiteMinder, FareHarbor, RMS, roomMaster, and more. With the ability to pull rates and availability from your booking system, this information is updated throughout the platform in real time.

Learn More Here

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Who should participate in The Exchange?

Destinations - local destination marketing organizations (DMOs) and municipal, county and tribal governments

  • Create new distribution opportunities for local partners and businesses
  • Increase efficiency, reduce costs, and keep visitor dollars in your local community/region
  • More destination benefits here

Suppliers - resorts, hotels, tours, attractions, experiences, events, food & beverage experiences

  • Connect an existing booking system directly to the Exchange or take advantage of built-in accommodation and attraction booking tools for no upfront cost
  • Manage bookings through multiple distribution partners/channels to decrease costs and drive need periods 
  • Access your dashboard to track bookings and revenue by distributors
  • More supplier benefits here

Distributors - online travel agents (OTAs), tour operators

  • Source new products and content at no cost 
  • Access high-quality destinations and experience imagery and descriptions for your own marketing needs to better position and sell products to your customers
  • More distributor benefits here

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