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Blue Water Promotions proudly presents the 18th annual Traverse City Boat Show, March 13-15, 2026, at the Grand Traverse County Civic Center, also known as Howe Arena. This is #1 boat show in Northern Michigan featuring the state’s top rated boat dealers. You’ll see the hottest, latest, most innovative watercraft including pontoons, tri-toons, tow boats, bow riders, center console, fishing boats, personal watercraft, docks, boat lifts, water toys, boating accessories, and much more. Traverse City is becoming known as the ‘boating mecca’ of the Midwest, and the TC Boat Show is also known as a marquee event in the boating industry.
The Traverse City Boat Show is the longest running boat show north of Grand Rapids, featuring 10 ‘top rated’ Michigan boat dealers representing over 40 different watercraft lines. The show is held at the Grand Traverse County Civic Center, located in the heart of Traverse City, across the street from Northwestern Michigan College. Speak directly to marina owners, managers, sales personnel,and in some cases, representatives from the boat manufacturer themselves. Also see Northern Michigan’s top-rated dock and boat lift companies. Attendees will be given an official ‘show bag’ to conveniently keep hand outs and brochures. On-site delicious food & beverage service is available from Hangry’s. For entry, cash, credit cards, and debit cards are accepted.